TheEngine Audience in United States
TheEngine has an estimated audience of 1,214,928 people in United States. 39.7% are female, 60.3% are male, average age 43.7. Top regions: Massachusetts, California, New York. Top brand affinities: MK, Hammock camping, Tipsy Elves, Israel, Keith Stanfield.
The average TheEngine fan in United States is 43.7 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include MK, Hammock camping, Tipsy Elves, with strongest over-indexing on MK (6.24× the country average). Demographically, the TheEngine audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of TheEngine fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 43.7 |
| Estimated audience size | 1,214,928 |
Audience persona
The typical TheEngine fan in United States is more male, around 43.7 years old, with strong Sustainability tendencies and a notable affinity for MK.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 492,812 | 20.59× |
| California | 59,630 | 0.45× |
| New York | 46,251 | 0.68× |
| Texas | 31,425 | 0.3× |
| Florida | 20,412 | 0.25× |
| Virginia | 15,619 | 0.53× |
| Connecticut | 14,637 | 1.2× |
| Pennsylvania | 13,253 | 0.32× |
| Illinois | 11,583 | 0.29× |
| New Jersey | 10,335 | 0.33× |
| Georgia | 10,111 | 0.27× |
| North Carolina | 9,875 | 0.27× |
| Maryland | 7,770 | 0.37× |
| New Hampshire | 7,638 | 1.6× |
| Ohio | 7,614 | 0.2× |
| Washington | 6,779 | 0.28× |
| Michigan | 6,317 | 0.2× |
| Tennessee | 6,020 | 0.25× |
| Mississippi | 5,390 | 0.54× |
| Arizona | 5,143 | 0.21× |
| Colorado | 4,868 | 0.25× |
| Alabama | 4,833 | 0.28× |
| Indiana | 4,796 | 0.22× |
| Louisiana | 4,792 | 0.31× |
| Arkansas | 4,788 | 0.48× |
| Rhode Island | 4,720 | 1.22× |
| Oklahoma | 4,683 | 0.35× |
| Missouri | 4,645 | 0.24× |
| Kentucky | 4,609 | 0.3× |
| Washington, District of Columbia | 4,578 | 1.25× |
| West Virginia | 4,450 | 0.79× |
| Alaska | 4,440 | 1.71× |
| South Carolina | 4,219 | 0.23× |
| Maine | 4,128 | 0.95× |
| Kansas | 4,110 | 0.43× |
| Idaho | 4,109 | 0.67× |
| Minnesota | 3,929 | 0.23× |
| Hawaii | 3,925 | 0.75× |
| Iowa | 3,902 | 0.39× |
| Montana | 3,871 | 1.15× |
| South Dakota | 3,821 | 1.36× |
| Wisconsin | 3,770 | 0.21× |
| North Dakota | 3,720 | 1.49× |
| Wyoming | 3,599 | 2× |
| Nebraska | 3,590 | 0.59× |
| New Mexico | 3,571 | 0.59× |
| Nevada | 3,560 | 0.3× |
| Oregon | 3,514 | 0.25× |
| Utah | 3,493 | 0.32× |
| Vermont | 3,482 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 6.24× | Music & Radio |
| Hammock camping | 7.69× | Travel & Leisure |
| Tipsy Elves | 9.44× | Shopping |
| Israel | 1.99× | Travel & Leisure |
| Keith Stanfield | 6.11× | Movies & TV |
| Northrop Grumman | 5.5× | Business & Career |
| Hog Hunting | 2.86× | Sports |
| Electrolyte | 3.82× | Health |
| N1 road (South Africa) | 3.08× | Travel & Leisure |
| Wikia | 2.18× | Internet & Social Media |
| Diane Sawyer | 5.7× | Movies & TV |
| Voter registration | 3× | Politics & Society |
| Elsword | 9.44× | Games |
| Eden Lake | 4.71× | Movies & TV |
| WESH | 2.74× | Movies & TV |
| ABC 7 Chicago | 2.32× | Movies & TV |
| Academy Award for Best Original Score | 9.44× | Movies & TV |
| Hipster | 4.98× | Politics & Society |
| TVNotas | 5.41× | News |
| Goose (band) | 3.19× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.83 |
| Family Orientation | CONSERVATISM | 1.75 |
| Need for Security | CONSERVATISM | 1.59 |
| Quality Awareness | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.39 |
| Price Sensitivity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Thailand | 12.7% |
| Hungary | 6.8% |
See TheEngine audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does TheEngine have in United States?
TheEngine has an estimated audience of 1,214,928 people in United States, concentrated in Massachusetts and California.
What is the gender split and age of TheEngine fans?
39.7% of TheEngine fans are female, 60.3% are male, with an average age of 43.7 years.
Which brands do TheEngine fans like most?
TheEngine fans show strongest brand affinity for MK (6.24×), Hammock camping (7.69×), and Tipsy Elves (9.44×) over the country average.
Where do TheEngine fans live in United States?
TheEngine fans in United States are most concentrated in Massachusetts (reach 492,812), California (reach 59,630), and New York (reach 46,251). These three regions account for the largest share of the active audience.
What other brands do TheEngine fans also like?
Beyond TheEngine itself, the audience over-indexes on Hammock camping (7.69×), Tipsy Elves (9.44×), Israel (1.99×), and Keith Stanfield (6.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TheEngine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.