Rascasse Audience Intelligence

They Live Audience in United States

A data profile of the people who buy, follow and care about They Live in United States — modelled from more than twelve digital signal sources. They Live has an estimated audience of 1,398,565 people in United States.

#6among Sci-fi in United States#1279among Movie / TV Show / Series in United States#3149in Movies & TV

The average They Live fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Batman, Horror movies, with strongest over-indexing on Superman (4.16× the country average).

Demographically, the They Live audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical They Live fan in United States is more male, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the They Live profile in United States.

Audience size
1.4M
in United States
Gender
43.1%♀
56.9% male
Age
40.9
average years
Country rank
#18706
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of They Live viewers

43.1% are female, 56.9% are male, average age 40.9.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for They Live audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.9
Estimated audience size1,398,565
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the They Live audience in United States
Age bracketShare%
16-190%
20-2927%
30-3935%
40-4929%
50+8%
Fig. 04

Worldwide distribution

41.1%

of the worldwide They Live audience comes from United States.

Worldwide audience distribution share by country for They Live
CountryShare
United States41.1%
India5.8%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the They Live audience in United States is strongest.

Fig. 05

Top regions by affinity

They Live fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.47×
02Washington~30K1.22×
03New Mexico~8K1.16×
04California~200K1.13×
05Alaska~3K1.13×
06Missouri~20K1.12×
07Colorado~20K1.12×
08Kentucky~20K1.12×
09Oklahoma~20K1.12×
10Arizona~30K1.10×
11Nevada~10K1.09×
12Idaho~7K1.09×
13Pennsylvania~50K1.08×
14Ohio~40K1.08×
15West Virginia~7K1.08×
16Montana~4K1.08×
17Michigan~40K1.07×
18Maine~5K1.06×
19Indiana~30K1.05×
20Vermont~2K1.05×
21Illinois~50K1.03×
22New Hampshire~5K1.03×
23Tennessee~30K1.01×
24Utah~10K1.01×
25Rhode Island~4K1.01×
26Arkansas~10K1.00×
27Kansas~10K0.99×
28Texas~100K0.98×
29Wisconsin~20K0.97×
30Iowa~10K0.97×
31New York~70K0.96×
32Massachusetts~20K0.95×
33Minnesota~20K0.95×
34Nebraska~6K0.95×
35Louisiana~20K0.94×
36Georgia~40K0.93×
37Connecticut~10K0.92×
38North Dakota~3K0.92×
39North Carolina~40K0.91×
40Florida~80K0.89×
41Virginia~30K0.88×
42South Dakota~3K0.88×
43Mississippi~9K0.86×
44New Jersey~30K0.85×
45South Carolina~20K0.85×
46Alabama~20K0.85×
47Delaware~3K0.84×
48Maryland~20K0.83×
49Washington, District of Columbia~3K0.80×
50Hawaii~4K0.75×
Fig. 06

Affinity by region

Affinity by region — They Live, United States
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the They Live audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for They Live audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV7.88×
02Nu metalMusic & Radio7.06×
03Better Call SaulMovies & TV6.74×
04Stephen KingLiterature6.64×
05Henry CavillMovies & TV5.05×
06Keanu ReevesMovies & TV4.61×
07BatmanMovies & TV4.57×
08Gothic fashionFashion & Accessoires4.43×
09SupermanMovies & TV4.16×
10Golden Globe AwardMovies & TV3.45×
11LegoKids & Family3.41×
12Britney SpearsMusic & Radio3.21×
13Horror moviesMovies & TV3.20×
14Hard rockMusic & Radio2.71×
15Role-playing gamesGames2.55×
16TV comediesMovies & TV2.47×
17RedditInternet & Social Media2.00×
18Animated moviesMovies & TV1.81×
19Harry PotterMovies & TV1.68×
20SmartphonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the They Live audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by They Live audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.49×
Career OrientationPOWER1.47×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by They Live audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.26×
Quality AwarenessPREMIUM0.40×
Risk AppetiteTHRILL0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does They Live have in United States?

They Live has an estimated audience of 1,398,565 people in United States, concentrated in California and Texas.

02

What is the gender split and age of They Live viewers?

43.1% of They Live fans are female, 56.9% are male, with an average age of 40.9 years.

03

Which brands do They Live fans like most?

They Live fans show strongest brand affinity for Superman (4.16×), Batman (4.57×), and Horror movies (3.2×) over the country average.

04

Where do They Live fans live in United States?

They Live fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do They Live fans also like?

Beyond They Live itself, the audience over-indexes on Batman (4.57×), Horror movies (3.2×), Tom Hardy (7.88×), and Britney Spears (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sci-fi audiences in United States

See They Live audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for They Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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