They Live Audience in United States

They Live logo

They Live has an estimated audience of 1,318,473 people in United States. 43.1% are female, 56.9% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Superman, Batman, Role-playing games, Gothic fashion, Harry Potter.

The average They Live fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Batman, Role-playing games, with strongest over-indexing on Superman (3.45× the country average). Demographically, the They Live audience skews more male with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

Demographics of They Live fans

Demographic split for They Live audience in United States
MetricValue
Female43.1%
Male56.9%
Average age40.9
Estimated audience size1,318,473

Audience persona

The typical They Live fan in United States is more male, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for They Live in United States
RegionReachAffinity
California168,6151.16×
Texas117,2131.03×
Florida80,3560.9×
New York74,1391.01×
Pennsylvania48,7761.1×
Illinois47,7981.09×
Ohio45,9501.13×
Georgia38,8050.96×
Michigan37,7241.09×
North Carolina37,6360.95×
Washington32,4611.23×
New Jersey29,6040.88×
Virginia28,9260.9×
Arizona28,7671.07×
Tennessee27,2521.03×
Indiana26,5401.1×
Massachusetts25,9831×
Missouri25,1011.18×
Colorado23,9621.15×
Oregon22,5361.49×
Wisconsin20,0231.01×
Kentucky19,0051.15×
Maryland18,7150.83×
Minnesota17,8900.95×
Oklahoma16,8651.15×
South Carolina16,8540.85×
Louisiana16,3280.96×
Alabama15,0830.82×
Nevada14,0661.1×
Utah11,8121×
Connecticut11,6560.88×
Arkansas10,7830.99×
Iowa10,4630.96×
Kansas10,3741×
Mississippi9,4260.87×
New Mexico7,3871.12×
Idaho7,2221.09×
West Virginia6,4081.04×
Nebraska6,2320.94×
New Hampshire5,3351.03×
Maine4,6750.99×
Rhode Island4,0510.97×
Hawaii3,9320.69×
Montana3,8861.06×
Washington, District of Columbia3,1040.78×
Alaska2,8091×
Delaware2,7180.75×
South Dakota2,5740.84×
North Dakota2,3940.88×
Vermont2,2400.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for They Live audience
BrandAffinityCategory
Superman3.45×Movies & TV
Batman3.87×Movies & TV
Role-playing games2.75×Games
Gothic fashion4.25×Fashion & Accessoires
Harry Potter1.68×Movies & TV
Animated movies1.81×Movies & TV
Cosplay3.35×Games
Anime movies1.86×Movies & TV
Fortnite2.61×Games
Spider-Man2.88×Movies & TV
Comedy club3.15×Movies & TV
Makeup Tutorials2.35×Beauty & Wellness
Contemporary art1.95×Arts & Culture
Better Call Saul4.75×Movies & TV
Disneyland1.52×Travel & Leisure
Shōnen manga2.93×Literature
Leonardo DiCaprio2.65×Movies & TV
Streetwear1.54×Fashion & Accessoires
Action games1.98×Games
Chris Hemsworth3.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by They Live audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.44
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.14
MindfulnessBALANCE1.09
Social Media UsageJOY1.03
Luxury OrientationPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for They Live
CountryShare
United States41.4%
India6.1%
Italy5.4%

See They Live audiences in other countries

More Sci-fi audiences in United States

Frequently asked questions

How many fans does They Live have in United States?

They Live has an estimated audience of 1,318,473 people in United States, concentrated in California and Texas.

What is the gender split and age of They Live fans?

43.1% of They Live fans are female, 56.9% are male, with an average age of 40.9 years.

Which brands do They Live fans like most?

They Live fans show strongest brand affinity for Superman (3.45×), Batman (3.87×), and Role-playing games (2.75×) over the country average.

Where do They Live fans live in United States?

They Live fans in United States are most concentrated in California (reach 168,615), Texas (reach 117,213), and Florida (reach 80,356). These three regions account for the largest share of the active audience.

What other brands do They Live fans also like?

Beyond They Live itself, the audience over-indexes on Batman (3.87×), Role-playing games (2.75×), Gothic fashion (4.25×), and Harry Potter (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for They Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.