Rascasse Audience Intelligence

Thomas Keller Audience in United States

A data profile of the people who buy, follow and care about Thomas Keller in United States — modelled from more than twelve digital signal sources. Thomas Keller has an estimated audience of 388,726 people in United States.

#21among Chef in United States#10456among Person in United States#2212in Food & Beverages

The average Thomas Keller fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jennifer Love Hewitt, Trader Joe's, Michelin Guide, with strongest over-indexing on Jennifer Love Hewitt (12.52× the country average).

Demographically, the Thomas Keller audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thomas Keller fan in United States is more male, around 32.3 years old, with strong Indulgence tendencies and a notable affinity for Jennifer Love Hewitt.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Keller profile in United States.

Audience size
389K
in United States
Gender
41.8%♀
58.2% male
Age
32.3
average years
Country rank
#42236
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thomas Keller fans

41.8% are female, 58.2% are male, average age 32.3.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Thomas Keller audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.3
Estimated audience size388,726
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Thomas Keller audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Thomas Keller audience comes from United States.

Worldwide audience distribution share by country for Thomas Keller
CountryShare
United States56.8%
Germany11.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Keller audience in United States is strongest.

Fig. 05

Top regions by affinity

Thomas Keller fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.18×
02Washington, District of Columbia~3K1.93×
03New York~40K1.79×
04Nevada~7K1.71×
05Massachusetts~10K1.53×
06Vermont~1K1.39×
07Washington~10K1.38×
08Connecticut~6K1.34×
09Illinois~20K1.33×
10Rhode Island~2K1.32×
11Colorado~9K1.31×
12Oregon~7K1.30×
13Hawaii~2K1.25×
14New Jersey~10K1.23×
15Maine~2K1.15×
16New Hampshire~2K1.08×
17Maryland~8K1.04×
18Virginia~10K1.01×
19Pennsylvania~10K1.00×
20Minnesota~6K1.00×
21Montana~1K0.99×
22Florida~30K0.97×
23Alaska<1K0.93×
24South Carolina~6K0.90×
25Wisconsin~6K0.90×
26Idaho~2K0.90×
27Delaware~1K0.90×
28Arizona~8K0.89×
29North Carolina~10K0.87×
30Tennessee~7K0.84×
31Missouri~6K0.84×
32Georgia~10K0.83×
33Utah~3K0.83×
34Texas~30K0.82×
35Michigan~9K0.82×
36South Dakota<1K0.81×
37New Mexico~2K0.80×
38Ohio~10K0.78×
39North Dakota<1K0.78×
40Kansas~3K0.77×
41Louisiana~4K0.76×
42Nebraska~2K0.75×
43Indiana~6K0.73×
44Iowa~3K0.72×
45West Virginia~1K0.72×
46Arkansas~3K0.69×
47Kentucky~4K0.68×
48Alabama~4K0.65×
49Oklahoma~3K0.65×
50Mississippi~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Thomas Keller, United States
0.64×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Keller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Keller audience
#·InterestCategoryAffinity×
01Roche BoboisHome & Garden20.00×
02Michelin GuideFood & Beverages16.98×
03Michael FassbenderMovies & TV16.92×
04Anthony BourdainFood & Beverages14.55×
05Michael KeatonMovies & TV13.38×
06Bobby FlayFood & Beverages13.05×
07Jennifer Love HewittMovies & TV12.52×
08Le CreusetHome & Garden11.23×
09Gordon RamseyFood & Beverages10.06×
10Kat DenningsMovies & TV7.91×
11Kitchen knifeHome & Garden5.97×
12Sustainable energyHome & Garden4.77×
13First class travelTravel & Leisure4.55×
14Renewable energyBusiness & Career4.06×
15Trader Joe'sShopping4.00×
16FedExBusiness & Career3.84×
17Diane KeatonMovies & TV3.53×
18Mortgage loansBusiness & Career2.61×
19Organic foodFood & Beverages2.52×
20AirbnbTravel & Leisure2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Keller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Keller audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.41×
Quality AwarenessPREMIUM2.36×
Design AffinityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Keller audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Pet OwnershipJOY0.85×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thomas Keller have in United States?

Thomas Keller has an estimated audience of 388,726 people in United States, concentrated in California and New York.

02

What is the gender split and age of Thomas Keller fans?

41.8% of Thomas Keller fans are female, 58.2% are male, with an average age of 32.3 years.

03

Which brands do Thomas Keller fans like most?

Thomas Keller fans show strongest brand affinity for Jennifer Love Hewitt (12.52×), Trader Joe's (4×), and Michelin Guide (16.98×) over the country average.

04

Where do Thomas Keller fans live in United States?

Thomas Keller fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Keller fans also like?

Beyond Thomas Keller itself, the audience over-indexes on Trader Joe's (4×), Michelin Guide (16.98×), Anthony Bourdain (14.55×), and Michael Fassbender (16.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas Keller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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