Thomas Keller Audience in United States

Thomas Keller has an estimated audience of 579,590 people in United States. 57.1% are female, 42.9% are male, average age 49.1. Top regions: California, New York, Texas. Top brand affinities: Jennifer Love Hewitt, OpenTable, Michael Keaton, Diane Keaton, Capital One.

The average Thomas Keller fan in United States is 49.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jennifer Love Hewitt, OpenTable, Michael Keaton, with strongest over-indexing on Jennifer Love Hewitt (37.59× the country average). Demographically, the Thomas Keller audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Thomas Keller fans

Demographic split for Thomas Keller audience in United States
MetricValue
Female57.1%
Male42.9%
Average age49.1
Estimated audience size579,590

Audience persona

The typical Thomas Keller fan in United States is more female, around 49.1 years old, with strong Design Affinity tendencies and a notable affinity for Jennifer Love Hewitt.

Top regions in United States

Top regions ranked by reach for Thomas Keller in United States
RegionReachAffinity
California146,5942.3×
New York65,0012.01×
Texas39,1500.79×
Florida37,0670.94×
Illinois29,6171.53×
Pennsylvania20,1241.03×
New Jersey19,5941.33×
Massachusetts19,5241.71×
Washington17,1071.47×
North Carolina15,3100.88×
Georgia15,2910.86×
Ohio14,3700.8×
Virginia14,0180.99×
Colorado12,9371.42×
Michigan12,5090.83×
Maryland10,5271.06×
Arizona9,9060.84×
Tennessee9,3730.81×
Nevada9,1871.64×
Oregon9,1021.37×
Minnesota8,6511.04×
Connecticut8,3141.43×
Missouri7,8750.84×
Wisconsin7,8040.9×
South Carolina7,3850.85×
Indiana7,2080.68×
Louisiana5,6310.75×
Kentucky4,4800.62×
Alabama4,2400.52×
Washington, District of Columbia3,7322.14×
Utah3,5680.69×
Oklahoma3,4720.54×
Hawaii3,1151.25×
Kansas3,1100.68×
Iowa2,9050.61×
Arkansas2,7250.57×
Rhode Island2,5051.36×
Maine2,4921.2×
New Hampshire2,4701.08×
Idaho2,4270.83×
Mississippi1,9730.41×
New Mexico1,9230.66×
Nebraska1,8660.64×
Vermont1,6071.58×
Montana1,4760.92×
West Virginia1,4100.52×
Delaware1,2290.77×
Alaska9420.76×
South Dakota7050.53×
Wyoming5200.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thomas Keller audience
BrandAffinityCategory
Jennifer Love Hewitt37.59×Movies & TV
OpenTable29.87×Food & Beverages
Michael Keaton40.56×Movies & TV
Diane Keaton13.28×Movies & TV
Capital One7.49×Business & Career
Mikaela Shiffrin28.35×Sports
Google Maps4.8×Internet & Social Media
MSN4.64×News
Wok25.31×Food & Beverages
Rosario Dawson21.21×Movies & TV
Indeed.com4.24×Business & Career
Jennifer Garner12.22×Movies & TV
Google News5.9×News
Michael Fassbender18.23×Movies & TV
Kia Sportage20×Cars & Mobility
Michelin Guide17.52×Food & Beverages
Anthony Bourdain15.34×Food & Beverages
Billy Bob Thornton7.83×Movies & TV
Elizabeth Taylor10.24×Movies & TV
Pentatonix17.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thomas Keller audience
TraitClusterScore
Design AffinityPREMIUM2.57
IndulgenceJOY1.9
Quality AwarenessPREMIUM1.88
Luxury OrientationPREMIUM1.85
Early Adopter MentalityPOWER1.51
Healthy LifestyleBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Thomas Keller
CountryShare
United States58.6%
Germany9.8%
United Kingdom6.6%

See Thomas Keller audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Thomas Keller have in United States?

Thomas Keller has an estimated audience of 579,590 people in United States, concentrated in California and New York.

What is the gender split and age of Thomas Keller fans?

57.1% of Thomas Keller fans are female, 42.9% are male, with an average age of 49.1 years.

Which brands do Thomas Keller fans like most?

Thomas Keller fans show strongest brand affinity for Jennifer Love Hewitt (37.59×), OpenTable (29.87×), and Michael Keaton (40.56×) over the country average.

Where do Thomas Keller fans live in United States?

Thomas Keller fans in United States are most concentrated in California (reach 146,594), New York (reach 65,001), and Texas (reach 39,150). These three regions account for the largest share of the active audience.

What other brands do Thomas Keller fans also like?

Beyond Thomas Keller itself, the audience over-indexes on OpenTable (29.87×), Michael Keaton (40.56×), Diane Keaton (13.28×), and Capital One (7.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas Keller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.