Thomas Rhett Audience in United States

Thomas Rhett logo

Thomas Rhett has an estimated audience of 1,958,748 people in United States. 65.7% are female, 34.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Shania Twain, Capital One, Kia Sportage, Google Maps, Circle K.

The average Thomas Rhett fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shania Twain, Capital One, Kia Sportage, with strongest over-indexing on Shania Twain (23.63× the country average). Demographically, the Thomas Rhett audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Thomas Rhett fans

Demographic split for Thomas Rhett audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.4
Estimated audience size1,958,748

Audience persona

The typical Thomas Rhett fan in United States is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Shania Twain.

Top regions in United States

Top regions ranked by reach for Thomas Rhett in United States
RegionReachAffinity
California124,4280.58×
Texas120,0460.71×
Florida98,2760.74×
Ohio77,3851.28×
Tennessee74,4521.89×
New York73,0700.67×
Georgia64,6741.07×
Michigan63,9721.25×
Pennsylvania63,0650.96×
North Carolina58,0030.98×
Illinois56,1390.86×
Indiana42,2191.18×
Virginia40,2080.84×
Arizona39,2180.98×
Missouri35,6531.13×
Kentucky34,0311.39×
Washington33,9970.87×
New Jersey33,7640.68×
Wisconsin33,0881.12×
South Carolina32,2361.09×
Alabama30,7531.12×
Massachusetts29,9710.78×
Iowa28,9781.8×
Colorado27,4450.89×
Minnesota26,2120.93×
Louisiana22,8880.91×
Oklahoma22,7141.04×
Arkansas20,7421.29×
Nevada19,2791.02×
Maryland19,2670.57×
Mississippi18,5021.15×
Oregon18,3460.82×
Utah16,3240.93×
Kansas14,5610.94×
Connecticut13,2220.67×
Idaho12,0611.23×
Nebraska10,6531.08×
West Virginia10,4041.14×
New Mexico8,7950.9×
South Dakota8,2001.81×
North Dakota7,7861.93×
New Hampshire6,9960.91×
Maine5,4440.78×
Montana5,0480.93×
Wyoming5,0141.73×
Rhode Island4,8180.77×
Delaware3,6730.68×
Hawaii3,2080.38×
Washington, District of Columbia2,9040.49×
Vermont2,3140.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thomas Rhett audience
BrandAffinityCategory
Shania Twain23.63×Music & Radio
Capital One4.94×Business & Career
Kia Sportage21.6×Cars & Mobility
Google Maps3.75×Internet & Social Media
Circle K6.38×Shopping
AccuWeather5.58×Home & Garden
Houston Astros7.18×Sports
CarGurus4.88×Cars & Mobility
Hobby Lobby2.81×Home & Garden
Kendra Scott7.42×Fashion & Accessoires
Diane Keaton4.34×Movies & TV
Aaron Rodgers4.28×Sports
Willie Nelson6.72×Music & Radio
Indeed.com2.67×Business & Career
Kenny Rogers12.72×Music & Radio
Matthew McConaughey5.56×Movies & TV
Military press13.26×Sports
Chris Stapleton9.24×Music & Radio
Google News3.56×News
Kane Brown12.17×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thomas Rhett audience
TraitClusterScore
ExtroversionTHRILL1.38
DIY MentalityTHRILL1.27
Sports ActivityPOWER1.25
TraditionCONSERVATISM1.22
Community OrientationOPEN1.21
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Thomas Rhett
CountryShare
United States88.1%
Canada5.1%
United Kingdom1.9%

See Thomas Rhett audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Thomas Rhett have in United States?

Thomas Rhett has an estimated audience of 1,958,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Thomas Rhett fans?

65.7% of Thomas Rhett fans are female, 34.3% are male, with an average age of 38.4 years.

Which brands do Thomas Rhett fans like most?

Thomas Rhett fans show strongest brand affinity for Shania Twain (23.63×), Capital One (4.94×), and Kia Sportage (21.6×) over the country average.

Where do Thomas Rhett fans live in United States?

Thomas Rhett fans in United States are most concentrated in California (reach 124,428), Texas (reach 120,046), and Florida (reach 98,276). These three regions account for the largest share of the active audience.

What other brands do Thomas Rhett fans also like?

Beyond Thomas Rhett itself, the audience over-indexes on Capital One (4.94×), Kia Sportage (21.6×), Google Maps (3.75×), and Circle K (6.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas Rhett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.