Rascasse Audience Intelligence

Thomas Rhett Audience in United States

Thomas Rhett has an estimated audience of 2.3M people in United States.

#41among Country music in United States#2157among people in United States#1234in Music & Radio

The average Thomas Rhett fan in United States is 39.1 years old, more female, and lives primarily in California.

By number of fans, Thomas Rhett ranks #41 among the 508 objects in Country music in United States — 1.5× the group median.

Its fans are 4.3 years younger than the group average of 43.4.

Women make up 65.7% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 507 objects in Country music, Thomas Rhett fans stand out for their interest in Real Time with Bill Maher, Florida Georgia Line and Last Week Tonight with John Oliver.

Most fans live in California, Florida, New York.

Top affinities include Real Time with Bill Maher, Florida Georgia Line, Military press, with strongest over-indexing on Real Time with Bill Maher (22.37× the country average).

Demographically, the Thomas Rhett audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Thomas Rhett fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Real Time with Bill Maher.

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
65.7%♀
34.3% male
Age
39.1
average years
Country rank
#13059
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Thomas Rhett fans

65.7% are female, 34.3% are male, average age 39.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Thomas Rhett audience in United States
MetricValue
Female65.7%
Male34.3%
Average age39.1
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Thomas Rhett audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4418%
45-5421%
55+19%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Thomas Rhett audience comes from United States.

Worldwide audience distribution share by country for Thomas Rhett
CountryShare
United States81.9%
Canada5.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Thomas Rhett fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~90K1.85×
02South Dakota~10K1.72×
03North Dakota~9K1.69×
04Iowa~30K1.55×
05Idaho~20K1.54×
06Wyoming~6K1.44×
07Kentucky~40K1.34×
08Alabama~40K1.30×
09Ohio~100K1.26×
10Michigan~90K1.24×
11Utah~30K1.21×
12Wisconsin~50K1.19×
13North Carolina~90K1.16×
14South Carolina~40K1.15×
15Arkansas~20K1.15×
16West Virginia~10K1.14×
17Indiana~50K1.11×
18New Hampshire~10K1.11×
19Georgia~80K1.10×
20Nebraska~10K1.10×
21Massachusetts~50K1.08×
22Mississippi~20K1.08×
23Virginia~60K1.06×
24Missouri~40K1.02×
25Minnesota~40K1.02×
26Oklahoma~30K0.98×
27Pennsylvania~80K0.95×
28Washington~50K0.95×
29Montana~7K0.94×
30Nevada~20K0.92×
31Kansas~20K0.89×
32New Mexico~10K0.88×
33Louisiana~30K0.86×
34Maine~8K0.86×
35Florida~100K0.85×
36Oregon~20K0.85×
37Arizona~40K0.84×
38Connecticut~20K0.81×
39Rhode Island~6K0.81×
40Delaware~5K0.78×
41Vermont~3K0.77×
42Illinois~70K0.76×
43New Jersey~50K0.75×
44Colorado~30K0.75×
45New York~100K0.74×
46Maryland~30K0.65×
47Texas~100K0.63×
48Alaska~3K0.63×
49California~200K0.57×
50Hawaii~5K0.49×
Fig. 06

Affinity by region

Affinity by region — Thomas Rhett, United States
0.49×1.00×1.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Thomas Rhett audience vs. the country average
#·InterestCategoryAffinity×
01Real Time with Bill MaherMovies & TV22.37×
02Florida Georgia LineMusic & Radio16.74×
03Military pressSports15.10×
04Last Week Tonight with John OliverMovies & TV14.92×
05Kane BrownMusic & Radio12.94×
06Tyler, The CreatorMusic & Radio10.92×
07Kacey MusgravesMusic & Radio10.29×
08Dwight YoakamMusic & Radio10.04×
09Kelsea BalleriniMusic & Radio9.22×
10Chris StapletonMusic & Radio8.64×
11Toby KeithMusic & Radio8.58×
12Jason AldeanMusic & Radio7.91×
13Alan JacksonMusic & Radio7.76×
14Tim McGrawMusic & Radio7.04×
15Shania TwainMusic & Radio6.85×
16Willie NelsonMusic & Radio6.62×
17Kendrick LamarMusic & Radio5.66×
18Dolly PartonMusic & Radio2.15×
19Britney SpearsMusic & Radio1.92×
20Hobby LobbyHome & Garden1.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Thomas Rhett audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Thomas Rhett audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
TraditionCONSERVATISM1.49×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Thomas Rhett audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Urban LifestyleOPEN0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Thomas Rhett over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/thomas-rhett-19990” · Methodology