Rascasse Audience Intelligence

Thomas Rhett Audience in United States

A data profile of the people who buy, follow and care about Thomas Rhett in United States — modelled from more than twelve digital signal sources. Thomas Rhett has an estimated audience of 1,788,794 people in United States.

#46among Country music in United States#2952among Person in United States#1794in Music & Radio

The average Thomas Rhett fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Real Time with Bill Maher, Tyler, The Creator, Military press, with strongest over-indexing on Real Time with Bill Maher (22.37× the country average).

Demographically, the Thomas Rhett audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thomas Rhett fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Real Time with Bill Maher.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Rhett profile in United States.

Audience size
1.8M
in United States
Gender
65.7%♀
34.3% male
Age
38.4
average years
Country rank
#15537
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thomas Rhett fans

65.7% are female, 34.3% are male, average age 38.4.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Thomas Rhett audience in United States
MetricValue
Female65.7%
Male34.3%
Average age38.4
Estimated audience size1,788,794
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Thomas Rhett audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4921%
50+19%
Fig. 04

Worldwide distribution

87.5%

of the worldwide Thomas Rhett audience comes from United States.

Worldwide audience distribution share by country for Thomas Rhett
CountryShare
United States87.5%
Canada5.2%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Rhett audience in United States is strongest.

Fig. 05

Top regions by affinity

Thomas Rhett fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~70K1.85×
02South Dakota~8K1.72×
03North Dakota~7K1.69×
04Iowa~30K1.55×
05Idaho~20K1.54×
06Wyoming~4K1.44×
07Kentucky~30K1.34×
08Alabama~40K1.30×
09Ohio~80K1.26×
10Michigan~60K1.24×
11Utah~20K1.21×
12Wisconsin~40K1.19×
13North Carolina~70K1.16×
14South Carolina~30K1.15×
15Arkansas~20K1.15×
16West Virginia~10K1.14×
17Indiana~40K1.11×
18New Hampshire~9K1.11×
19Georgia~70K1.10×
20Nebraska~10K1.10×
21Massachusetts~40K1.08×
22Mississippi~20K1.08×
23Virginia~50K1.06×
24Missouri~30K1.02×
25Minnesota~30K1.02×
26Oklahoma~20K0.98×
27Pennsylvania~60K0.95×
28Washington~40K0.95×
29Montana~5K0.94×
30Nevada~20K0.92×
31Kansas~10K0.89×
32New Mexico~9K0.88×
33Louisiana~20K0.86×
34Maine~6K0.86×
35Florida~100K0.85×
36Oregon~20K0.85×
37Arizona~30K0.84×
38Connecticut~20K0.81×
39Rhode Island~5K0.81×
40Delaware~4K0.78×
41Vermont~3K0.77×
42Illinois~50K0.76×
43New Jersey~40K0.75×
44Colorado~20K0.75×
45New York~80K0.74×
46Maryland~20K0.65×
47Texas~100K0.63×
48Washington, District of Columbia~3K0.59×
49California~100K0.57×
50Hawaii~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Thomas Rhett, United States
0.49×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Rhett audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Rhett audience
#·InterestCategoryAffinity×
01Real Time with Bill MaherMovies & TV22.37×
02Florida Georgia LineMusic & Radio16.74×
03Military pressSports15.10×
04Last Week Tonight with John OliverMovies & TV14.92×
05Kane BrownMusic & Radio12.94×
06Tyler, The CreatorMusic & Radio10.92×
07Kacey MusgravesMusic & Radio10.29×
08Dwight YoakamMusic & Radio10.04×
09Waylon JenningsMusic & Radio9.25×
10Kelsea BalleriniMusic & Radio9.22×
11Chris StapletonMusic & Radio8.64×
12Toby KeithMusic & Radio8.58×
13Jason AldeanMusic & Radio7.91×
14Alan JacksonMusic & Radio7.76×
15Tim McGrawMusic & Radio7.04×
16Shania TwainMusic & Radio6.85×
17Willie NelsonMusic & Radio6.62×
18Keith UrbanMusic & Radio6.12×
19Kendrick LamarMusic & Radio5.66×
20Hobby LobbyHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Rhett audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Rhett audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
TraditionCONSERVATISM1.49×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Rhett audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Urban LifestyleOPEN0.87×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thomas Rhett have in United States?

Thomas Rhett has an estimated audience of 1,788,794 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Thomas Rhett fans?

65.7% of Thomas Rhett fans are female, 34.3% are male, with an average age of 38.4 years.

03

Which brands do Thomas Rhett fans like most?

Thomas Rhett fans show strongest brand affinity for Real Time with Bill Maher (22.37×), Tyler, The Creator (10.92×), and Military press (15.1×) over the country average.

04

Where do Thomas Rhett fans live in United States?

Thomas Rhett fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Rhett fans also like?

Beyond Thomas Rhett itself, the audience over-indexes on Tyler, The Creator (10.92×), Military press (15.1×), Kacey Musgraves (10.29×), and Willie Nelson (6.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas Rhett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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