Tom yum Audience in United States

Tom yum logo

Tom yum has an estimated audience of 363,638 people in United States. 64.1% are female, 35.9% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Liberace, Natural rubber, Superintendent (education), National Paralympic Committee, Elsword.

The average Tom yum fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liberace, Natural rubber, Superintendent (education), with strongest over-indexing on Liberace (11.93× the country average). Demographically, the Tom yum audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Tom yum fans

Demographic split for Tom yum audience in United States
MetricValue
Female64.1%
Male35.9%
Average age35.2
Estimated audience size363,638

Audience persona

The typical Tom yum fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Liberace.

Top regions in United States

Top regions ranked by reach for Tom yum in United States
RegionReachAffinity
California68,9881.73×
Texas30,4130.97×
Florida23,1810.94×
New York20,7291.02×
Arizona18,4462.48×
Washington13,4041.84×
Oregon12,2442.94×
Illinois11,2170.93×
North Carolina10,0230.92×
Pennsylvania9,8160.8×
Massachusetts8,9331.25×
Georgia8,9100.8×
Ohio8,4170.75×
Virginia8,3660.94×
Michigan7,3820.78×
Colorado7,3311.28×
New Jersey6,9490.75×
Minnesota6,3361.22×
Tennessee5,9890.82×
Maryland5,9010.94×
Nevada5,6521.61×
Indiana4,4140.66×
Wisconsin4,2870.78×
Missouri4,2630.73×
Louisiana4,1160.88×
Hawaii3,9412.52×
South Carolina3,4960.64×
Utah3,1910.98×
Connecticut3,1110.85×
Oklahoma2,8040.69×
Alabama2,7390.54×
Kentucky2,6480.58×
Iowa2,3840.8×
Kansas2,0880.73×
Arkansas1,8540.62×
Alaska1,7192.21×
Washington, District of Columbia1,5721.44×
Mississippi1,5320.51×
New Mexico1,4690.81×
New Hampshire1,3190.92×
Maine1,3161.01×
Nebraska1,3030.71×
Idaho1,2800.7×
Rhode Island9740.84×
Montana7140.71×
West Virginia6730.4×
Delaware5940.59×
Vermont5270.82×
North Dakota3710.5×
Wyoming3700.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tom yum audience
BrandAffinityCategory
Liberace11.93×Music & Radio
Natural rubber2.82×Cars & Mobility
Superintendent (education)12.64×Business & Career
National Paralympic Committee25.48×Sports
Elsword17.66×Games
Bank account2.62×Business & Career
Pantsuit10.51×Fashion & Accessoires
Keene, New Hampshire20×Travel & Leisure
Electrolyte4.67×Health
OpenJDK20×
Minnesota1.51×Travel & Leisure
Regional styles of Mexican music2.27×Music & Radio
South Yorkshire11.06×Travel & Leisure
edureka26.68×Business & Career
Mount Kilimanjaro11.85×Travel & Leisure
Home staging3.43×Home & Garden
Definitive Technology27.04×Technology & Electronics
Cam Ward2.29×Sports
Kendra Scott1.73×Fashion & Accessoires
JDSU1.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tom yum audience
TraitClusterScore
IndulgenceJOY2.16
TravellingTHRILL1.84
Urban LifestyleOPEN1.69
Luxury OrientationPREMIUM1.68
Risk AppetiteTHRILL1.64
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Tom yum
CountryShare
Thailand25.9%
Malaysia19.1%
United States8.9%

See Tom yum audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Tom yum have in United States?

Tom yum has an estimated audience of 363,638 people in United States, concentrated in California and Texas.

What is the gender split and age of Tom yum fans?

64.1% of Tom yum fans are female, 35.9% are male, with an average age of 35.2 years.

Which brands do Tom yum fans like most?

Tom yum fans show strongest brand affinity for Liberace (11.93×), Natural rubber (2.82×), and Superintendent (education) (12.64×) over the country average.

Where do Tom yum fans live in United States?

Tom yum fans in United States are most concentrated in California (reach 68,988), Texas (reach 30,413), and Florida (reach 23,181). These three regions account for the largest share of the active audience.

What other brands do Tom yum fans also like?

Beyond Tom yum itself, the audience over-indexes on Natural rubber (2.82×), Superintendent (education) (12.64×), National Paralympic Committee (25.48×), and Elsword (17.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tom yum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.