Tones and I Audience in United States

Tones and I logo

Tones and I has an estimated audience of 462,593 people in United States. 59.6% are female, 40.4% are male, average age 24.3. Top regions: California, Texas, Florida. Top brand affinities: Guy Fieri, Product design, Home construction, Combat sport, Goop.

The average Tones and I fan in United States is 24.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guy Fieri, Product design, Home construction, with strongest over-indexing on Guy Fieri (41.1× the country average). Demographically, the Tones and I audience skews more female with an average age of 24.3, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Tones and I fans

Demographic split for Tones and I audience in United States
MetricValue
Female59.6%
Male40.4%
Average age24.3
Estimated audience size462,593

Audience persona

The typical Tones and I fan in United States is more female, around 24.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.

Top regions in United States

Top regions ranked by reach for Tones and I in United States
RegionReachAffinity
California52,4461.03×
Texas38,4020.97×
Florida29,3680.94×
New York23,3470.9×
Pennsylvania15,3070.98×
Illinois14,7390.96×
Ohio14,7331.03×
North Carolina12,8130.92×
Michigan12,6011.04×
Washington12,3731.33×
Georgia11,5300.81×
Virginia10,2890.91×
New Jersey10,0260.85×
Arizona9,8131.04×
Massachusetts9,5821.05×
Indiana8,8251.04×
Colorado8,6691.19×
Tennessee8,4050.91×
Missouri8,2871.11×
Minnesota7,6931.16×
Wisconsin7,4731.07×
Oregon7,2671.37×
Maryland6,9540.87×
South Carolina5,9500.85×
Kentucky5,5850.96×
Oklahoma5,4011.05×
Alabama5,1850.8×
Utah5,1541.24×
Louisiana4,7930.8×
Nevada4,6431.04×
Connecticut4,5860.99×
Iowa3,6390.95×
Arkansas3,3980.89×
Kansas3,3700.92×
Idaho2,9801.28×
Mississippi2,6470.69×
New Mexico2,3571.02×
New Hampshire2,1891.2×
Nebraska2,1830.94×
Maine1,9291.16×
Hawaii1,8830.95×
West Virginia1,8340.85×
Montana1,5351.2×
Alaska1,3101.32×
Rhode Island1,2840.87×
Washington, District of Columbia1,2120.87×
South Dakota9640.9×
Delaware9430.74×
North Dakota9220.97×
Vermont7690.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tones and I audience
BrandAffinityCategory
Guy Fieri41.1×Movies & TV
Product design3.78×Business & Career
Home construction2.17×Home & Garden
Combat sport2.39×Sports
Goop7.35×Internet & Social Media
Grinch5.36×Movies & TV
Dog breed1.52×Pets & Animals
Japanese domestic market5.89×Politics & Society
Progressive rock2.59×Music & Radio
Vocal harmony5.55×Music & Radio
Queens College, City University of New York8.56×Business & Career
Historic site4.94×Arts & Culture
Tezz7.02×Movies & TV
Harlow11.56×Travel & Leisure
Mathcore7.59×Music & Radio
Iowa Hawkeyes7.34×Sports
No Escape (1994 film)9.81×Movies & TV
Bank account2.07×Business & Career
TV Fanatic8.77×Movies & TV
Fairy godmother5.99×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tones and I audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.31
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.34
MindfulnessBALANCE1.26
Luxury OrientationPREMIUM1.25
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Tones and I
CountryShare
United States27.6%
Australia17.2%
Germany7.9%

See Tones and I audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Tones and I have in United States?

Tones and I has an estimated audience of 462,593 people in United States, concentrated in California and Texas.

What is the gender split and age of Tones and I fans?

59.6% of Tones and I fans are female, 40.4% are male, with an average age of 24.3 years.

Which brands do Tones and I fans like most?

Tones and I fans show strongest brand affinity for Guy Fieri (41.1×), Product design (3.78×), and Home construction (2.17×) over the country average.

Where do Tones and I fans live in United States?

Tones and I fans in United States are most concentrated in California (reach 52,446), Texas (reach 38,402), and Florida (reach 29,368). These three regions account for the largest share of the active audience.

What other brands do Tones and I fans also like?

Beyond Tones and I itself, the audience over-indexes on Product design (3.78×), Home construction (2.17×), Combat sport (2.39×), and Goop (7.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tones and I. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.