Tors Audience in United States

Tors logo

Tors has an estimated audience of 1,332,047 people in United States. 56.9% are female, 43.1% are male, average age 36.5. Top brand affinities: Staycation, Product design, Dog breed, Home construction, Combat sport.

Top brand affinities include Staycation, Product design, Dog breed, with strongest over-indexing on Staycation (11.62× the country average). Demographically, the Tors audience skews more female with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Tors fans

Demographic split for Tors audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.5
Estimated audience size1,332,047

Audience persona

The typical Tors fan in United States is more female, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Staycation.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tors audience
BrandAffinityCategory
Staycation11.62×Home & Garden
Product design2.81×Business & Career
Dog breed1.69×Pets & Animals
Home construction1.75×Home & Garden
Combat sport1.89×Sports
Queens College, City University of New York8.2×Business & Career
Gloria8.33×Music & Radio
Guy Fieri3.8×Movies & TV
REC TEC Grills18.35×Sports
Goop5.03×Internet & Social Media
Grinch3.45×Movies & TV
Progressive rock1.72×Music & Radio
Japanese domestic market3.8×Politics & Society
Tezz5.47×Movies & TV
Figure painting (hobby)4.24×Arts & Culture
Vocal harmony3.39×Music & Radio
Historic site3.12×Arts & Culture
Bullion6.24×Business & Career
Bank account1.71×Business & Career
Elsword10.57×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tors audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
ExtroversionTHRILL1.45
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.35
SustainabilityBALANCE1.24
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Tors
CountryShare
United States16.0%
Brazil8.9%
India7.7%

See Tors audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Tors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.