A data profile of the people who buy, follow and care about Tors in United States — modelled from more than twelve digital signal sources. Tors has an estimated audience of 1,264,382 people in United States.
The average Tors fan in United States is 34.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Emma Stone, Anna Faris, Google Flights, with strongest over-indexing on Emma Stone (19.39× the country average).
Demographically, the Tors audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Tors fan in United States is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for Emma Stone.
The key figures that characterise the Tors profile in United States.
57.9% are female, 42.1% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 34.1 |
| Estimated audience size | 1,264,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 14% |
Where the Tors audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.29× | |
| 02 | Washington | ~30K | 1.28× | |
| 03 | Kansas | ~10K | 1.23× | |
| 04 | Maine | ~5K | 1.16× | |
| 05 | Alaska | ~3K | 1.14× | |
| 06 | Oklahoma | ~20K | 1.12× | |
| 07 | California | ~200K | 1.11× | |
| 08 | Texas | ~100K | 1.11× | |
| 09 | New York | ~80K | 1.10× | |
| 10 | Arkansas | ~10K | 1.10× | |
| 11 | Missouri | ~20K | 1.09× | |
| 12 | Utah | ~10K | 1.06× | |
| 13 | Virginia | ~30K | 1.05× | |
| 14 | Indiana | ~20K | 1.05× | |
| 15 | Kentucky | ~20K | 1.05× | |
| 16 | West Virginia | ~6K | 1.04× | |
| 17 | Alabama | ~20K | 1.02× | |
| 18 | Georgia | ~40K | 1.01× | |
| 19 | Arizona | ~30K | 1.01× | |
| 20 | Florida | ~90K | 1.00× | |
| 21 | Ohio | ~40K | 1.00× | |
| 22 | Colorado | ~20K | 1.00× | |
| 23 | New Hampshire | ~5K | 1.00× | |
| 24 | North Dakota | ~3K | 1.00× | |
| 25 | Nebraska | ~6K | 0.99× | |
| 26 | Idaho | ~6K | 0.99× | |
| 27 | Illinois | ~40K | 0.98× | |
| 28 | Tennessee | ~30K | 0.98× | |
| 29 | New Mexico | ~6K | 0.98× | |
| 30 | Hawaii | ~5K | 0.98× | |
| 31 | South Dakota | ~3K | 0.98× | |
| 32 | Iowa | ~10K | 0.97× | |
| 33 | Montana | ~3K | 0.97× | |
| 34 | Vermont | ~2K | 0.97× | |
| 35 | Louisiana | ~20K | 0.96× | |
| 36 | Michigan | ~30K | 0.95× | |
| 37 | Minnesota | ~20K | 0.94× | |
| 38 | North Carolina | ~40K | 0.93× | |
| 39 | Nevada | ~10K | 0.93× | |
| 40 | South Carolina | ~20K | 0.91× | |
| 41 | New Jersey | ~30K | 0.90× | |
| 42 | Wisconsin | ~20K | 0.90× | |
| 43 | Massachusetts | ~20K | 0.89× | |
| 44 | Pennsylvania | ~40K | 0.88× | |
| 45 | Maryland | ~20K | 0.88× | |
| 46 | Connecticut | ~10K | 0.88× | |
| 47 | Mississippi | ~9K | 0.88× | |
| 48 | Washington, District of Columbia | ~3K | 0.87× | |
| 49 | Rhode Island | ~3K | 0.85× | |
| 50 | Delaware | ~3K | 0.83× |
The strongest cross-interests of the Tors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emma Stone | Movies & TV | 19.39× | ||
| 02 | Anna Faris | Movies & TV | 12.08× | ||
| 03 | Real Time with Bill Maher | Movies & TV | 11.65× | ||
| 04 | Larry Page | Politics & Society | 11.65× | ||
| 05 | Jason Segel | Movies & TV | 11.37× | ||
| 06 | Michael Fassbender | Movies & TV | 10.99× | ||
| 07 | Nicole Scherzinger | Music & Radio | 10.15× | ||
| 08 | Austin Powers (film series) | Movies & TV | 10.11× | ||
| 09 | Andrew Garfield | Movies & TV | 9.37× | ||
| 10 | Matthew Perry | Movies & TV | 9.19× | ||
| 11 | Captain D's | Food & Beverages | 8.36× | ||
| 12 | Elisabeth Moss | Movies & TV | 8.28× | ||
| 13 | Katey Sagal | Movies & TV | 7.90× | ||
| 14 | Tyler, The Creator | Music & Radio | 6.02× | ||
| 15 | The Devil Wears Prada (film) | Movies & TV | 5.97× | ||
| 16 | Vikings (TV series) | Movies & TV | 4.51× | ||
| 17 | Google Flights | Travel & Leisure | 4.32× | ||
| 18 | Kelly Osbourne | Music & Radio | 3.85× | ||
| 19 | Ariana Grande | Music & Radio | 3.17× | ||
| 20 | Stranger Things | Movies & TV | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.27× | |
| Early Adopter Mentality | POWER | 1.27× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.90× |
Tors has an estimated audience of 1,264,382 people in United States, concentrated in California and Texas.
57.9% of Tors fans are female, 42.1% are male, with an average age of 34.1 years.
Tors fans show strongest brand affinity for Emma Stone (19.39×), Anna Faris (12.08×), and Google Flights (4.32×) over the country average.
Tors fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Tors itself, the audience over-indexes on Anna Faris (12.08×), Google Flights (4.32×), Andrew Garfield (9.37×), and Jason Segel (11.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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