Toys for Tots Audience in United States

Toys for Tots logo

Toys for Tots has an estimated audience of 800,243 people in United States. 66.7% are female, 33.3% are male, average age 42.5. Top regions: Florida, Texas, California. Top brand affinities: Arrietty, Barclays Center, Hipster, Vivian Campbell, Pillow.

The average Toys for Tots fan in United States is 42.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Arrietty, Barclays Center, Hipster, with strongest over-indexing on Arrietty (12.66× the country average). Demographically, the Toys for Tots audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Toys for Tots fans

Demographic split for Toys for Tots audience in United States
MetricValue
Female66.7%
Male33.3%
Average age42.5
Estimated audience size800,243

Audience persona

The typical Toys for Tots fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for Toys for Tots in United States
RegionReachAffinity
Florida70,5601.3×
Texas67,6260.98×
California55,4700.63×
Pennsylvania36,7541.36×
New York34,5250.77×
Michigan31,4551.5×
Georgia29,7461.21×
Illinois29,5691.11×
North Carolina29,4571.22×
Ohio27,5831.12×
Virginia21,1371.08×
Maryland20,8461.52×
South Carolina18,9061.57×
New Jersey18,8550.93×
Tennessee18,0951.13×
Washington16,3321.02×
Alabama15,7861.41×
Massachusetts15,7251×
Indiana15,2991.05×
Minnesota14,2221.24×
Arizona13,9360.85×
Wisconsin12,6891.05×
Missouri12,6210.98×
Louisiana11,1421.08×
Connecticut9,9811.24×
Oklahoma9,3961.06×
Mississippi8,1051.23×
Kentucky7,8720.78×
Colorado7,8440.62×
Utah7,6481.07×
Oregon7,6290.83×
Iowa7,3191.11×
Arkansas5,4500.83×
Idaho5,2491.31×
West Virginia5,2061.4×
Nevada4,8100.62×
Kansas4,7190.75×
New Mexico4,0951.02×
Delaware3,0451.38×
Maine2,9711.04×
New Hampshire2,9620.94×
Washington, District of Columbia2,9591.23×
Nebraska2,6000.65×
Montana2,4981.13×
Rhode Island2,0830.82×
Hawaii1,6710.49×
Vermont8700.62×
North Dakota7480.46×
South Dakota7240.39×
Wyoming6280.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toys for Tots audience
BrandAffinityCategory
Arrietty12.66×Movies & TV
Barclays Center9.9×Sports
Hipster7.06×Politics & Society
Vivian Campbell13.94×Music & Radio
Pillow1.53×Home & Garden
UK garage3.46×Music & Radio
Saving1.84×Business & Career
Hog Hunting2.08×Sports
Home Bargains6.82×Shopping
Hammock camping4.05×Travel & Leisure
Jesse Plemons1.83×Movies & TV
Tokyo Story12.14×Movies & TV
Diane Sawyer4.48×Movies & TV
Academy Award for Best Production Design8.27×Movies & TV
Monogram1.86×Home & Garden
Rapid prototyping8.2×Business & Career
Hideki Matsuyama4.96×Sports
Home staging2.43×Home & Garden
Vocal harmony2.08×Music & Radio
Halsey, Oregon3.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toys for Tots audience
TraitClusterScore
PatriotismCONSERVATISM2.63
Family OrientationCONSERVATISM1.73
Community OrientationOPEN1.49
Need for SecurityCONSERVATISM1.45
Convenience OrientationPREMIUM1.27
DIY MentalityTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Toys for Tots
CountryShare
United States94.0%
Canada1.0%
United Kingdom0.9%

See Toys for Tots audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Toys for Tots have in United States?

Toys for Tots has an estimated audience of 800,243 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Toys for Tots fans?

66.7% of Toys for Tots fans are female, 33.3% are male, with an average age of 42.5 years.

Which brands do Toys for Tots fans like most?

Toys for Tots fans show strongest brand affinity for Arrietty (12.66×), Barclays Center (9.9×), and Hipster (7.06×) over the country average.

Where do Toys for Tots fans live in United States?

Toys for Tots fans in United States are most concentrated in Florida (reach 70,560), Texas (reach 67,626), and California (reach 55,470). These three regions account for the largest share of the active audience.

What other brands do Toys for Tots fans also like?

Beyond Toys for Tots itself, the audience over-indexes on Barclays Center (9.9×), Hipster (7.06×), Vivian Campbell (13.94×), and Pillow (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toys for Tots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.