Rascasse Audience Intelligence

UEFA Audience in United States

A data profile of the people who buy, follow and care about UEFA in United States — modelled from more than twelve digital signal sources. UEFA has an estimated audience of 491,105 people in United States.

#342among Soccer in United States#433among NGO / Political Party in United States#3608in Sports

The average UEFA fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, Manchester City F.C., Premier League, with strongest over-indexing on FIFA World Cup (6.44× the country average).

Demographically, the UEFA audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UEFA fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: NGO / Political Party · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA profile in United States.

Audience size
491K
in United States
Gender
27.1%♀
72.9% male
Age
32.3
average years
Country rank
#37061
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA fans

27.1% are female, 72.9% are male, average age 32.3.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for UEFA audience in United States
MetricValue
Female27.1%
Male72.9%
Average age32.3
Estimated audience size491,105
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the UEFA audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+10%
Fig. 04

Worldwide distribution

6.5%

of the worldwide UEFA audience comes from United States.

Worldwide audience distribution share by country for UEFA
CountryShare
Italy7.3%
United States6.5%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA audience in United States is strongest.

Fig. 05

Top regions by affinity

UEFA fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.87×
02New Jersey~20K1.86×
03Washington, District of Columbia~3K1.83×
04New York~50K1.78×
05Maryland~10K1.69×
06Florida~50K1.53×
07Massachusetts~10K1.48×
08Virginia~20K1.47×
09Washington~10K1.43×
10Illinois~20K1.41×
11Texas~60K1.40×
12Connecticut~7K1.32×
13Nevada~6K1.23×
14Rhode Island~2K1.17×
15North Carolina~20K1.11×
16Colorado~8K1.10×
17Georgia~20K1.09×
18Oregon~6K1.09×
19Utah~5K1.07×
20Arizona~10K1.04×
21Minnesota~7K1.01×
22Delaware~1K0.97×
23Kansas~4K0.94×
24Tennessee~9K0.92×
25Nebraska~2K0.89×
26Pennsylvania~10K0.88×
27Iowa~4K0.88×
28New Mexico~2K0.85×
29Maine~1K0.84×
30Vermont<1K0.84×
31New Hampshire~2K0.82×
32Michigan~10K0.81×
33Indiana~7K0.81×
34Louisiana~5K0.79×
35Idaho~2K0.79×
36North Dakota<1K0.78×
37Wisconsin~6K0.77×
38Oklahoma~4K0.77×
39Arkansas~3K0.76×
40Missouri~6K0.75×
41Ohio~10K0.74×
42South Carolina~5K0.74×
43South Dakota<1K0.74×
44Alaska<1K0.72×
45Kentucky~4K0.70×
46Hawaii~1K0.70×
47Alabama~4K0.63×
48Mississippi~2K0.62×
49Montana<1K0.59×
50West Virginia~1K0.52×
Fig. 06

Affinity by region

Affinity by region — UEFA, United States
0.52×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA audience
#·InterestCategoryAffinity×
01Borussia DortmundSports22.84×
02UEFA European ChampionshipSports21.10×
03UEFA Europa LeagueSports15.85×
04Manchester City F.C.Sports13.16×
05Juventus F.C.Sports10.86×
06Premier LeagueSports10.79×
07Paris Saint-GermainSports10.63×
08NeymarSports9.92×
09BundesligaSports9.71×
10Liverpool F.C.Sports8.91×
11UEFA Champions LeagueSports8.85×
12Lionel MessiSports8.64×
13Manchester United F.C.Sports8.62×
14FC Bayern MunichSports8.43×
15Cristiano RonaldoSports7.67×
16La LigaSports7.51×
17FIFA World CupSports6.44×
18FC BarcelonaSports6.37×
19Real Madrid C.F.Sports5.53×
20NASDAQBusiness & Career4.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.54×
Sports ActivityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.57×
Community OrientationOPEN0.68×
IndividualismJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA have in United States?

UEFA has an estimated audience of 491,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UEFA fans?

27.1% of UEFA fans are female, 72.9% are male, with an average age of 32.3 years.

03

Which brands do UEFA fans like most?

UEFA fans show strongest brand affinity for FIFA World Cup (6.44×), Manchester City F.C. (13.16×), and Premier League (10.79×) over the country average.

04

Where do UEFA fans live in United States?

UEFA fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA fans also like?

Beyond UEFA itself, the audience over-indexes on Manchester City F.C. (13.16×), Premier League (10.79×), UEFA Champions League (8.85×), and UEFA Europa League (15.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See UEFA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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