UEFA Audience in United States
UEFA has an estimated audience of 490,821 people in United States. 27.1% are female, 72.9% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Hebe, Home construction, Biblical inspiration, Dana Carvey, Historic site.
The average UEFA fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Home construction, Biblical inspiration, with strongest over-indexing on Hebe (20.87× the country average). Demographically, the UEFA audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Soccer
Demographics of UEFA fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 32.3 |
| Estimated audience size | 490,821 |
Audience persona
The typical UEFA fan in United States is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,433 | 2.03× |
| Texas | 61,386 | 1.45× |
| New York | 53,230 | 1.94× |
| Florida | 50,412 | 1.52× |
| Illinois | 25,436 | 1.56× |
| New Jersey | 23,590 | 1.89× |
| Virginia | 18,743 | 1.57× |
| Georgia | 16,437 | 1.09× |
| North Carolina | 16,332 | 1.11× |
| Washington | 15,458 | 1.57× |
| Massachusetts | 15,130 | 1.56× |
| Pennsylvania | 14,579 | 0.88× |
| Maryland | 14,004 | 1.66× |
| Ohio | 11,171 | 0.74× |
| Michigan | 11,149 | 0.87× |
| Arizona | 10,920 | 1.09× |
| Colorado | 8,746 | 1.13× |
| Tennessee | 7,346 | 0.75× |
| Minnesota | 7,280 | 1.04× |
| Indiana | 6,834 | 0.76× |
| Connecticut | 6,679 | 1.36× |
| Oregon | 6,677 | 1.19× |
| Missouri | 5,977 | 0.76× |
| Nevada | 5,959 | 1.26× |
| Wisconsin | 5,595 | 0.76× |
| South Carolina | 4,986 | 0.68× |
| Utah | 4,887 | 1.11× |
| Oklahoma | 3,808 | 0.7× |
| Kentucky | 3,779 | 0.61× |
| Alabama | 3,569 | 0.52× |
| Kansas | 3,502 | 0.91× |
| Louisiana | 3,442 | 0.54× |
| Iowa | 3,308 | 0.82× |
| Washington, District of Columbia | 2,919 | 1.98× |
| Arkansas | 2,658 | 0.66× |
| Nebraska | 2,096 | 0.85× |
| New Mexico | 1,965 | 0.8× |
| Idaho | 1,865 | 0.76× |
| Rhode Island | 1,612 | 1.03× |
| New Hampshire | 1,552 | 0.8× |
| Maine | 1,515 | 0.86× |
| Hawaii | 1,514 | 0.72× |
| Mississippi | 1,439 | 0.36× |
| Delaware | 1,206 | 0.89× |
| West Virginia | 811 | 0.35× |
| Vermont | 711 | 0.82× |
| Montana | 666 | 0.49× |
| Alaska | 664 | 0.63× |
| South Dakota | 629 | 0.55× |
| North Dakota | 604 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 20.87× | Home & Garden |
| Home construction | 2.51× | Home & Garden |
| Biblical inspiration | 15.11× | Politics & Society |
| Dana Carvey | 10.46× | Movies & TV |
| Historic site | 4.99× | Arts & Culture |
| Combat sport | 1.82× | Sports |
| Lahaina, Hawaii | 19.96× | Travel & Leisure |
| Enrique Hernández (baseball) | 15.68× | Sports |
| Nationality | 2.29× | Politics & Society |
| Vocal harmony | 4.58× | Music & Radio |
| Product design | 1.9× | Business & Career |
| Jesse Plemons | 3.29× | Movies & TV |
| Emperor Entertainment Group | 11.25× | Business & Career |
| Dental hygienist | 6.33× | Health |
| Progressive rock | 1.91× | Music & Radio |
| Nebraska Cornhuskers football | 3.24× | Sports |
| Grinch | 3.44× | Movies & TV |
| Snow White (Fables) | 8.28× | Literature |
| Warning sign | 9.41× | Cars & Mobility |
| Bully (2011 film) | 5.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Risk Appetite | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.15 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 8.1% |
| United States | 7.2% |
| Germany | 6.0% |
See UEFA audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does UEFA have in United States?
UEFA has an estimated audience of 490,821 people in United States, concentrated in California and Texas.
What is the gender split and age of UEFA fans?
27.1% of UEFA fans are female, 72.9% are male, with an average age of 32.3 years.
Which brands do UEFA fans like most?
UEFA fans show strongest brand affinity for Hebe (20.87×), Home construction (2.51×), and Biblical inspiration (15.11×) over the country average.
Where do UEFA fans live in United States?
UEFA fans in United States are most concentrated in California (reach 109,433), Texas (reach 61,386), and New York (reach 53,230). These three regions account for the largest share of the active audience.
What other brands do UEFA fans also like?
Beyond UEFA itself, the audience over-indexes on Home construction (2.51×), Biblical inspiration (15.11×), Dana Carvey (10.46×), and Historic site (4.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for UEFA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.