UEFA Audience in Germany
UEFA has an estimated audience of 410,163 people in Germany. 33.2% are female, 66.8% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Matala, Crete, Handmade Gifts, Emperor Entertainment Group.
The average UEFA fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Matala, Crete, with strongest over-indexing on Progressive rock (2.78× the country average). Demographically, the UEFA audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party · Subtype: Soccer
Demographics of UEFA fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 33.4 |
| Estimated audience size | 410,163 |
Audience persona
The typical UEFA fan in Germany is more male, around 33.4 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,146 | 1.35× |
| Bayern | 76,699 | 1.16× |
| Baden-Württemberg | 75,463 | 1.35× |
| Hessen | 41,426 | 1.33× |
| Niedersachsen | 35,104 | 0.88× |
| Berlin | 22,835 | 1.25× |
| Rheinland-Pfalz | 21,420 | 1.04× |
| Sachsen | 16,999 | 0.85× |
| Schleswig-Holstein | 12,306 | 0.84× |
| Hamburg | 10,583 | 1.14× |
| Brandenburg | 10,166 | 0.8× |
| Thüringen | 7,894 | 0.76× |
| Sachsen-Anhalt | 7,326 | 0.69× |
| Mecklenburg-Vorpommern | 5,321 | 0.68× |
| Saarland | 4,948 | 0.98× |
| Bremen | 3,214 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.78× | Music & Radio |
| Gil Ofarim | 2.27× | Music & Radio |
| Matala, Crete | 8.11× | Travel & Leisure |
| Handmade Gifts | 1.63× | Kids & Family |
| Emperor Entertainment Group | 2.62× | Business & Career |
| The Equalizer | 3.4× | Movies & TV |
| Home Delivery | 1.65× | Food & Beverages |
| Noodle (Gorillaz) | 1.87× | Music & Radio |
| Jaguar F-Pace | 3.8× | Cars & Mobility |
| Graham Greene (actor) | 2.27× | |
| Therme Erding | 2.62× | Travel & Leisure |
| Private Jets | 3.77× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Hebe | 2.49× | Home & Garden |
| Oktay Kaynarca | 3.77× | Movies & TV |
| Gustavo Santaolalla | 9.69× | Music & Radio |
| Bully (2011 film) | 2.93× | Movies & TV |
| JDSU | 1.57× | Business & Career |
| Alaska | 1.71× | Travel & Leisure |
| Graham Greene | 2.12× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Early Adopter Mentality | POWER | 1.27 |
| Sustainability | BALANCE | 1.12 |
| Social Media Usage | JOY | 1.12 |
| Career Orientation | POWER | 1.1 |
| Spirituality | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 8.1% |
| United States | 7.2% |
| Germany | 6.0% |
See UEFA audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does UEFA have in Germany?
UEFA has an estimated audience of 410,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UEFA fans?
33.2% of UEFA fans are female, 66.8% are male, with an average age of 33.4 years.
Which brands do UEFA fans like most?
UEFA fans show strongest brand affinity for Progressive rock (2.78×), Gil Ofarim (2.27×), and Matala, Crete (8.11×) over the country average.
Where do UEFA fans live in Germany?
UEFA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,146), Bayern (reach 76,699), and Baden-Württemberg (reach 75,463). These three regions account for the largest share of the active audience.
What other brands do UEFA fans also like?
Beyond UEFA itself, the audience over-indexes on Gil Ofarim (2.27×), Matala, Crete (8.11×), Handmade Gifts (1.63×), and Emperor Entertainment Group (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.