UEFA Audience in Germany
A data profile of the people who buy, follow and care about UEFA in Germany — modelled from more than twelve digital signal sources. UEFA has an estimated audience of 414,092 people in Germany.
The average UEFA fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include FIFA World Cup, UEFA Champions League, Borussia Dortmund, with strongest over-indexing on FIFA World Cup (3.61× the country average).
Demographically, the UEFA audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical UEFA fan in Germany is more male, around 33.4 years old, with strong Spirituality tendencies and a notable affinity for FIFA World Cup.
At a glance
The key figures that characterise the UEFA profile in Germany.
Search interest · 12-month trend
Demographics of UEFA fans
33.2% are female, 66.8% are male, average age 33.4.
Gender split
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 33.4 |
| Estimated audience size | 414,092 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide UEFA audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 7.3% |
| United States | 6.5% |
| Germany | 5.5% |
Geography
Where the UEFA audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~80K | 1.50× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.28× | |
| 03 | Hessen | ~40K | 1.26× | |
| 04 | Bayern | ~70K | 1.12× | |
| 05 | Berlin | ~20K | 1.11× | |
| 06 | Rheinland-Pfalz | ~20K | 1.07× | |
| 07 | Hamburg | ~10K | 1.06× | |
| 08 | Saarland | ~5K | 1.05× | |
| 09 | Bremen | ~3K | 0.93× | |
| 10 | Niedersachsen | ~40K | 0.90× | |
| 11 | Schleswig-Holstein | ~10K | 0.86× | |
| 12 | Sachsen | ~20K | 0.85× | |
| 13 | Brandenburg | ~10K | 0.82× | |
| 14 | Thüringen | ~9K | 0.81× | |
| 15 | Sachsen-Anhalt | ~8K | 0.76× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the UEFA audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frauen-Bundesliga | Sports | 6.69× | ||
| 02 | Fortuna Düsseldorf | Sports | 6.05× | ||
| 03 | SC Freiburg | Sports | 4.41× | ||
| 04 | Manchester United F.C. | Sports | 4.33× | ||
| 05 | DFB-Pokal | Sports | 4.22× | ||
| 06 | UEFA Europa League | Sports | 3.97× | ||
| 07 | RB Leipzig | Sports | 3.93× | ||
| 08 | Borussia Mönchengladbach | Sports | 3.88× | ||
| 09 | Hertha BSC | Sports | 3.78× | ||
| 10 | Premier League | Sports | 3.74× | ||
| 11 | FIFA World Cup | Sports | 3.61× | ||
| 12 | Transfermarkt | Sports | 3.56× | ||
| 13 | FC Barcelona | Sports | 3.45× | ||
| 14 | UEFA Champions League | Sports | 3.33× | ||
| 15 | CHECK24 | Business & Career | 3.15× | ||
| 16 | Real Madrid C.F. | Sports | 3.00× | ||
| 17 | VfB Stuttgart | Sports | 2.90× | ||
| 18 | Borussia Dortmund | Sports | 2.79× | ||
| 19 | FC Bayern Munich | Sports | 2.28× | ||
| 20 | Bundesliga | Sports | 2.05× |
Personality of the UEFA audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Risk Appetite | THRILL | 1.44× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| DIY Mentality | THRILL | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Frequently asked questions
How many fans does UEFA have in Germany?
UEFA has an estimated audience of 414,092 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of UEFA fans?
33.2% of UEFA fans are female, 66.8% are male, with an average age of 33.4 years.
Which brands do UEFA fans like most?
UEFA fans show strongest brand affinity for FIFA World Cup (3.61×), UEFA Champions League (3.33×), and Borussia Dortmund (2.79×) over the country average.
Where do UEFA fans live in Germany?
UEFA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do UEFA fans also like?
Beyond UEFA itself, the audience over-indexes on UEFA Champions League (3.33×), Borussia Dortmund (2.79×), FC Bayern Munich (2.28×), and Fortuna Düsseldorf (6.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Soccer audiences in Germany
- FC Bayern Munich (33,195,457)
- FIFA World Cup (30,175,392)
- Borussia Dortmund (25,313,763)
- Bundesliga (24,998,911)
- UEFA Champions League (19,101,805)
See UEFA audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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