Unison Audience in United States
Unison has an estimated audience of 389,966 people in United States. 49.2% are female, 50.8% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Throne of Glass, Home construction, Israel, Historic site, Springfield, Illinois.
The average Unison fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Throne of Glass, Home construction, Israel, with strongest over-indexing on Throne of Glass (13.54× the country average). Demographically, the Unison audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Supermarket
Demographics of Unison fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 38.4 |
| Estimated audience size | 389,966 |
Audience persona
The typical Unison fan in United States is balanced, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Throne of Glass.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,921 | 1.23× |
| Texas | 35,680 | 1.06× |
| Florida | 31,209 | 1.18× |
| New York | 25,346 | 1.16× |
| Ohio | 18,460 | 1.54× |
| Georgia | 16,314 | 1.36× |
| Illinois | 13,892 | 1.07× |
| Minnesota | 12,191 | 2.18× |
| Virginia | 12,089 | 1.27× |
| Pennsylvania | 11,849 | 0.9× |
| North Carolina | 11,487 | 0.98× |
| Arizona | 9,669 | 1.21× |
| Michigan | 9,318 | 0.91× |
| New Jersey | 9,317 | 0.94× |
| Massachusetts | 8,075 | 1.05× |
| Washington | 7,734 | 0.99× |
| Maryland | 7,696 | 1.15× |
| Wisconsin | 7,552 | 1.29× |
| Tennessee | 6,995 | 0.89× |
| Colorado | 6,257 | 1.02× |
| Indiana | 6,008 | 0.84× |
| South Carolina | 5,638 | 0.96× |
| Missouri | 5,420 | 0.86× |
| Louisiana | 5,171 | 1.03× |
| Alabama | 4,956 | 0.91× |
| Kentucky | 4,270 | 0.87× |
| Oregon | 4,248 | 0.95× |
| Oklahoma | 4,115 | 0.95× |
| Nevada | 3,841 | 1.02× |
| Connecticut | 3,819 | 0.98× |
| Mississippi | 3,031 | 0.94× |
| Arkansas | 3,030 | 0.94× |
| Utah | 2,871 | 0.82× |
| Iowa | 2,469 | 0.77× |
| Kansas | 2,461 | 0.8× |
| New Mexico | 2,065 | 1.06× |
| Nebraska | 2,060 | 1.05× |
| Hawaii | 1,689 | 1.01× |
| West Virginia | 1,590 | 0.88× |
| Washington, District of Columbia | 1,527 | 1.3× |
| Idaho | 1,403 | 0.72× |
| North Dakota | 1,296 | 1.62× |
| New Hampshire | 1,143 | 0.74× |
| Maine | 1,079 | 0.77× |
| Rhode Island | 1,024 | 0.82× |
| Delaware | 881 | 0.82× |
| Montana | 670 | 0.62× |
| Alaska | 607 | 0.73× |
| South Dakota | 583 | 0.65× |
| Vermont | 412 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Throne of Glass | 13.54× | Literature |
| Home construction | 1.81× | Home & Garden |
| Israel | 2.38× | Travel & Leisure |
| Historic site | 3.82× | Arts & Culture |
| Springfield, Illinois | 8.48× | Travel & Leisure |
| Jingoism | 1.59× | Politics & Society |
| Wikia | 2.07× | Internet & Social Media |
| JDSU | 1.59× | Business & Career |
| Home staging | 2.7× | Home & Garden |
| Cam Ward | 1.71× | Sports |
| Corona (band) | 2.32× | Music & Radio |
| Governor of Michigan | 2.67× | Politics & Society |
| HydraFacial | 2.93× | Beauty & Wellness |
| Atkins diet | 1.85× | Health |
| Barclays Center | 4.43× | Sports |
| Jeep Wagoneer | 1.93× | Cars & Mobility |
| Kento Yamazaki | 3.6× | Movies & TV |
| Graham Coxon | 10.93× | Music & Radio |
| Stamp collecting | 1.5× | Home & Garden |
| CAC 40 | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.31 |
| Need for Security | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 16.3% |
| Mexico | 13.1% |
See Unison audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Unison have in United States?
Unison has an estimated audience of 389,966 people in United States, concentrated in California and Texas.
What is the gender split and age of Unison fans?
49.2% of Unison fans are female, 50.8% are male, with an average age of 38.4 years.
Which brands do Unison fans like most?
Unison fans show strongest brand affinity for Throne of Glass (13.54×), Home construction (1.81×), and Israel (2.38×) over the country average.
Where do Unison fans live in United States?
Unison fans in United States are most concentrated in California (reach 52,921), Texas (reach 35,680), and Florida (reach 31,209). These three regions account for the largest share of the active audience.
What other brands do Unison fans also like?
Beyond Unison itself, the audience over-indexes on Home construction (1.81×), Israel (2.38×), Historic site (3.82×), and Springfield, Illinois (8.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Unison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.