Upper class Audience in United States

Upper class logo

Upper class has an estimated audience of 710,502 people in United States. 63.5% are female, 36.5% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Steampunk, Dog breed.

The average Upper class fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Upper class audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Upper class fans

Demographic split for Upper class audience in United States
MetricValue
Female63.5%
Male36.5%
Average age37.4
Estimated audience size710,502

Audience persona

The typical Upper class fan in United States is more female, around 37.4 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Upper class in United States
RegionReachAffinity
California97,9071.25×
Texas66,7611.09×
New York52,3251.32×
Florida50,1321.04×
Illinois25,8111.09×
Pennsylvania25,7121.07×
Georgia23,7651.09×
North Carolina22,7831.07×
New Jersey19,8701.1×
Michigan19,5281.05×
Virginia18,9511.1×
Ohio18,8840.86×
Massachusetts17,3051.24×
Maryland15,1381.24×
Washington15,0151.05×
Tennessee13,4000.94×
Arizona12,0050.83×
Indiana11,8560.91×
Missouri10,1040.88×
Minnesota9,9720.98×
Colorado9,8570.88×
Wisconsin9,4220.88×
South Carolina9,2480.87×
Louisiana8,6610.95×
Oregon8,1081×
Alabama7,7190.78×
Nevada7,3921.08×
Oklahoma7,2020.91×
Connecticut7,1671.01×
Kentucky6,2020.7×
Kansas5,3730.96×
Arkansas5,3390.91×
Iowa5,2510.9×
Mississippi4,9740.85×
Utah4,4330.7×
Idaho3,4760.98×
Hawaii3,3201.09×
Nebraska3,3130.93×
New Mexico2,6090.73×
West Virginia2,3950.72×
Delaware2,3161.18×
Washington, District of Columbia2,2011.03×
Rhode Island2,1780.96×
Alaska2,0491.35×
New Hampshire1,9740.7×
Maine1,9050.75×
Montana1,7860.91×
South Dakota1,7631.07×
North Dakota1,7171.18×
Wyoming1,6611.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upper class audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Steampunk7.42×Fashion & Accessoires
Dog breed1.67×Pets & Animals
Hebe8.18×Home & Garden
Electrolyte5.53×Health
The Historian16.48×Literature
Israel2.08×Travel & Leisure
3D printing2.19×Technology & Electronics
Eurail16.57×Cars & Mobility
Lulu 黃路梓茵2×Movies & TV
Home staging3.27×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
JDSU1.53×Business & Career
Jesse Plemons1.7×Movies & TV
UK garage2.68×Music & Radio
Nipsey Hussle2.69×Music & Radio
Nebraska Cornhuskers football1.59×Sports
Evan Tanner16.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upper class audience
TraitClusterScore
Quality AwarenessPREMIUM1.79
IndividualismJOY1.48
Price SensitivityPREMIUM1.4
Early Adopter MentalityPOWER1.37
SpiritualityBALANCE1.36
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Upper class
CountryShare
Brazil23.1%
United States16.9%
Japan8.2%

See Upper class audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Upper class have in United States?

Upper class has an estimated audience of 710,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Upper class fans?

63.5% of Upper class fans are female, 36.5% are male, with an average age of 37.4 years.

Which brands do Upper class fans like most?

Upper class fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Upper class fans live in United States?

Upper class fans in United States are most concentrated in California (reach 97,907), Texas (reach 66,761), and New York (reach 52,325). These three regions account for the largest share of the active audience.

What other brands do Upper class fans also like?

Beyond Upper class itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Steampunk (7.42×), and Dog breed (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upper class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.