Rascasse Audience Intelligence

Upstairs, Downstairs (1971 TV series) Audience in United States

A data profile of the people who buy, follow and care about Upstairs, Downstairs (1971 TV series) in United States — modelled from more than twelve digital signal sources. Upstairs, Downstairs (1971 TV series) has an estimated audience of 256,831 people in United States.

#4648among Movie / TV Show / Series in United States#9312in Movies & TV

The average Upstairs, Downstairs (1971 TV series) fan in United States is 47.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Theo James, Dan Stevens, Vanessa Kirby, with strongest over-indexing on Theo James (123.86× the country average).

Demographically, the Upstairs, Downstairs (1971 TV series) audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upstairs, Downstairs (1971 TV series) fan in United States is more female, around 47.1 years old, with strong Patriotism tendencies and a notable affinity for Theo James.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upstairs, Downstairs (1971 TV series) profile in United States.

Audience size
257K
in United States
Gender
71.2%♀
28.8% male
Age
47.1
average years
Country rank
#52185
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upstairs, Downstairs (1971 TV series) viewers

71.2% are female, 28.8% are male, average age 47.1.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Upstairs, Downstairs (1971 TV series) audience in United States
MetricValue
Female71.2%
Male28.8%
Average age47.1
Estimated audience size256,831
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Upstairs, Downstairs (1971 TV series) audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3913%
40-4917%
50+48%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Upstairs, Downstairs (1971 TV series) audience comes from United States.

Worldwide audience distribution share by country for Upstairs, Downstairs (1971 TV series)
CountryShare
United Kingdom34.5%
United States34.3%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upstairs, Downstairs (1971 TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Upstairs, Downstairs (1971 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~2K1.44×
02Maine~1K1.44×
03Massachusetts~7K1.32×
04Vermont<1K1.29×
05Rhode Island~1K1.28×
06Connecticut~4K1.22×
07Oregon~4K1.21×
08South Carolina~5K1.14×
09Pennsylvania~10K1.11×
10Tennessee~6K1.11×
11Delaware<1K1.11×
12Washington~6K1.10×
13Georgia~10K1.09×
14Virginia~8K1.09×
15Missouri~5K1.07×
16Alabama~4K1.07×
17North Carolina~9K1.06×
18Wisconsin~5K1.06×
19Maryland~5K1.04×
20Kentucky~4K1.04×
21Arkansas~2K1.03×
22Washington, District of Columbia<1K1.03×
23Minnesota~4K1.01×
24Idaho~1K0.99×
25Illinois~9K0.98×
26Oklahoma~3K0.98×
27West Virginia~1K0.97×
28New York~20K0.96×
29Ohio~8K0.96×
30Indiana~5K0.96×
31Michigan~7K0.95×
32Kansas~2K0.95×
33Mississippi~2K0.94×
34Alaska<1K0.94×
35New Jersey~7K0.92×
36Louisiana~3K0.92×
37Montana<1K0.92×
38New Mexico~1K0.91×
39Iowa~2K0.90×
40Nebraska~1K0.89×
41Arizona~5K0.87×
42Colorado~4K0.87×
43Florida~20K0.86×
44South Dakota<1K0.86×
45North Dakota<1K0.85×
46California~30K0.83×
47Utah~2K0.81×
48Hawaii<1K0.78×
49Texas~20K0.74×
50Nevada~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Upstairs, Downstairs (1971 TV series), United States
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upstairs, Downstairs (1971 TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upstairs, Downstairs (1971 TV series) audience
#·InterestCategoryAffinity×
01Theo JamesMovies & TV123.86×
02Dan StevensMovies & TV123.26×
03Poldark (2015 TV series)Movies & TV50.43×
04Melrose PlaceMovies & TV31.86×
05Judi DenchMovies & TV25.96×
06Romeo and JulietArts & Culture23.78×
07Olivia ColmanMovies & TV22.87×
08Harvey'sFood & Beverages22.08×
09Blue HeelersFashion & Accessoires21.33×
10Vanessa KirbyMovies & TV20.00×
11Will PoulterMovies & TV20.00×
12Suki WaterhouseFashion & Accessoires20.00×
13Colin FirthMovies & TV17.28×
14Maggie SmithMovies & TV14.67×
15Micro CenterShopping13.61×
16Amanda SeyfriedMovies & TV10.93×
17Tropical Smoothie CafeFood & Beverages7.89×
18Diane KeatonMovies & TV5.60×
19Robert RedfordMovies & TV4.43×
20PinterestInternet & Social Media2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upstairs, Downstairs (1971 TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upstairs, Downstairs (1971 TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
SpiritualityBALANCE1.65×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upstairs, Downstairs (1971 TV series) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Luxury OrientationPREMIUM0.83×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upstairs, Downstairs (1971 TV series) have in United States?

Upstairs, Downstairs (1971 TV series) has an estimated audience of 256,831 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Upstairs, Downstairs (1971 TV series) viewers?

71.2% of Upstairs, Downstairs (1971 TV series) fans are female, 28.8% are male, with an average age of 47.1 years.

03

Which brands do Upstairs, Downstairs (1971 TV series) fans like most?

Upstairs, Downstairs (1971 TV series) fans show strongest brand affinity for Theo James (123.86×), Dan Stevens (123.26×), and Vanessa Kirby (20×) over the country average.

04

Where do Upstairs, Downstairs (1971 TV series) fans live in United States?

Upstairs, Downstairs (1971 TV series) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Upstairs, Downstairs (1971 TV series) fans also like?

Beyond Upstairs, Downstairs (1971 TV series) itself, the audience over-indexes on Dan Stevens (123.26×), Vanessa Kirby (20×), Micro Center (13.61×), and Romeo and Juliet (23.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Upstairs, Downstairs (1971 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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