Upstairs, Downstairs (1971 TV series) Audience in United States

Upstairs, Downstairs (1971 TV series) logo

Upstairs, Downstairs (1971 TV series) has an estimated audience of 286,812 people in United States. 71.2% are female, 28.8% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Huaraz, Nationality, Bell Helmets, Jawaker.

The average Upstairs, Downstairs (1971 TV series) fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Huaraz, Nationality, with strongest over-indexing on Home equity (20× the country average). Demographically, the Upstairs, Downstairs (1971 TV series) audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Upstairs, Downstairs (1971 TV series) fans

Demographic split for Upstairs, Downstairs (1971 TV series) audience in United States
MetricValue
Female71.2%
Male28.8%
Average age47.1
Estimated audience size286,812

Audience persona

The typical Upstairs, Downstairs (1971 TV series) fan in United States is more female, around 47.1 years old, with strong Community Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Upstairs, Downstairs (1971 TV series) in United States
RegionReachAffinity
California27,1260.86×
Texas18,3740.75×
Florida16,5610.85×
New York16,5091.03×
Pennsylvania11,1341.15×
Georgia10,2081.16×
Illinois9,7671.02×
North Carolina8,9911.04×
Ohio8,2650.94×
Massachusetts8,0531.43×
Virginia8,0051.15×
Michigan7,4881×
New Jersey7,0380.96×
Washington6,8331.19×
Tennessee6,3841.11×
Arizona5,3310.91×
Indiana5,0980.97×
South Carolina4,9801.15×
Missouri4,9371.07×
Maryland4,9361×
Wisconsin4,6941.09×
Alabama4,4621.11×
Oregon4,2461.29×
Colorado4,0630.9×
Minnesota3,9630.96×
Connecticut3,7281.3×
Kentucky3,6441.01×
Louisiana3,3470.9×
Oklahoma3,1590.99×
Arkansas2,4631.04×
Kansas2,1470.95×
Mississippi2,0500.87×
Utah2,0010.78×
Iowa1,9530.83×
Nevada1,8730.68×
New Hampshire1,7421.54×
Maine1,6021.56×
Idaho1,4240.99×
New Mexico1,3300.92×
Nebraska1,2500.87×
Rhode Island1,1851.3×
West Virginia1,1230.84×
Delaware8951.13×
Washington, District of Columbia8861.03×
Vermont7531.5×
Montana6840.86×
Hawaii6830.55×
Alaska4660.76×
South Dakota3810.57×
North Dakota3090.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upstairs, Downstairs (1971 TV series) audience
BrandAffinityCategory
Home equity20×Home & Garden
Huaraz100.34×Travel & Leisure
Nationality4.07×Politics & Society
Bell Helmets24.79×Cars & Mobility
Jawaker62.08×Internet & Social Media
The Halal Guys5.61×Food & Beverages
Non-celiac gluten sensitivity9.24×Health
Kuopio62.23×Travel & Leisure
JDSU2.23×Business & Career
Steampunk3.6×Fashion & Accessoires
Nebraska Cornhuskers football2.55×Sports
Elsword9.76×Games
Grinch1.97×Movies & TV
Corona (band)2.77×Music & Radio
Fat Albert (film)4.12×Movies & TV
Charlamagne Tha God4.15×Movies & TV
Hocus Pocus2.04×Movies & TV
Home Bargains5.01×Shopping
Cleveland Clinic2.39×Health
On the Border Mexican Grill & Cantina2.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upstairs, Downstairs (1971 TV series) audience
TraitClusterScore
Community OrientationOPEN1.46
PatriotismCONSERVATISM1.37
SpiritualityBALANCE1.36
MindfulnessBALANCE1.35
TravellingTHRILL1.27
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Upstairs, Downstairs (1971 TV series)
CountryShare
United States41.7%
United Kingdom30.0%
Ireland5.2%

See Upstairs, Downstairs (1971 TV series) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Upstairs, Downstairs (1971 TV series) have in United States?

Upstairs, Downstairs (1971 TV series) has an estimated audience of 286,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Upstairs, Downstairs (1971 TV series) fans?

71.2% of Upstairs, Downstairs (1971 TV series) fans are female, 28.8% are male, with an average age of 47.1 years.

Which brands do Upstairs, Downstairs (1971 TV series) fans like most?

Upstairs, Downstairs (1971 TV series) fans show strongest brand affinity for Home equity (20×), Huaraz (100.34×), and Nationality (4.07×) over the country average.

Where do Upstairs, Downstairs (1971 TV series) fans live in United States?

Upstairs, Downstairs (1971 TV series) fans in United States are most concentrated in California (reach 27,126), Texas (reach 18,374), and Florida (reach 16,561). These three regions account for the largest share of the active audience.

What other brands do Upstairs, Downstairs (1971 TV series) fans also like?

Beyond Upstairs, Downstairs (1971 TV series) itself, the audience over-indexes on Huaraz (100.34×), Nationality (4.07×), Bell Helmets (24.79×), and Jawaker (62.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upstairs, Downstairs (1971 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.