Vanna White Audience in United States

Vanna White logo

Vanna White has an estimated audience of 3,675,853 people in United States. 56.1% are female, 43.9% are male, average age 49.6. Top regions: California, Texas, Florida. Top brand affinities: Product design, Hebe, Pillow, Goop, Grinch.

The average Vanna White fan in United States is 49.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Hebe, Pillow, with strongest over-indexing on Product design (2.37× the country average). Demographically, the Vanna White audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Vanna White fans

Demographic split for Vanna White audience in United States
MetricValue
Female56.1%
Male43.9%
Average age49.6
Estimated audience size3,675,853

Audience persona

The typical Vanna White fan in United States is more female, around 49.6 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Vanna White in United States
RegionReachAffinity
California263,2640.65×
Texas234,4250.74×
Florida230,4440.93×
New York181,8110.89×
Pennsylvania143,8631.16×
Illinois135,5281.11×
Ohio134,3981.19×
Michigan120,1481.25×
North Carolina119,4641.08×
Georgia96,8810.86×
New Jersey93,5371×
Tennessee85,0001.15×
Virginia83,8240.94×
Missouri82,5191.39×
Indiana77,6001.16×
Wisconsin77,0021.39×
South Carolina71,1001.29×
Massachusetts68,9250.95×
Minnesota66,8611.27×
Washington59,2290.8×
Alabama57,8831.13×
Arizona55,0030.73×
Kentucky54,8441.19×
Maryland47,9180.76×
Louisiana46,8470.99×
Colorado43,8920.76×
Oklahoma43,2011.06×
Iowa41,6531.38×
Oregon37,2540.88×
Arkansas36,9911.22×
Connecticut36,9241×
Mississippi34,3621.13×
Kansas32,1621.11×
Nevada23,1400.65×
Nebraska22,7801.24×
West Virginia19,1341.12×
Utah18,9350.58×
Idaho15,9030.86×
Maine15,3211.16×
New Hampshire14,9411.03×
New Mexico13,6430.74×
Rhode Island12,3121.05×
Hawaii11,0010.7×
Delaware10,8991.07×
Montana10,3361.01×
South Dakota10,0201.18×
North Dakota9,1891.22×
Washington, District of Columbia6,3640.58×
Vermont6,0420.94×
Wyoming4,5180.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vanna White audience
BrandAffinityCategory
Product design2.37×Business & Career
Hebe7.32×Home & Garden
Pillow2.27×Home & Garden
Goop4.2×Internet & Social Media
Grinch3.06×Movies & TV
Israel1.53×Travel & Leisure
Nationality1.52×Politics & Society
Zoo Tycoon (series)14.17×Games
Historic site3.01×Arts & Culture
Governor of Michigan5.04×Politics & Society
Stamp collecting2.98×Home & Garden
Wok4.1×Food & Beverages
Kendra Scott1.78×Fashion & Accessoires
Vocal harmony2.59×Music & Radio
Pro-Ject2.33×Music & Radio
Buying and Selling Real Estate4.44×Home & Garden
Elsword9.06×Games
Google Home3.24×Technology & Electronics
Hibachi3.77×Food & Beverages
Home staging2.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vanna White audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
PatriotismCONSERVATISM1.44
DIY MentalityTHRILL1.41
Risk AppetiteTHRILL1.26
LGBTQ+ IdentityOPEN1.25
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Vanna White
CountryShare
United States91.7%
Australia1.8%
Germany0.9%

See Vanna White audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Vanna White have in United States?

Vanna White has an estimated audience of 3,675,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Vanna White fans?

56.1% of Vanna White fans are female, 43.9% are male, with an average age of 49.6 years.

Which brands do Vanna White fans like most?

Vanna White fans show strongest brand affinity for Product design (2.37×), Hebe (7.32×), and Pillow (2.27×) over the country average.

Where do Vanna White fans live in United States?

Vanna White fans in United States are most concentrated in California (reach 263,264), Texas (reach 234,425), and Florida (reach 230,444). These three regions account for the largest share of the active audience.

What other brands do Vanna White fans also like?

Beyond Vanna White itself, the audience over-indexes on Hebe (7.32×), Pillow (2.27×), Goop (4.2×), and Grinch (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vanna White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.