Vertu Audience in United States

Vertu logo

Vertu has an estimated audience of 339,184 people in United States. 33.1% are female, 66.9% are male, average age 46.4. Top regions: California, New York, Texas. Top brand affinities: Sacred Heart Catholic Church (Dubuque, Iowa), Fairlife, Stamp collecting, Box lacrosse, Telethon.

The average Vertu fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sacred Heart Catholic Church (Dubuque, Iowa), Fairlife, Stamp collecting, with strongest over-indexing on Sacred Heart Catholic Church (Dubuque, Iowa) (35.16× the country average). Demographically, the Vertu audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Vertu fans

Demographic split for Vertu audience in United States
MetricValue
Female33.1%
Male66.9%
Average age46.4
Estimated audience size339,184

Audience persona

The typical Vertu fan in United States is more male, around 46.4 years old, with strong Indulgence tendencies and a notable affinity for Sacred Heart Catholic Church (Dubuque, Iowa).

Top regions in United States

Top regions ranked by reach for Vertu in United States
RegionReachAffinity
California73,7221.98×
New York49,2212.6×
Texas33,1131.14×
Florida29,9901.31×
Illinois15,8721.4×
Arizona12,6241.82×
New Jersey11,9801.39×
Pennsylvania11,7381.03×
Virginia11,5061.39×
Georgia10,3630.99×
Washington10,3471.52×
Ohio9,1180.87×
Massachusetts8,7961.32×
North Carolina7,9650.78×
Michigan7,6410.86×
Maryland5,5600.95×
Tennessee5,3480.79×
Indiana5,0060.81×
Colorado4,6980.88×
Oregon4,5651.17×
Nevada4,1421.26×
Missouri4,0400.74×
South Carolina3,9390.77×
Louisiana3,6960.85×
Minnesota3,4640.71×
Connecticut3,2500.96×
Wisconsin3,2140.63×
Kentucky2,9310.69×
Oklahoma2,8510.76×
Utah2,7890.92×
Alabama2,7160.57×
Kansas2,1690.81×
Washington, District of Columbia1,7041.67×
Arkansas1,6850.6×
Mississippi1,6040.57×
Iowa1,5840.57×
Hawaii1,4340.98×
Idaho1,1680.69×
New Mexico1,1600.68×
West Virginia1,0840.69×
New Hampshire1,0420.78×
Nebraska9720.57×
Rhode Island9580.89×
Maine8620.71×
Alaska8411.16×
Montana8380.89×
South Dakota7750.99×
Delaware7720.83×
Wyoming6331.26×
North Dakota6040.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vertu audience
BrandAffinityCategory
Sacred Heart Catholic Church (Dubuque, Iowa)35.16×Politics & Society
Fairlife23.54×Food & Beverages
Stamp collecting9.81×Home & Garden
Box lacrosse15.24×Sports
Telethon16.51×Movies & TV
Home equity2.93×Home & Garden
Combat sport2.12×Sports
Elsword20×Games
Lulu 黃路梓茵3.22×Movies & TV
Whataburger1.97×Food & Beverages
Judge Dredd (film)12.66×Movies & TV
Product design1.86×Business & Career
Unique Gifts1.83×Shopping
Trane6.91×Home & Garden
JDSU2.28×Business & Career
Racing1.95×Cars & Mobility
Regional styles of Mexican music1.82×Music & Radio
Governor of Michigan4.58×Politics & Society
Hipster5.89×Politics & Society
Fairy godmother4.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vertu audience
TraitClusterScore
IndulgenceJOY1.7
Luxury OrientationPREMIUM1.46
Family OrientationCONSERVATISM1.44
LGBTQ+ IdentityOPEN1.43
Pet OwnershipJOY1.41
Convenience OrientationPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Vertu
CountryShare
United Kingdom15.5%
United States15.4%
India10.4%

See Vertu audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Vertu have in United States?

Vertu has an estimated audience of 339,184 people in United States, concentrated in California and New York.

What is the gender split and age of Vertu fans?

33.1% of Vertu fans are female, 66.9% are male, with an average age of 46.4 years.

Which brands do Vertu fans like most?

Vertu fans show strongest brand affinity for Sacred Heart Catholic Church (Dubuque, Iowa) (35.16×), Fairlife (23.54×), and Stamp collecting (9.81×) over the country average.

Where do Vertu fans live in United States?

Vertu fans in United States are most concentrated in California (reach 73,722), New York (reach 49,221), and Texas (reach 33,113). These three regions account for the largest share of the active audience.

What other brands do Vertu fans also like?

Beyond Vertu itself, the audience over-indexes on Fairlife (23.54×), Stamp collecting (9.81×), Box lacrosse (15.24×), and Telethon (16.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vertu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.