Vice Principals Audience in United States

Vice Principals has an estimated audience of 1,531,336 people in United States. 63.7% are female, 36.3% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Elizabeth Banks, Indeed.com, Capital One, Inclusion (education), Khan Academy.

The average Vice Principals fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elizabeth Banks, Indeed.com, Capital One, with strongest over-indexing on Elizabeth Banks (74.37× the country average). Demographically, the Vice Principals audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Vice Principals fans

Demographic split for Vice Principals audience in United States
MetricValue
Female63.7%
Male36.3%
Average age41.2
Estimated audience size1,531,336

Audience persona

The typical Vice Principals fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Elizabeth Banks.

Top regions in United States

Top regions ranked by reach for Vice Principals in United States
RegionReachAffinity
Texas166,7051.27×
California140,6590.84×
Florida84,4810.81×
New York60,2630.7×
North Carolina56,8941.23×
Georgia54,6731.16×
Ohio51,6731.1×
Illinois48,6980.95×
Tennessee47,0031.53×
Pennsylvania45,8010.89×
Michigan39,5370.99×
Virginia38,6721.04×
Indiana34,0181.22×
Kentucky32,8991.71×
South Carolina31,9181.39×
Washington30,9261.01×
Missouri30,8571.25×
Oklahoma27,3671.61×
Colorado24,9021.03×
New Jersey24,2540.62×
Louisiana23,8841.21×
Massachusetts22,5410.75×
Maryland21,1820.8×
Arizona21,1080.68×
Oregon19,6361.12×
Alabama19,1510.9×
Arkansas19,1311.52×
Wisconsin18,4490.8×
Minnesota17,2010.78×
Mississippi17,0011.35×
Kansas14,8271.23×
Iowa12,6801.01×
Nevada12,2590.83×
Utah11,9250.87×
Connecticut10,5140.68×
West Virginia9,8671.38×
Idaho8,1691.06×
Nebraska7,6871×
New Mexico7,5590.98×
New Hampshire4,9360.82×
Montana4,7891.13×
Maine4,5800.83×
Hawaii4,1060.62×
Rhode Island3,4610.71×
Washington, District of Columbia3,2950.72×
North Dakota3,1701.01×
Delaware3,1170.74×
South Dakota2,7860.79×
Alaska2,4010.73×
Wyoming2,0940.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vice Principals audience
BrandAffinityCategory
Elizabeth Banks74.37×Movies & TV
Indeed.com15.83×Business & Career
Capital One13.81×Business & Career
Inclusion (education)127.62×Kids & Family
Khan Academy24.09×Business & Career
Google Maps10.97×Internet & Social Media
DuckDuckGo23.32×Internet & Social Media
Google News12.29×News
Circle K12.42×Shopping
Enterprise Rent-A-Car10.62×Cars & Mobility
CarGurus10.1×Cars & Mobility
Sharon Osbourne20×Movies & TV
DeviantArt11.45×Internet & Social Media
AccuWeather9.81×Home & Garden
Diane Keaton9.18×Movies & TV
MailChimp21.86×Internet & Social Media
Bruce Willis10.06×Movies & TV
HubSpot19.82×Internet & Social Media
Isla Fisher20×Movies & TV
Billy Bob Thornton11.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vice Principals audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Community OrientationOPEN1.82
LGBTQ+ IdentityOPEN1.63
TraditionCONSERVATISM1.51
Early Adopter MentalityPOWER1.44
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Vice Principals
CountryShare
United States67.4%
India5.0%
United Kingdom4.7%

See Vice Principals audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Vice Principals have in United States?

Vice Principals has an estimated audience of 1,531,336 people in United States, concentrated in Texas and California.

What is the gender split and age of Vice Principals fans?

63.7% of Vice Principals fans are female, 36.3% are male, with an average age of 41.2 years.

Which brands do Vice Principals fans like most?

Vice Principals fans show strongest brand affinity for Elizabeth Banks (74.37×), Indeed.com (15.83×), and Capital One (13.81×) over the country average.

Where do Vice Principals fans live in United States?

Vice Principals fans in United States are most concentrated in Texas (reach 166,705), California (reach 140,659), and Florida (reach 84,481). These three regions account for the largest share of the active audience.

What other brands do Vice Principals fans also like?

Beyond Vice Principals itself, the audience over-indexes on Indeed.com (15.83×), Capital One (13.81×), Inclusion (education) (127.62×), and Khan Academy (24.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vice Principals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.