Rascasse Audience Intelligence

Vice Principals Audience in United States

A data profile of the people who buy, follow and care about Vice Principals in United States — modelled from more than twelve digital signal sources. Vice Principals has an estimated audience of 1,102,659 people in United States.

#58among Comedy in United States#1674among Movie / TV Show / Series in United States#3942in Movies & TV

The average Vice Principals fan in United States is 41.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Elizabeth Banks, Inclusion (education), Sharon Osbourne, with strongest over-indexing on Elizabeth Banks (111.32× the country average).

Demographically, the Vice Principals audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vice Principals fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vice Principals profile in United States.

Audience size
1.1M
in United States
Gender
63.7%♀
36.3% male
Age
41.2
average years
Country rank
#22149
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vice Principals viewers

63.7% are female, 36.3% are male, average age 41.2.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Vice Principals audience in United States
MetricValue
Female63.7%
Male36.3%
Average age41.2
Estimated audience size1,102,659
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Vice Principals audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Vice Principals audience comes from United States.

Worldwide audience distribution share by country for Vice Principals
CountryShare
United States61.0%
India6.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vice Principals audience in United States is strongest.

Fig. 05

Top regions by affinity

Vice Principals fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.57×
02Oklahoma~30K1.51×
03Arkansas~20K1.47×
04Tennessee~40K1.42×
05West Virginia~10K1.41×
06South Carolina~30K1.31×
07Mississippi~20K1.29×
08Missouri~30K1.20×
09Kansas~10K1.20×
10Louisiana~20K1.19×
11Texas~200K1.17×
12North Carolina~50K1.17×
13Indiana~30K1.15×
14Montana~5K1.14×
15Georgia~50K1.10×
16Ohio~50K1.09×
17Alabama~20K1.09×
18Oregon~20K1.09×
19Idaho~8K1.07×
20New Mexico~8K1.04×
21North Dakota~3K1.04×
22Nebraska~8K1.03×
23Colorado~20K1.01×
24Iowa~10K1.01×
25Wyoming~2K1.01×
26Alaska~3K1.00×
27Virginia~40K0.99×
28Michigan~40K0.97×
29Washington~30K0.95×
30Illinois~50K0.90×
31Maine~5K0.90×
32Arizona~30K0.88×
33Pennsylvania~40K0.87×
34Utah~10K0.87×
35New Hampshire~5K0.86×
36South Dakota~3K0.86×
37Delaware~4K0.85×
38Wisconsin~20K0.83×
39Maryland~20K0.82×
40Nevada~10K0.82×
41California~100K0.81×
42Florida~80K0.80×
43Minnesota~20K0.78×
44Rhode Island~4K0.78×
45Massachusetts~20K0.72×
46Connecticut~10K0.72×
47Washington, District of Columbia~3K0.71×
48Hawaii~5K0.70×
49New York~60K0.67×
50New Jersey~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Vice Principals, United States
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vice Principals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vice Principals audience
#·InterestCategoryAffinity×
01Inclusion (education)Kids & Family126.99×
02Elizabeth BanksMovies & TV111.32×
03Drain cleanerHome & Garden32.32×
04Isla FisherMovies & TV20.00×
05Erin AndrewsSports20.00×
06John Wick 2Movies & TV20.00×
07Miyamoto MusashiPolitics & Society18.58×
08Sharon OsbourneMovies & TV15.85×
09International educationBusiness & Career14.98×
10Josh DuhamelFashion & Accessoires14.40×
11Keri RussellMovies & TV13.36×
12Gwyneth PaltrowMovies & TV9.76×
13Better Call SaulMovies & TV8.99×
14Graphic novelLiterature6.99×
15Rotten TomatoesMovies & TV6.44×
16Chris PrattMovies & TV6.38×
17True DetectiveMovies & TV6.18×
18Anne HathawayMovies & TV4.85×
19Adam SandlerMovies & TV4.16×
20Mobile gameGames2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vice Principals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vice Principals audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
Community OrientationOPEN1.76×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vice Principals audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
DIY MentalityTHRILL0.79×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vice Principals have in United States?

Vice Principals has an estimated audience of 1,102,659 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vice Principals viewers?

63.7% of Vice Principals fans are female, 36.3% are male, with an average age of 41.2 years.

03

Which brands do Vice Principals fans like most?

Vice Principals fans show strongest brand affinity for Elizabeth Banks (111.32×), Inclusion (education) (126.99×), and Sharon Osbourne (15.85×) over the country average.

04

Where do Vice Principals fans live in United States?

Vice Principals fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Vice Principals fans also like?

Beyond Vice Principals itself, the audience over-indexes on Inclusion (education) (126.99×), Sharon Osbourne (15.85×), Isla Fisher (20×), and Keri Russell (13.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vice Principals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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