Villain Audience in United States
Villain has an estimated audience of 2,951,592 people in United States. 46.9% are female, 53.1% are male, average age 30.7. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Winemaking, nbc chicago, ABC 7 Chicago, WESH.
The average Villain fan in United States is 30.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Winemaking, nbc chicago, with strongest over-indexing on Combat sport (1.8× the country average). Demographically, the Villain audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Villain fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 30.7 |
| Estimated audience size | 2,951,592 |
Audience persona
The typical Villain fan in United States is balanced, around 30.7 years old, with strong Extroversion tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 376,897 | 1.16× |
| Texas | 290,781 | 1.15× |
| Florida | 209,261 | 1.05× |
| New York | 165,912 | 1.01× |
| Illinois | 104,917 | 1.07× |
| Pennsylvania | 101,316 | 1.02× |
| Georgia | 97,380 | 1.07× |
| North Carolina | 91,649 | 1.03× |
| Ohio | 91,277 | 1× |
| Michigan | 78,193 | 1.01× |
| Washington | 71,769 | 1.21× |
| New Jersey | 71,567 | 0.95× |
| Virginia | 70,374 | 0.98× |
| Arizona | 65,732 | 1.09× |
| Tennessee | 60,469 | 1.02× |
| Indiana | 54,400 | 1.01× |
| Massachusetts | 52,887 | 0.91× |
| Maryland | 50,611 | 1× |
| Missouri | 49,852 | 1.05× |
| Colorado | 49,521 | 1.06× |
| Kentucky | 47,213 | 1.28× |
| South Carolina | 42,776 | 0.96× |
| Minnesota | 42,173 | 1× |
| Wisconsin | 39,961 | 0.9× |
| Oregon | 39,129 | 1.16× |
| Louisiana | 39,038 | 1.03× |
| Oklahoma | 38,145 | 1.16× |
| Alabama | 36,814 | 0.89× |
| Nevada | 31,024 | 1.09× |
| Utah | 29,700 | 1.12× |
| Connecticut | 27,798 | 0.94× |
| Kansas | 24,561 | 1.06× |
| Arkansas | 24,323 | 1× |
| Mississippi | 23,122 | 0.95× |
| Iowa | 22,318 | 0.92× |
| New Mexico | 15,931 | 1.08× |
| Idaho | 15,289 | 1.03× |
| Nebraska | 14,124 | 0.95× |
| West Virginia | 13,327 | 0.97× |
| Hawaii | 12,413 | 0.98× |
| New Hampshire | 10,173 | 0.87× |
| Maine | 9,867 | 0.93× |
| Rhode Island | 8,160 | 0.87× |
| Montana | 7,725 | 0.94× |
| Delaware | 7,285 | 0.89× |
| Washington, District of Columbia | 7,239 | 0.82× |
| Alaska | 6,034 | 0.96× |
| South Dakota | 5,953 | 0.87× |
| North Dakota | 5,320 | 0.88× |
| Vermont | 4,410 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.8× | Sports |
| Winemaking | 2.43× | Food & Beverages |
| nbc chicago | 2.79× | Movies & TV |
| ABC 7 Chicago | 1.55× | Movies & TV |
| WESH | 1.67× | Movies & TV |
| WFTV | 1.81× | Movies & TV |
| Atkins diet | 1.57× | Health |
| Fox & Friends | 1.52× | Movies & TV |
| Ironmongery | 2.88× | Home & Garden |
| Temple Grandin | 1.99× | Literature |
| WSVN | 1.71× | Movies & TV |
| Enfamil | 1.55× | Kids & Family |
| Temple Grandin | 1.59× | Literature |
| Mike Conley, Jr. | 1.75× | Sports |
| Chili con carne | 1.58× | Food & Beverages |
| Brookside | 2.44× | Movies & TV |
| Pendleton, Oregon | 2.4× | Travel & Leisure |
| ABC TV | 1.66× | Movies & TV |
| Ural Mountains | 1.92× | Travel & Leisure |
| Prozis | 1.91× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.54 |
| Indulgence | JOY | 1.42 |
| Early Adopter Mentality | POWER | 1.34 |
| Risk Appetite | THRILL | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| Brazil | 13.9% |
| Italy | 8.1% |
See Villain audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Villain have in United States?
Villain has an estimated audience of 2,951,592 people in United States, concentrated in California and Texas.
What is the gender split and age of Villain fans?
46.9% of Villain fans are female, 53.1% are male, with an average age of 30.7 years.
Which brands do Villain fans like most?
Villain fans show strongest brand affinity for Combat sport (1.8×), Winemaking (2.43×), and nbc chicago (2.79×) over the country average.
Where do Villain fans live in United States?
Villain fans in United States are most concentrated in California (reach 376,897), Texas (reach 290,781), and Florida (reach 209,261). These three regions account for the largest share of the active audience.
What other brands do Villain fans also like?
Beyond Villain itself, the audience over-indexes on Winemaking (2.43×), nbc chicago (2.79×), ABC 7 Chicago (1.55×), and WESH (1.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Villain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.