Washington Mystics Audience in United States

Washington Mystics has an estimated audience of 508,428 people in United States. 58.2% are female, 41.8% are male, average age 37.9. Top regions: Maryland, Virginia, Florida. Top brand affinities: Autism Awareness, Aaron Rodgers, Diabetes mellitus awareness, Google Maps, Singer-songwriter.

The average Washington Mystics fan in United States is 37.9 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Florida. Top brand affinities include Autism Awareness, Aaron Rodgers, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (12.91× the country average). Demographically, the Washington Mystics audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Washington Mystics fans

Demographic split for Washington Mystics audience in United States
MetricValue
Female58.2%
Male41.8%
Average age37.9
Estimated audience size508,428

Audience persona

The typical Washington Mystics fan in United States is more female, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Washington Mystics in United States
RegionReachAffinity
Maryland37,8354.33×
Virginia32,4532.62×
Florida25,8750.75×
Texas25,7980.59×
California25,7950.46×
New York21,5430.76×
North Carolina17,8871.17×
Illinois15,7740.93×
Iowa15,3933.67×
Pennsylvania14,6460.86×
Indiana13,6321.47×
Georgia13,3620.85×
Ohio11,7250.75×
Washington, District of Columbia10,4556.84×
New Jersey8,8430.68×
Tennessee8,3080.81×
Michigan8,1090.61×
South Carolina7,7971.02×
Louisiana7,4811.14×
Arizona7,0930.68×
Massachusetts6,7860.68×
Connecticut6,6061.3×
Minnesota5,8290.8×
Washington5,5330.54×
Alabama5,4370.77×
Kentucky5,1840.81×
Missouri4,5310.55×
Nevada4,4610.91×
Wisconsin4,3620.57×
Mississippi4,1040.98×
Colorado3,8210.48×
Oregon2,8280.49×
Arkansas2,7560.66×
Oklahoma2,3170.41×
Kansas2,2530.56×
West Virginia2,1120.89×
Delaware1,8061.29×
Nebraska1,4750.58×
Utah1,4670.32×
New Mexico1,2260.48×
Maine1,1860.65×
New Hampshire1,1480.57×
Rhode Island1,0580.65×
Hawaii9790.45×
South Dakota9610.82×
Idaho8880.35×
Montana7500.53×
North Dakota5630.54×
Alaska4620.42×
Vermont4570.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington Mystics audience
BrandAffinityCategory
Autism Awareness12.91×Health
Aaron Rodgers8.62×Sports
Diabetes mellitus awareness8.62×Health
Google Maps4.11×Internet & Social Media
Singer-songwriter4×Music & Radio
Enterprise Rent-A-Car6×Cars & Mobility
Microblogging8.79×Technology & Electronics
Capital One3.89×Business & Career
Hyundai Ioniq42.81×Cars & Mobility
Kia Sportage20×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Indeed.com3.49×Business & Career
Major League Soccer5.68×Sports
Washington Capitals13.37×Sports
Washington Wizards8.51×Sports
Income tax9.21×Business & Career
CarGurus4.1×Cars & Mobility
Washington Nationals9.86×Sports
Honda HR-V15.7×Cars & Mobility
Houston Astros5.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington Mystics audience
TraitClusterScore
Risk AppetiteTHRILL1.37
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.26
Luxury OrientationPREMIUM1.25
Early Adopter MentalityPOWER1.23
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Washington Mystics
CountryShare
United States74.5%
Philippines9.7%
Australia3.9%

See Washington Mystics audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Washington Mystics have in United States?

Washington Mystics has an estimated audience of 508,428 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Washington Mystics fans?

58.2% of Washington Mystics fans are female, 41.8% are male, with an average age of 37.9 years.

Which brands do Washington Mystics fans like most?

Washington Mystics fans show strongest brand affinity for Autism Awareness (12.91×), Aaron Rodgers (8.62×), and Diabetes mellitus awareness (8.62×) over the country average.

Where do Washington Mystics fans live in United States?

Washington Mystics fans in United States are most concentrated in Maryland (reach 37,835), Virginia (reach 32,453), and Florida (reach 25,875). These three regions account for the largest share of the active audience.

What other brands do Washington Mystics fans also like?

Beyond Washington Mystics itself, the audience over-indexes on Aaron Rodgers (8.62×), Diabetes mellitus awareness (8.62×), Google Maps (4.11×), and Singer-songwriter (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Mystics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.