Rascasse Audience Intelligence

Washington Mystics Fan Demographics in United States

Washington Mystics has an estimated audience of 692K people in United States.

#415among Basketball in United States
#460among teams in United States#2922in Sports

The average Washington Mystics fan in United States is 38.5 years old, more female, and lives primarily in Maryland.

Its fans are 5.9 years older than the group average of 32.6.

Women make up 58.2% of the fan base, 18.4 percentage points more than the group average.

Compared with the other 2666 objects in Basketball, Washington Mystics fans stand out for their interest in Hyundai Ioniq, Hyundai Elantra and Washington Capitals.

Interest is seasonal: May, June and August account for 59% of the year's searches, November is the quietest month.

Most fans live in Maryland, Virginia, California.

Top affinities include Hyundai Ioniq, Hyundai Elantra, Washington Capitals, with strongest over-indexing on Hyundai Ioniq (35.49× the country average).

Demographically, the Washington Mystics audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

The typical Washington Mystics fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Ioniq.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
692K
in United States
Gender
58.2%♀
41.8% male
Age
38.5
average years
Country rank
#31299
among all objects in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Washington Mystics fans

58.2% are female, 41.8% are male, average age 38.5.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Washington Mystics audience in United States
MetricValue
Female58.2%
Male41.8%
Average age38.5
Estimated audience size692K
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Washington Mystics audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4421%
45-5422%
55+15%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Washington Mystics audience comes from United States.

Worldwide audience distribution share by country for Washington Mystics
CountryShare
United States82.0%
Philippines8.2%
Australia2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Washington Mystics fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K6.46×
02Maryland~50K4.31×
03Iowa~20K3.55×
04Virginia~50K2.55×
05Indiana~20K1.45×
06Louisiana~10K1.29×
07Mississippi~8K1.28×
08Delaware~3K1.23×
09Connecticut~8K1.11×
10North Carolina~20K1.06×
11South Carolina~10K1.06×
12West Virginia~3K0.93×
13Minnesota~10K0.92×
14Nevada~6K0.90×
15Illinois~20K0.86×
16Georgia~20K0.85×
17South Dakota~2K0.85×
18Ohio~20K0.83×
19Tennessee~10K0.83×
20Pennsylvania~20K0.82×
21Alabama~8K0.81×
22Kentucky~7K0.80×
23Arkansas~5K0.75×
24New York~30K0.73×
25North Dakota~1K0.73×
26Florida~30K0.71×
27Rhode Island~2K0.71×
28Maine~2K0.69×
29New Jersey~10K0.68×
30Vermont<1K0.67×
31Arizona~10K0.66×
32Montana~1K0.65×
33Michigan~10K0.64×
34Alaska<1K0.64×
35Massachusetts~9K0.63×
36Nebraska~3K0.63×
37New Hampshire~2K0.62×
38New Mexico~3K0.61×
39Texas~30K0.60×
40Kansas~4K0.60×
41Missouri~8K0.59×
42Hawaii~2K0.58×
43Wisconsin~7K0.57×
44Washington~9K0.55×
45Oregon~5K0.52×
46Oklahoma~4K0.51×
47California~40K0.50×
48Colorado~6K0.50×
49Idaho~2K0.48×
50Utah~3K0.38×
Fig. 06

Affinity by region

Affinity by region — Washington Mystics, United States
0.38×1.00×6.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Washington Mystics audience vs. the country average
#·InterestCategoryAffinity×
01Hyundai IoniqCars & Mobility35.49×
02Hyundai ElantraCars & Mobility17.60×
03Washington CapitalsSports13.85×
04Hyundai TucsonCars & Mobility10.91×
05Washington NationalsSports9.95×
06Washington WizardsSports9.55×
07Honda PilotCars & Mobility8.65×
08Acura MDXCars & Mobility8.53×
09Major League SoccerSports5.68×
10HyattTravel & Leisure5.64×
11Washington CommandersSports5.63×
12Seattle MarinersSports5.54×
13World SeriesSports5.21×
14Public transportCars & Mobility3.16×
15FedExBusiness & Career2.72×
16Enterprise Rent-A-CarCars & Mobility2.70×
17TMZInternet & Social Media1.87×
18CNNNews1.76×
19Barack ObamaPolitics & Society1.76×
20FIFA World CupSports1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Washington Mystics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Washington Mystics audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.85×
PatriotismCONSERVATISM1.60×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Washington Mystics audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
SustainabilityBALANCE0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Washington Mystics over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/washington-mystics-123928” · Methodology