Rascasse Audience Intelligence

Washington Mystics Audience in United States

A data profile of the people who buy, follow and care about Washington Mystics in United States — modelled from more than twelve digital signal sources. Washington Mystics has an estimated audience of 530,896 people in United States.

#495among Basketball in United States#550among Team in United States#3418in Sports

The average Washington Mystics fan in United States is 37.9 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, Virginia, California.

Top brand affinities include Washington Wizards, Major League Soccer, Hyundai Elantra, with strongest over-indexing on Washington Wizards (9.55× the country average).

Demographically, the Washington Mystics audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington Mystics fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Washington Wizards.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Mystics profile in United States.

Audience size
531K
in United States
Gender
58.2%♀
41.8% male
Age
37.9
average years
Country rank
#35389
Team in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Mystics fans

58.2% are female, 41.8% are male, average age 37.9.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Washington Mystics audience in United States
MetricValue
Female58.2%
Male41.8%
Average age37.9
Estimated audience size530,896
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Washington Mystics audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

75.1%

of the worldwide Washington Mystics audience comes from United States.

Worldwide audience distribution share by country for Washington Mystics
CountryShare
United States75.1%
Philippines9.3%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Mystics audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington Mystics fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.46×
02Maryland~40K4.31×
03Iowa~10K3.55×
04Virginia~30K2.55×
05Indiana~10K1.45×
06Louisiana~8K1.29×
07Mississippi~5K1.28×
08Delaware~2K1.23×
09Connecticut~6K1.11×
10North Carolina~20K1.06×
11South Carolina~8K1.06×
12West Virginia~2K0.93×
13Minnesota~7K0.92×
14Nevada~4K0.90×
15Illinois~10K0.86×
16Georgia~10K0.85×
17South Dakota<1K0.85×
18Ohio~10K0.83×
19Tennessee~8K0.83×
20Pennsylvania~10K0.82×
21Alabama~6K0.81×
22Kentucky~5K0.80×
23Arkansas~3K0.75×
24New York~20K0.73×
25North Dakota<1K0.73×
26Florida~20K0.71×
27Rhode Island~1K0.71×
28Maine~1K0.69×
29New Jersey~9K0.68×
30Vermont<1K0.67×
31Arizona~7K0.66×
32Montana<1K0.65×
33Michigan~9K0.64×
34Alaska<1K0.64×
35Massachusetts~6K0.63×
36Nebraska~2K0.63×
37New Hampshire~1K0.62×
38New Mexico~2K0.61×
39Texas~30K0.60×
40Kansas~2K0.60×
41Missouri~5K0.59×
42Hawaii~1K0.58×
43Wisconsin~4K0.57×
44Washington~6K0.55×
45Oregon~3K0.52×
46Oklahoma~3K0.51×
47California~30K0.50×
48Colorado~4K0.50×
49Idaho~1K0.48×
50Utah~2K0.38×
Fig. 06

Affinity by region

Affinity by region — Washington Mystics, United States
0.38×1.00×6.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Mystics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Mystics audience
#·InterestCategoryAffinity×
01Hyundai IoniqCars & Mobility35.49×
02Hyundai ElantraCars & Mobility17.60×
03Washington CapitalsSports13.85×
04Hyundai TucsonCars & Mobility10.91×
05Washington NationalsSports9.95×
06Washington WizardsSports9.55×
07Honda PilotCars & Mobility8.65×
08Acura MDXCars & Mobility8.53×
09Major League SoccerSports5.68×
10HyattTravel & Leisure5.64×
11Washington CommandersSports5.63×
12Seattle MarinersSports5.54×
13World SeriesSports5.21×
14LidlShopping4.94×
15Aaron RodgersSports3.42×
16Public transportCars & Mobility3.16×
17FedExBusiness & Career2.72×
18Enterprise Rent-A-CarCars & Mobility2.70×
19CNNMovies & TV1.76×
20FIFA World CupSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Mystics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Mystics audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.85×
PatriotismCONSERVATISM1.60×
Career OrientationPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Mystics audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
SustainabilityBALANCE0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Mystics have in United States?

Washington Mystics has an estimated audience of 530,896 people in United States, concentrated in Maryland and Virginia.

02

What is the gender split and age of Washington Mystics fans?

58.2% of Washington Mystics fans are female, 41.8% are male, with an average age of 37.9 years.

03

Which brands do Washington Mystics fans like most?

Washington Mystics fans show strongest brand affinity for Washington Wizards (9.55×), Major League Soccer (5.68×), and Hyundai Elantra (17.6×) over the country average.

04

Where do Washington Mystics fans live in United States?

Washington Mystics fans in United States are most concentrated in Maryland (reach ~40K), Virginia (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Mystics fans also like?

Beyond Washington Mystics itself, the audience over-indexes on Major League Soccer (5.68×), Hyundai Elantra (17.6×), Hyundai Ioniq (35.49×), and Washington Capitals (13.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington Mystics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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