Washington State University Audience in United States

Washington State University logo

Washington State University has an estimated audience of 689,020 people in United States. 49.7% are female, 50.3% are male, average age 34.7. Top regions: Washington, California, Texas. Top brand affinities: Historic site, Keegan Bradley, Kean University, Israel, Nebraska Cornhuskers football.

The average Washington State University fan in United States is 34.7 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Texas. Top brand affinities include Historic site, Keegan Bradley, Kean University, with strongest over-indexing on Historic site (7.14× the country average). Demographically, the Washington State University audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Washington State University fans

Demographic split for Washington State University audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.7
Estimated audience size689,020

Audience persona

The typical Washington State University fan in United States is balanced, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Washington State University in United States
RegionReachAffinity
Washington137,7659.97×
California87,5491.16×
Texas35,1670.59×
Oregon23,5972.99×
Florida18,3650.39×
New York14,3330.37×
Arizona13,8760.99×
Colorado13,0171.2×
Illinois12,7240.55×
Idaho11,8143.42×
Hawaii9,4473.19×
Virginia9,3220.56×
North Carolina9,3190.45×
Pennsylvania9,2600.4×
Georgia8,9690.42×
Ohio8,8090.42×
Nevada7,5141.13×
Michigan7,1900.4×
Utah6,8801.12×
New Jersey6,6780.38×
Maryland6,5520.55×
Massachusetts6,5310.48×
Missouri6,2920.57×
Minnesota6,1120.62×
Tennessee5,9700.43×
Indiana5,6130.45×
Wisconsin4,8870.47×
Oklahoma4,4500.58×
Montana4,3782.29×
Alabama4,1010.43×
South Carolina3,9660.38×
Kansas3,9130.72×
Louisiana3,8370.43×
Iowa3,7820.67×
Alaska3,4322.33×
Kentucky3,1420.36×
Connecticut2,9680.43×
New Mexico2,9020.84×
Arkansas2,8690.51×
Mississippi2,3850.42×
Nebraska2,3050.67×
South Dakota1,8941.19×
Washington, District of Columbia1,5960.77×
West Virginia1,2260.38×
Wyoming1,2021.18×
New Hampshire1,1170.41×
North Dakota1,0890.77×
Maine9620.39×
Rhode Island7800.36×
Delaware6710.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington State University audience
BrandAffinityCategory
Historic site7.14×Arts & Culture
Keegan Bradley8.01×Sports
Kean University25.92×Business & Career
Israel1.85×Travel & Leisure
Nebraska Cornhuskers football3.11×Sports
Goop4.6×Internet & Social Media
Wok5.32×Food & Beverages
Governor of Michigan5.86×Politics & Society
Chili con carne6.09×Food & Beverages
headspace6.85×Health
Keeping up with the Kardashian24.24×Movies & TV
South Asian cuisine5.97×Food & Beverages
Google Home4.3×Technology & Electronics
Graham Greene4.05×Literature
Jesse Plemons2.17×Movies & TV
Cherish (group)6.7×Music & Radio
Vocal harmony2.64×Music & Radio
Hibachi4.18×Food & Beverages
Urban horticulture1.9×Home & Garden
Charlamagne Tha God5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington State University audience
TraitClusterScore
Community OrientationOPEN1.46
SustainabilityBALANCE1.41
IndulgenceJOY1.24
Early Adopter MentalityPOWER1.24
PatriotismCONSERVATISM1.23
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Washington State University
CountryShare
United States74.2%
Australia3.1%
United Kingdom2.3%

See Washington State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Washington State University have in United States?

Washington State University has an estimated audience of 689,020 people in United States, concentrated in Washington and California.

What is the gender split and age of Washington State University fans?

49.7% of Washington State University fans are female, 50.3% are male, with an average age of 34.7 years.

Which brands do Washington State University fans like most?

Washington State University fans show strongest brand affinity for Historic site (7.14×), Keegan Bradley (8.01×), and Kean University (25.92×) over the country average.

Where do Washington State University fans live in United States?

Washington State University fans in United States are most concentrated in Washington (reach 137,765), California (reach 87,549), and Texas (reach 35,167). These three regions account for the largest share of the active audience.

What other brands do Washington State University fans also like?

Beyond Washington State University itself, the audience over-indexes on Keegan Bradley (8.01×), Kean University (25.92×), Israel (1.85×), and Nebraska Cornhuskers football (3.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.