Web television Audience in United States

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Web television has an estimated audience of 2,023,169 people in United States. 73.5% are female, 26.5% are male, average age 27.8. Top regions: New York, Georgia, California. Top brand affinities: Home construction, Combat sport, Minnesota, Bank account, Litter box.

The average Web television fan in United States is 27.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Georgia, California. Top brand affinities include Home construction, Combat sport, Minnesota, with strongest over-indexing on Home construction (3.76× the country average). Demographically, the Web television audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Web television fans

Demographic split for Web television audience in United States
MetricValue
Female73.5%
Male26.5%
Average age27.8
Estimated audience size2,023,169

Audience persona

The typical Web television fan in United States is more female, around 27.8 years old, with strong Pet Ownership tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Web television in United States
RegionReachAffinity
New York267,9442.37×
Georgia165,4242.65×
California161,3920.73×
Texas149,7320.86×
Florida137,4421×
Pennsylvania65,9830.97×
Ohio64,6921.04×
Illinois64,2230.95×
North Carolina59,6890.98×
New Jersey45,8820.89×
Michigan45,2540.86×
Tennessee41,9621.03×
Virginia41,8420.85×
Alabama40,9731.45×
Indiana38,7041.05×
Maryland34,0980.98×
Louisiana32,4631.24×
Massachusetts30,6190.77×
Kentucky30,1601.19×
Missouri29,7120.91×
Arizona28,7600.7×
South Carolina28,5820.94×
Washington28,3950.7×
Wisconsin25,9690.85×
Colorado21,9820.69×
Mississippi21,6591.3×
Oklahoma19,8930.89×
Connecticut18,9320.93×
Arkansas17,5921.06×
Minnesota17,4020.6×
Oregon17,3500.75×
Nevada16,7570.86×
Kansas12,7410.8×
West Virginia11,7501.25×
Iowa10,7510.65×
Utah8,8240.49×
Maine7,3121.01×
Washington, District of Columbia6,5711.08×
Rhode Island6,5031.01×
Nebraska6,1830.61×
Alaska6,1181.41×
New Hampshire5,8930.74×
Idaho5,6610.56×
Hawaii5,4080.62×
Montana5,3330.95×
New Mexico5,3300.53×
South Dakota5,2641.13×
North Dakota5,1251.23×
Delaware5,0960.91×
Wyoming4,9591.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web television audience
BrandAffinityCategory
Home construction3.76×Home & Garden
Combat sport2.55×Sports
Minnesota2.66×Travel & Leisure
Bank account1.91×Business & Career
Litter box1.6×Pets & Animals
Racing1.71×Cars & Mobility
Salman Khan4.86×Movies & TV
Panama2.1×Travel & Leisure
Toros de Tijuana11.78×Sports
Tierra Cali3.07×Travel & Leisure
Spinal muscular atrophy2.95×Health
Penn & Teller2.6×Movies & TV
Lebanese cuisine2.26×Food & Beverages
Mackenzie Foy2.05×Fashion & Accessoires
Biblical inspiration2.3×Politics & Society
Temple Grandin1.91×Literature
Portia de Rossi1.75×Movies & TV
E-box2.92×Health
Redemption (theology)1.98×Politics & Society
Wizards of Waverly Place1.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web television audience
TraitClusterScore
Pet OwnershipJOY1.96
Design AffinityPREMIUM1.58
LGBTQ+ IdentityOPEN1.5
MindfulnessBALANCE1.42
Risk AppetiteTHRILL1.4
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Web television
CountryShare
United States17.8%
Philippines15.0%
Italy9.5%

See Web television audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Web television have in United States?

Web television has an estimated audience of 2,023,169 people in United States, concentrated in New York and Georgia.

What is the gender split and age of Web television fans?

73.5% of Web television fans are female, 26.5% are male, with an average age of 27.8 years.

Which brands do Web television fans like most?

Web television fans show strongest brand affinity for Home construction (3.76×), Combat sport (2.55×), and Minnesota (2.66×) over the country average.

Where do Web television fans live in United States?

Web television fans in United States are most concentrated in New York (reach 267,944), Georgia (reach 165,424), and California (reach 161,392). These three regions account for the largest share of the active audience.

What other brands do Web television fans also like?

Beyond Web television itself, the audience over-indexes on Combat sport (2.55×), Minnesota (2.66×), Bank account (1.91×), and Litter box (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.