West Coast of the United States Audience in United States

West Coast of the United States logo

West Coast of the United States has an estimated audience of 6,343,368 people in United States. 49.0% are female, 51.0% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Minnesota, Bank account, 3D printing, Justice.

The average West Coast of the United States fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Minnesota, Bank account, with strongest over-indexing on Combat sport (1.72× the country average). Demographically, the West Coast of the United States audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of West Coast of the United States fans

Demographic split for West Coast of the United States audience in United States
MetricValue
Female49.0%
Male51.0%
Average age35.2
Estimated audience size6,343,368

Audience persona

The typical West Coast of the United States fan in United States is balanced, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for West Coast of the United States in United States
RegionReachAffinity
California1,290,4471.85×
Texas514,8380.94×
Florida500,3561.17×
New York404,3581.14×
Washington281,5382.21×
Arizona224,5411.73×
Illinois205,9380.97×
Georgia184,2610.94×
New Jersey179,4651.11×
Oregon173,3742.38×
Pennsylvania166,3360.78×
North Carolina163,2500.86×
Virginia146,3080.95×
Ohio141,5630.72×
Michigan134,6460.81×
Nevada126,4702.06×
Massachusetts112,2960.9×
Maryland110,6101.01×
Indiana95,3510.82×
Tennessee86,0520.68×
Alabama83,7570.95×
Missouri82,8170.81×
South Carolina79,2220.83×
Colorado78,8500.79×
Utah74,5941.31×
Minnesota73,7800.81×
Wisconsin62,4540.65×
Connecticut58,0670.91×
Kentucky56,8380.71×
Louisiana55,5760.68×
Oklahoma52,5810.75×
Hawaii50,5781.85×
Kansas39,3410.79×
Arkansas37,9010.73×
Mississippi37,7020.72×
Idaho37,0621.17×
Iowa35,9110.69×
New Mexico30,8980.97×
Alaska26,1561.93×
Nebraska22,4690.71×
West Virginia22,1150.75×
Washington, District of Columbia20,6481.08×
Rhode Island14,9890.74×
New Hampshire14,8470.59×
Montana13,5380.77×
Maine13,0260.57×
Delaware12,8390.73×
North Dakota9,5870.74×
South Dakota9,1430.62×
Vermont8,3330.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Coast of the United States audience
BrandAffinityCategory
Combat sport1.72×Sports
Minnesota1.79×Travel & Leisure
Bank account1.85×Business & Career
3D printing1.51×Technology & Electronics
Justice1.61×Politics & Society
N1 road (South Africa)1.75×Travel & Leisure
Acoustic music1.92×Music & Radio
Panama1.53×Travel & Leisure
Notre Dame Fighting Irish football2.02×Sports
Ellen Burstyn3.12×Movies & TV
Graham Greene1.74×Literature
Nasal cavity2.33×Health
Jack Skellington1.94×Movies & TV
Wizards of Waverly Place1.79×Movies & TV
Naomi Scott1.54×Movies & TV
Thom Browne2.38×Fashion & Accessoires
Julius Caesar (play)1.64×
Overtone2.32×Beauty & Wellness
Chili con carne1.93×Food & Beverages
Commercial mortgage1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Coast of the United States audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Risk AppetiteTHRILL1.49
ExtroversionTHRILL1.34
Luxury OrientationPREMIUM1.32
LGBTQ+ IdentityOPEN1.29
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for West Coast of the United States
CountryShare
United States55.7%
Canada6.2%
Italy4.6%

See West Coast of the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does West Coast of the United States have in United States?

West Coast of the United States has an estimated audience of 6,343,368 people in United States, concentrated in California and Texas.

What is the gender split and age of West Coast of the United States fans?

49.0% of West Coast of the United States fans are female, 51.0% are male, with an average age of 35.2 years.

Which brands do West Coast of the United States fans like most?

West Coast of the United States fans show strongest brand affinity for Combat sport (1.72×), Minnesota (1.79×), and Bank account (1.85×) over the country average.

Where do West Coast of the United States fans live in United States?

West Coast of the United States fans in United States are most concentrated in California (reach 1,290,447), Texas (reach 514,838), and Florida (reach 500,356). These three regions account for the largest share of the active audience.

What other brands do West Coast of the United States fans also like?

Beyond West Coast of the United States itself, the audience over-indexes on Minnesota (1.79×), Bank account (1.85×), 3D printing (1.51×), and Justice (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Coast of the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.