Rascasse Audience Intelligence

West Virginia Mountaineers Fan Demographics in United States

West Virginia Mountaineers has an estimated audience of 448K people in United States.

#619among teams in United States#3925in Sports

The average West Virginia Mountaineers fan in United States is 40.3 years old, more male, and lives primarily in West Virginia.

Interest is seasonal: September, October and November account for 45% of the year's searches, April is the quietest month.

Most fans live in West Virginia, Florida, Pennsylvania.

Top affinities include Cam Newton, Ezekiel Elliott, West Virginia Mountaineers men's basketball, with strongest over-indexing on Cam Newton (52.13× the country average).

Demographically, the West Virginia Mountaineers audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical West Virginia Mountaineers fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Cam Newton.

Category: Sports · Type: Team

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
448K
in United States
Gender
39.9%♀
60.1% male
Age
40.3
average years
Country rank
#40746
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of West Virginia Mountaineers fans

39.9% are female, 60.1% are male, average age 40.3.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for West Virginia Mountaineers audience in United States
MetricValue
Female39.9%
Male60.1%
Average age40.3
Estimated audience size448K
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the West Virginia Mountaineers audience in United States
Age bracketShare%
16-2425%
25-3416%
35-4414%
45-5419%
55+26%
Fig. 04

Worldwide distribution

88.6%

of the worldwide West Virginia Mountaineers audience comes from United States.

Worldwide audience distribution share by country for West Virginia Mountaineers
CountryShare
United States88.6%
Canada2.9%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

West Virginia Mountaineers fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~70K27.60×
02Ohio~20K1.18×
03Pennsylvania~20K1.14×
04Virginia~10K0.97×
05North Dakota~1K0.97×
06Maryland~8K0.95×
07Alaska<1K0.94×
08South Dakota~1K0.93×
09Vermont<1K0.93×
10Washington, District of Columbia<1K0.91×
11Montana~1K0.90×
12Delaware~1K0.89×
13New Hampshire~2K0.88×
14Rhode Island~1K0.88×
15Hawaii~2K0.87×
16Maine~2K0.86×
17New Mexico~2K0.85×
18Nebraska~2K0.85×
19Idaho~2K0.85×
20South Carolina~6K0.84×
21Mississippi~3K0.82×
22Kentucky~5K0.80×
23Utah~3K0.79×
24Arkansas~3K0.79×
25Iowa~3K0.77×
26Kansas~3K0.77×
27Florida~20K0.75×
28Oklahoma~4K0.74×
29Alabama~5K0.73×
30Nevada~3K0.73×
31North Carolina~10K0.72×
32Louisiana~4K0.72×
33Oregon~4K0.72×
34Connecticut~3K0.72×
35Minnesota~5K0.69×
36Tennessee~7K0.68×
37Wisconsin~5K0.68×
38Missouri~5K0.65×
39Indiana~6K0.64×
40Colorado~5K0.63×
41Arizona~6K0.61×
42Washington~6K0.59×
43Massachusetts~6K0.59×
44Georgia~8K0.56×
45Michigan~8K0.56×
46New Jersey~7K0.56×
47Illinois~9K0.50×
48New York~10K0.43×
49Texas~10K0.40×
50California~20K0.33×
Fig. 06

Affinity by region

Affinity by region — West Virginia Mountaineers, United States
0.33×1.00×27.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the West Virginia Mountaineers audience vs. the country average
#·InterestCategoryAffinity×
01Cam NewtonSports52.13×
02Ezekiel ElliottSports39.99×
03West Virginia Mountaineers men's basketballSports32.51×
04Antonio BrownSports20.00×
05Mobile gamblingGames20.00×
06LSU Tigers footballSports12.63×
07Ohio State Buckeyes footballSports11.81×
08Alabama Crimson Tide footballSports10.83×
09Michigan Wolverines footballSports8.17×
10QVCShopping7.32×
11Fox SportsSports7.06×
12Weather forecastingHome & Garden5.85×
13Pittsburgh PiratesSports5.51×
14FedExBusiness & Career4.10×
15SwimmingSports3.66×
16Mortgage loansBusiness & Career2.87×
17GolfSports2.75×
18PinterestInternet & Social Media2.35×
19McDonald'sFood & Beverages2.09×
20Donald TrumpPolitics & Society1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the West Virginia Mountaineers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the West Virginia Mountaineers audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Convenience OrientationPREMIUM2.11×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the West Virginia Mountaineers audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in West Virginia Mountaineers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/west-virginia-mountaineers-125444” · Methodology