West Virginia Mountaineers Audience in United States

West Virginia Mountaineers logo

West Virginia Mountaineers has an estimated audience of 442,068 people in United States. 39.9% are female, 60.1% are male, average age 39.5. Top regions: West Virginia, Florida, Pennsylvania. Top brand affinities: Noodle (Gorillaz), Kikar HaShabbat, Governor of Michigan, Goop, headspace.

The average West Virginia Mountaineers fan in United States is 39.5 years old, more male, and lives primarily in West Virginia. The audience is concentrated in West Virginia, Florida, Pennsylvania. Top brand affinities include Noodle (Gorillaz), Kikar HaShabbat, Governor of Michigan, with strongest over-indexing on Noodle (Gorillaz) (12.3× the country average). Demographically, the West Virginia Mountaineers audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of West Virginia Mountaineers fans

Demographic split for West Virginia Mountaineers audience in United States
MetricValue
Female39.9%
Male60.1%
Average age39.5
Estimated audience size442,068

Audience persona

The typical West Virginia Mountaineers fan in United States is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Noodle (Gorillaz).

Top regions in United States

Top regions ranked by reach for West Virginia Mountaineers in United States
RegionReachAffinity
West Virginia62,33430.28×
Florida18,6660.62×
Pennsylvania17,6441.19×
Ohio15,4181.13×
Virginia10,7321×
Texas9,5570.25×
North Carolina8,9100.67×
New York7,5310.3×
Maryland7,1280.94×
California7,1270.15×
South Carolina5,0660.76×
Georgia4,8800.36×
Tennessee4,3690.49×
Illinois4,2040.29×
New Jersey3,8390.34×
Kentucky3,8340.69×
Michigan3,3610.29×
Indiana3,1620.39×
Massachusetts2,2500.26×
Colorado2,1900.31×
Missouri2,1560.3×
Arizona2,0510.23×
Louisiana1,9560.34×
Washington1,9150.22×
Iowa1,8680.51×
Oklahoma1,8010.37×
Alabama1,6800.27×
Kansas1,5810.45×
Connecticut1,4070.32×
Wisconsin1,3310.2×
Nevada1,2850.3×
Mississippi1,2690.35×
Arkansas1,1270.31×
Washington, District of Columbia1,0780.81×
Utah1,0140.26×
Oregon9930.2×
Minnesota9520.15×
Nebraska6760.31×
Delaware5720.47×
Rhode Island5280.38×
Idaho4840.22×
Maine4440.28×
Montana4250.35×
Alaska4180.44×
Hawaii4000.21×
New Mexico3920.18×
South Dakota3600.35×
North Dakota3500.39×
New Hampshire3450.2×
Wyoming3390.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Virginia Mountaineers audience
BrandAffinityCategory
Noodle (Gorillaz)12.3×Music & Radio
Kikar HaShabbat23.27×News
Governor of Michigan7.72×Politics & Society
Goop5.54×Internet & Social Media
headspace9.59×Health
Wok6.09×Food & Beverages
Certified diabetes educator12.32×Business & Career
Sinaloa3.32×Travel & Leisure
Nebraska2.37×Travel & Leisure
edureka31.76×Business & Career
Cherish (group)8.78×Music & Radio
Israel1.66×Travel & Leisure
Mount Hermon20×Travel & Leisure
Fairy godmother5.21×Literature
Grace Slick6.11×Music & Radio
Pro-Ject2.57×Music & Radio
TV Fanatic6.32×Movies & TV
Monogram2.27×Home & Garden
Hipster5.64×Politics & Society
Chandrakasem Rajabhat University13.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Virginia Mountaineers audience
TraitClusterScore
Community OrientationOPEN1.35
DIY MentalityTHRILL1.18
PatriotismCONSERVATISM1.14
Convenience OrientationPREMIUM1.1
Sports ActivityPOWER1.07
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for West Virginia Mountaineers
CountryShare
United States90.7%
Canada3.0%
Germany1.7%

See West Virginia Mountaineers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does West Virginia Mountaineers have in United States?

West Virginia Mountaineers has an estimated audience of 442,068 people in United States, concentrated in West Virginia and Florida.

What is the gender split and age of West Virginia Mountaineers fans?

39.9% of West Virginia Mountaineers fans are female, 60.1% are male, with an average age of 39.5 years.

Which brands do West Virginia Mountaineers fans like most?

West Virginia Mountaineers fans show strongest brand affinity for Noodle (Gorillaz) (12.3×), Kikar HaShabbat (23.27×), and Governor of Michigan (7.72×) over the country average.

Where do West Virginia Mountaineers fans live in United States?

West Virginia Mountaineers fans in United States are most concentrated in West Virginia (reach 62,334), Florida (reach 18,666), and Pennsylvania (reach 17,644). These three regions account for the largest share of the active audience.

What other brands do West Virginia Mountaineers fans also like?

Beyond West Virginia Mountaineers itself, the audience over-indexes on Kikar HaShabbat (23.27×), Governor of Michigan (7.72×), Goop (5.54×), and headspace (9.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Virginia Mountaineers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.