Western Kentucky University Audience in United States

Western Kentucky University logo

Western Kentucky University has an estimated audience of 398,965 people in United States. 57.0% are female, 43.0% are male, average age 39.6. Top regions: Kentucky, Tennessee, Illinois. Top brand affinities: Home equity, Tezz, Product design, Hebe, Nationality.

The average Western Kentucky University fan in United States is 39.6 years old, more female, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Tennessee, Illinois. Top brand affinities include Home equity, Tezz, Product design, with strongest over-indexing on Home equity (4.91× the country average). Demographically, the Western Kentucky University audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Western Kentucky University fans

Demographic split for Western Kentucky University audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.6
Estimated audience size398,965

Audience persona

The typical Western Kentucky University fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Western Kentucky University in United States
RegionReachAffinity
Kentucky105,89421.17×
Tennessee43,0465.38×
Illinois18,8161.42×
Indiana16,6342.28×
Texas12,5140.36×
Florida11,7750.44×
Ohio11,3050.92×
California8,6890.2×
Georgia8,3340.68×
Alabama7,2051.29×
Missouri6,4751.01×
North Carolina6,2590.52×
New York5,8920.26×
Virginia5,6150.58×
Michigan5,0590.48×
Pennsylvania4,7440.35×
Mississippi3,3801.03×
South Carolina3,3250.55×
Massachusetts2,8770.37×
Louisiana2,7000.52×
Wisconsin2,6780.45×
Arizona2,6090.32×
Colorado2,5940.41×
Maryland2,5200.37×
New Jersey2,4470.24×
Minnesota2,1780.38×
Washington2,1130.26×
Arkansas2,1000.64×
Oklahoma1,8580.42×
Kansas1,7340.55×
Iowa1,7000.52×
West Virginia1,4080.76×
Oregon1,1510.25×
Nevada1,0870.28×
Connecticut1,0640.27×
Utah9690.27×
Nebraska7670.38×
New Mexico6050.3×
Washington, District of Columbia5840.49×
Idaho5590.28×
New Hampshire4680.3×
Hawaii4250.25×
Maine4030.28×
Montana3540.32×
South Dakota3390.37×
Delaware3170.29×
Rhode Island3140.25×
North Dakota2790.34×
Alaska2710.32×
Wyoming2200.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Kentucky University audience
BrandAffinityCategory
Home equity4.91×Home & Garden
Tezz11.8×Movies & TV
Product design2.27×Business & Career
Hebe7.46×Home & Garden
Nationality2.32×Politics & Society
Corona (band)6.17×Music & Radio
Pro-Ject3.95×Music & Radio
Nebraska Cornhuskers football3.47×Sports
Historic site3.81×Arts & Culture
Urban Outfitters1.56×Shopping
Ice pick13.22×Sports
Pillow1.59×Home & Garden
Sierra Hull11.88×Music & Radio
Unique Gifts1.6×Shopping
UK garage3.65×Music & Radio
Buying and Selling Real Estate5.2×Home & Garden
John Havlicek10.05×Sports
Emperor Entertainment Group7.59×Business & Career
JDSU1.83×Business & Career
Charlamagne Tha God5.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Kentucky University audience
TraitClusterScore
Luxury OrientationPREMIUM3.23
Risk AppetiteTHRILL1.64
PatriotismCONSERVATISM1.3
DIY MentalityTHRILL1.26
Career OrientationPOWER1.19
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Western Kentucky University
CountryShare
United States71.2%
United Kingdom3.8%
India3.2%

See Western Kentucky University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Western Kentucky University have in United States?

Western Kentucky University has an estimated audience of 398,965 people in United States, concentrated in Kentucky and Tennessee.

What is the gender split and age of Western Kentucky University fans?

57.0% of Western Kentucky University fans are female, 43.0% are male, with an average age of 39.6 years.

Which brands do Western Kentucky University fans like most?

Western Kentucky University fans show strongest brand affinity for Home equity (4.91×), Tezz (11.8×), and Product design (2.27×) over the country average.

Where do Western Kentucky University fans live in United States?

Western Kentucky University fans in United States are most concentrated in Kentucky (reach 105,894), Tennessee (reach 43,046), and Illinois (reach 18,816). These three regions account for the largest share of the active audience.

What other brands do Western Kentucky University fans also like?

Beyond Western Kentucky University itself, the audience over-indexes on Tezz (11.8×), Product design (2.27×), Hebe (7.46×), and Nationality (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Kentucky University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.