Where the Wild Things Are Audience in United States

Where the Wild Things Are logo

Where the Wild Things Are has an estimated audience of 1,386,894 people in United States. 62.7% are female, 37.3% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, Assassin's Creed II, Arnold Palmer, Mortgage insurance.

The average Where the Wild Things Are fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, Assassin's Creed II, with strongest over-indexing on Dog breed (2.15× the country average). Demographically, the Where the Wild Things Are audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Where the Wild Things Are fans

Demographic split for Where the Wild Things Are audience in United States
MetricValue
Female62.7%
Male37.3%
Average age33.4
Estimated audience size1,386,894

Audience persona

The typical Where the Wild Things Are fan in United States is more female, around 33.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Where the Wild Things Are in United States
RegionReachAffinity
California197,4031.29×
Texas133,7781.12×
Florida76,8530.82×
New York75,4360.97×
Pennsylvania46,2070.99×
Illinois44,2180.96×
Colorado40,1581.84×
North Carolina40,0160.96×
Ohio39,6900.93×
Georgia39,5880.93×
Michigan33,3100.92×
Arizona33,2021.17×
Washington31,2941.12×
Virginia30,1990.89×
New Jersey28,6700.81×
Tennessee27,4260.99×
Massachusetts26,2240.96×
Indiana23,8390.94×
Missouri22,0500.99×
Maryland20,0010.84×
Minnesota19,4010.98×
Oregon19,3051.21×
South Carolina19,0400.91×
Wisconsin18,6910.9×
Alabama17,4510.9×
Kentucky17,0430.98×
Oklahoma16,3331.06×
Louisiana15,7990.88×
Utah14,9861.21×
Nevada13,9251.04×
Connecticut13,3950.96×
Iowa11,1080.97×
Arkansas10,9920.96×
Kansas10,5320.96×
Mississippi9,0880.8×
New Mexico8,3111.2×
Idaho7,4591.07×
Hawaii7,4321.25×
West Virginia6,4170.99×
Nebraska6,3060.91×
New Hampshire5,3490.98×
Maine5,1441.04×
Montana4,1031.07×
Rhode Island4,0740.92×
Washington, District of Columbia3,3570.81×
Alaska3,1401.06×
Delaware2,8840.75×
South Dakota2,6290.82×
Vermont2,6281.08×
North Dakota2,4730.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Where the Wild Things Are audience
BrandAffinityCategory
Dog breed2.15×Pets & Animals
Home construction1.86×Home & Garden
Assassin's Creed II7×Games
Arnold Palmer5.15×Sports
Mortgage insurance3.44×Business & Career
3D printing1.85×Technology & Electronics
ARCO1.72×Cars & Mobility
Panama2.03×Travel & Leisure
Elk Hunting7.85×Sports
David Yurman1.57×Fashion & Accessoires
Temple Grandin3.81×Literature
Casely2.98×Shopping
Winemaking2.07×Food & Beverages
Building envelope4.26×Home & Garden
Assassin's Creed: Brotherhood4.38×Games
Magazine (band)2.19×Music & Radio
Information technology consulting2.25×Technology & Electronics
Mike Conley, Jr.2.74×Sports
Voltron: Legendary Defender4.78×Movies & TV
Commercial mortgage1.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Where the Wild Things Are audience
TraitClusterScore
ExtroversionTHRILL1.77
Convenience OrientationPREMIUM1.33
MindfulnessBALANCE1.32
SustainabilityBALANCE1.26
Pet OwnershipJOY1.25
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Where the Wild Things Are
CountryShare
United States53.5%
United Kingdom12.3%
Canada7.2%

See Where the Wild Things Are audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Where the Wild Things Are have in United States?

Where the Wild Things Are has an estimated audience of 1,386,894 people in United States, concentrated in California and Texas.

What is the gender split and age of Where the Wild Things Are fans?

62.7% of Where the Wild Things Are fans are female, 37.3% are male, with an average age of 33.4 years.

Which brands do Where the Wild Things Are fans like most?

Where the Wild Things Are fans show strongest brand affinity for Dog breed (2.15×), Home construction (1.86×), and Assassin's Creed II (7×) over the country average.

Where do Where the Wild Things Are fans live in United States?

Where the Wild Things Are fans in United States are most concentrated in California (reach 197,403), Texas (reach 133,778), and Florida (reach 76,853). These three regions account for the largest share of the active audience.

What other brands do Where the Wild Things Are fans also like?

Beyond Where the Wild Things Are itself, the audience over-indexes on Home construction (1.86×), Assassin's Creed II (7×), Arnold Palmer (5.15×), and Mortgage insurance (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Where the Wild Things Are. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.