Building envelope Audience in United States

Building envelope logo

Building envelope has an estimated audience of 804,192 people in United States. 41.1% are female, 58.9% are male, average age 46.3. Top regions: California, New York, Texas. Top brand affinities: Halsey, Oregon, Eagan, Minnesota, Hebe, Product design, Governor of Michigan.

The average Building envelope fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Halsey, Oregon, Eagan, Minnesota, Hebe, with strongest over-indexing on Halsey, Oregon (14.45× the country average). Demographically, the Building envelope audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building envelope fans

Demographic split for Building envelope audience in United States
MetricValue
Female41.1%
Male58.9%
Average age46.3
Estimated audience size804,192

Audience persona

The typical Building envelope fan in United States is more male, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Building envelope in United States
RegionReachAffinity
California83,4730.94×
New York69,8181.55×
Texas61,3090.89×
Florida50,3940.93×
Massachusetts27,8091.76×
Pennsylvania25,2890.93×
Washington25,0451.55×
Illinois24,8140.93×
Georgia23,2630.94×
Virginia19,8001.01×
North Carolina19,3390.8×
Ohio17,8260.72×
New Jersey17,4280.85×
Colorado16,9411.34×
Michigan15,7060.75×
Maryland14,3111.03×
Arizona13,6770.83×
Wisconsin12,5791.04×
Tennessee12,3510.77×
Oregon12,2941.33×
Minnesota11,4200.99×
Indiana11,0630.75×
Missouri10,9280.84×
South Carolina7,9480.66×
Connecticut7,5240.93×
Louisiana6,9640.67×
Utah6,5800.91×
Alabama5,5220.49×
Washington, District of Columbia5,0512.09×
Iowa4,6200.7×
Kansas4,2030.66×
Oklahoma4,0320.45×
Arkansas3,8660.58×
Kentucky3,7200.37×
Nevada3,6400.47×
Mississippi3,4810.53×
Hawaii3,3800.98×
New Hampshire3,3541.06×
Idaho3,3170.82×
Nebraska3,2850.81×
Maine3,2371.12×
Montana2,9171.31×
West Virginia2,8740.77×
Alaska2,8681.67×
Rhode Island2,8581.12×
Delaware2,7301.23×
New Mexico2,6910.67×
South Dakota2,4681.33×
Vermont2,4361.73×
North Dakota2,4031.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building envelope audience
BrandAffinityCategory
Halsey, Oregon14.45×Travel & Leisure
Eagan, Minnesota20×Shopping
Hebe7.12×Home & Garden
Product design2.05×Business & Career
Governor of Michigan6.91×Politics & Society
Fairy godmother6.73×Literature
Israel1.77×Travel & Leisure
Edam, Netherlands57.07×Travel & Leisure
Urban Outfitters1.52×Shopping
Vocal harmony3.64×Music & Radio
Historic site3.34×Arts & Culture
Hipster7.33×Politics & Society
Goop3.84×Internet & Social Media
Grinch2.69×Movies & TV
Wok4.18×Food & Beverages
Hibachi4.87×Food & Beverages
Kendra Scott1.82×Fashion & Accessoires
Cherish (group)6.67×Music & Radio
Pro-Ject2.5×Music & Radio
Jesse Plemons2.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building envelope audience
TraitClusterScore
Need for SecurityCONSERVATISM1.8
DIY MentalityTHRILL1.68
Quality AwarenessPREMIUM1.59
Risk AppetiteTHRILL1.55
PatriotismCONSERVATISM1.52
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Building envelope
CountryShare
Japan31.7%
United States29.0%
United Kingdom10.5%

See Building envelope audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building envelope have in United States?

Building envelope has an estimated audience of 804,192 people in United States, concentrated in California and New York.

What is the gender split and age of Building envelope fans?

41.1% of Building envelope fans are female, 58.9% are male, with an average age of 46.3 years.

Which brands do Building envelope fans like most?

Building envelope fans show strongest brand affinity for Halsey, Oregon (14.45×), Eagan, Minnesota (20×), and Hebe (7.12×) over the country average.

Where do Building envelope fans live in United States?

Building envelope fans in United States are most concentrated in California (reach 83,473), New York (reach 69,818), and Texas (reach 61,309). These three regions account for the largest share of the active audience.

What other brands do Building envelope fans also like?

Beyond Building envelope itself, the audience over-indexes on Eagan, Minnesota (20×), Hebe (7.12×), Product design (2.05×), and Governor of Michigan (6.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building envelope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.