While You Were Sleeping (film) Audience in United States

While You Were Sleeping (film) logo

While You Were Sleeping (film) has an estimated audience of 848,275 people in United States. 67.7% are female, 32.3% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Home equity, Combat sport, Hardik Pandya, Dog breed, Powell's Books.

The average While You Were Sleeping (film) fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Combat sport, Hardik Pandya, with strongest over-indexing on Home equity (12.09× the country average). Demographically, the While You Were Sleeping (film) audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of While You Were Sleeping (film) fans

Demographic split for While You Were Sleeping (film) audience in United States
MetricValue
Female67.7%
Male32.3%
Average age43.3
Estimated audience size848,275

Audience persona

The typical While You Were Sleeping (film) fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for While You Were Sleeping (film) in United States
RegionReachAffinity
California117,4891.26×
Texas76,3951.05×
New York48,2581.02×
Florida47,0290.82×
Illinois36,2971.28×
Pennsylvania24,4930.86×
Georgia24,4090.93×
North Carolina23,8310.93×
Ohio23,2180.89×
Washington21,8311.28×
Virginia21,1671.02×
Michigan20,8020.94×
Utah19,9642.63×
New Jersey19,5320.91×
Arizona18,4511.07×
Tennessee17,0481×
Massachusetts16,0230.96×
Indiana14,7090.95×
Missouri14,2451.04×
Colorado13,6191.02×
Minnesota12,9031.06×
Maryland12,6050.86×
Wisconsin12,0910.95×
Oregon12,0181.24×
South Carolina10,8080.85×
Oklahoma10,1961.08×
Alabama9,9850.84×
Kentucky9,9200.93×
Louisiana8,1830.75×
Idaho7,5641.78×
Nevada7,5180.92×
Arkansas7,1601.02×
Connecticut6,9960.82×
Kansas6,9531.04×
Hawaii6,7381.85×
Iowa6,4160.92×
Mississippi4,7720.68×
Nebraska3,9650.93×
New Mexico3,5740.84×
New Hampshire2,6910.81×
West Virginia2,6530.67×
Maine2,3980.79×
Washington, District of Columbia2,3780.93×
Montana2,2820.97×
Rhode Island2,1350.79×
Alaska1,7350.96×
Delaware1,6400.7×
South Dakota1,5100.77×
North Dakota1,2940.74×
Vermont1,2350.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for While You Were Sleeping (film) audience
BrandAffinityCategory
Home equity12.09×Home & Garden
Combat sport3.45×Sports
Hardik Pandya26.54×Sports
Dog breed1.84×Pets & Animals
Powell's Books18.47×Shopping
Kaytee34.91×Pets & Animals
WKRN-TV8.22×Movies & TV
Elsword20×Games
JDSU3.37×Business & Career
Nebraska Cornhuskers football3.57×Sports
Non-celiac gluten sensitivity10.53×Health
Hooked on Phonics9.69×Kids & Family
Stamp collecting4.11×Home & Garden
Johns Hopkins School of Nursing10.48×Business & Career
Mortgage insurance3.23×Business & Career
3D printing1.82×Technology & Electronics
Jingoism1.55×Politics & Society
Ilya Kovalchuk26.5×Sports
College of the Holy Cross10.18×Business & Career
St. Ives9.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by While You Were Sleeping (film) audience
TraitClusterScore
Design AffinityPREMIUM1.57
CreativityOPEN1.37
TravellingTHRILL1.29
Family OrientationCONSERVATISM1.28
DIY MentalityTHRILL1.25
Price SensitivityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for While You Were Sleeping (film)
CountryShare
United States24.6%
India4.5%
United Kingdom4.2%

See While You Were Sleeping (film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does While You Were Sleeping (film) have in United States?

While You Were Sleeping (film) has an estimated audience of 848,275 people in United States, concentrated in California and Texas.

What is the gender split and age of While You Were Sleeping (film) fans?

67.7% of While You Were Sleeping (film) fans are female, 32.3% are male, with an average age of 43.3 years.

Which brands do While You Were Sleeping (film) fans like most?

While You Were Sleeping (film) fans show strongest brand affinity for Home equity (12.09×), Combat sport (3.45×), and Hardik Pandya (26.54×) over the country average.

Where do While You Were Sleeping (film) fans live in United States?

While You Were Sleeping (film) fans in United States are most concentrated in California (reach 117,489), Texas (reach 76,395), and New York (reach 48,258). These three regions account for the largest share of the active audience.

What other brands do While You Were Sleeping (film) fans also like?

Beyond While You Were Sleeping (film) itself, the audience over-indexes on Combat sport (3.45×), Hardik Pandya (26.54×), Dog breed (1.84×), and Powell's Books (18.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for While You Were Sleeping (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.