Whitney Audience in United States

Whitney logo

Whitney has an estimated audience of 652,868 people in United States. 52.2% are female, 47.8% are male, average age 41.7. Top regions: New York, Florida, Texas. Top brand affinities: Israel, Kendra Scott, UK garage, Jesse Plemons, Non-celiac gluten sensitivity.

The average Whitney fan in United States is 41.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Israel, Kendra Scott, UK garage, with strongest over-indexing on Israel (2.13× the country average). Demographically, the Whitney audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Whitney fans

Demographic split for Whitney audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.7
Estimated audience size652,868

Audience persona

The typical Whitney fan in United States is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Whitney in United States
RegionReachAffinity
New York254,3063.49×
Florida172,2991.95×
Texas162,0191.44×
California125,1150.87×
Massachusetts76,1402.96×
Louisiana51,0093.03×
Nevada50,6794.01×
Illinois38,3400.88×
Michigan36,6421.07×
New Jersey35,9051.08×
Georgia29,4840.73×
Pennsylvania27,6790.63×
North Carolina26,6450.68×
Ohio25,6650.64×
Washington22,3940.85×
Virginia20,8320.65×
Tennessee17,8110.68×
Maine17,8103.81×
Connecticut15,8981.21×
Kentucky14,8180.91×
Maryland14,5750.65×
South Carolina14,4400.74×
Arizona14,1690.53×
Indiana13,8570.58×
Alabama13,3540.73×
Missouri13,1550.63×
Minnesota12,8220.69×
Colorado11,5370.56×
Wisconsin10,5610.54×
Oregon8,8840.59×
Oklahoma8,6190.59×
Mississippi8,3660.78×
Utah7,8500.67×
Arkansas6,7960.63×
Iowa6,0280.56×
Kansas5,8940.57×
Idaho4,6170.71×
Nebraska4,3260.66×
Washington, District of Columbia4,0271.03×
New Hampshire3,1440.61×
New Mexico3,0360.46×
West Virginia2,8940.48×
Rhode Island2,5640.62×
Hawaii2,4950.44×
Delaware2,4840.69×
Vermont2,0850.91×
Montana1,7170.47×
Alaska1,0500.38×
North Dakota1,0450.39×
Wyoming1,0380.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitney audience
BrandAffinityCategory
Israel2.13×Travel & Leisure
Kendra Scott1.57×Fashion & Accessoires
UK garage2.72×Music & Radio
Jesse Plemons1.66×Movies & TV
Non-celiac gluten sensitivity5.31×Health
Nebraska Cornhuskers football1.6×Sports
Jeep Wagoneer2.36×Cars & Mobility
Cam Ward1.57×Sports
Jeep Grand Cherokee (WJ)2.43×Cars & Mobility
Home staging1.71×Home & Garden
Kento Yamazaki3.46×Movies & TV
Glossier1.59×Beauty & Wellness
Charlamagne Tha God2.78×Movies & TV
Meals on Wheels1.58×Food & Beverages
The Nice Guys2.21×Movies & TV
Keeper (password manager)1.7×Technology & Electronics
Nipsey Hussle1.55×Music & Radio
Kodiak, Alaska2.22×Travel & Leisure
Primos Hunting5.2×Sports
Jezebel (film)1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitney audience
TraitClusterScore
ExtroversionTHRILL1.12
Design AffinityPREMIUM1.08
Sports ActivityPOWER1.03
Luxury OrientationPREMIUM1
LGBTQ+ IdentityOPEN0.99
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Whitney
CountryShare
Japan54.3%
United States23.7%
Brazil4.4%

See Whitney audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Whitney have in United States?

Whitney has an estimated audience of 652,868 people in United States, concentrated in New York and Florida.

What is the gender split and age of Whitney fans?

52.2% of Whitney fans are female, 47.8% are male, with an average age of 41.7 years.

Which brands do Whitney fans like most?

Whitney fans show strongest brand affinity for Israel (2.13×), Kendra Scott (1.57×), and UK garage (2.72×) over the country average.

Where do Whitney fans live in United States?

Whitney fans in United States are most concentrated in New York (reach 254,306), Florida (reach 172,299), and Texas (reach 162,019). These three regions account for the largest share of the active audience.

What other brands do Whitney fans also like?

Beyond Whitney itself, the audience over-indexes on Kendra Scott (1.57×), UK garage (2.72×), Jesse Plemons (1.66×), and Non-celiac gluten sensitivity (5.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.