Wonky (music) Audience in United States

Wonky (music) logo

Wonky (music) has an estimated audience of 5,413,969 people in United States. 45.4% are female, 54.6% are male, average age 30.4. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Grinch, Historic site, Staycation, Electrolyte.

The average Wonky (music) fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Grinch, Historic site, with strongest over-indexing on Combat sport (1.71× the country average). Demographically, the Wonky (music) audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Wonky (music) fans

Demographic split for Wonky (music) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age30.4
Estimated audience size5,413,969

Audience persona

The typical Wonky (music) fan in United States is balanced, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Wonky (music) in United States
RegionReachAffinity
California765,2941.29×
Texas451,4350.97×
New York392,7811.3×
Florida349,3590.95×
Illinois216,4481.2×
Pennsylvania205,0001.12×
Virginia179,4931.36×
Ohio169,7441.02×
North Carolina167,5881.03×
Massachusetts164,2391.54×
New Jersey158,7311.15×
Georgia155,7390.93×
Washington150,6291.39×
Tennessee137,0221.26×
Michigan133,4890.94×
Maryland115,3861.24×
Arizona107,7810.98×
Colorado93,9241.1×
Indiana87,9290.89×
Missouri83,0380.95×
Minnesota82,0741.06×
Wisconsin81,8331×
Oregon71,0531.14×
South Carolina67,7960.83×
Connecticut65,2271.2×
Kentucky56,8860.84×
Alabama53,6390.71×
Louisiana53,0340.76×
Oklahoma48,8330.81×
Nevada47,3500.9×
Utah40,8900.84×
Iowa35,7060.8×
Kansas34,9870.82×
Mississippi34,4120.77×
Arkansas34,1380.77×
Washington, District of Columbia30,4481.87×
Hawaii24,6431.06×
Nebraska24,4500.9×
New Hampshire23,0181.08×
Maine22,2131.15×
New Mexico22,0420.81×
Idaho20,9870.77×
West Virginia19,4130.77×
Rhode Island15,8220.92×
Montana12,3570.82×
Vermont11,8571.25×
Delaware11,4700.77×
Alaska10,8670.94×
North Dakota8,3130.75×
South Dakota8,1310.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wonky (music) audience
BrandAffinityCategory
Combat sport1.71×Sports
Grinch2.96×Movies & TV
Historic site3.1×Arts & Culture
Staycation1.98×Home & Garden
Electrolyte2.81×Health
Vocal harmony2.67×Music & Radio
Goop3.13×Internet & Social Media
Pro-Ject2.21×Music & Radio
JDSU1.65×Business & Career
Noodle (Gorillaz)1.74×Music & Radio
Governor of Michigan3.13×Politics & Society
Fairy godmother3.13×Literature
Mathcore3.13×Music & Radio
Buying a House2.7×Home & Garden
Stamp collecting1.81×Home & Garden
Queens College, City University of New York2.77×Business & Career
Home staging1.98×Home & Garden
Hibachi2.87×Food & Beverages
Ellen Burstyn3.07×Movies & TV
Halsey, Oregon2.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wonky (music) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.3
Luxury OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.18
ExtroversionTHRILL1.06
MindfulnessBALANCE1.01
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for Wonky (music)
CountryShare
United States32.8%
Japan13.4%
Brazil6.7%

See Wonky (music) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Wonky (music) have in United States?

Wonky (music) has an estimated audience of 5,413,969 people in United States, concentrated in California and Texas.

What is the gender split and age of Wonky (music) fans?

45.4% of Wonky (music) fans are female, 54.6% are male, with an average age of 30.4 years.

Which brands do Wonky (music) fans like most?

Wonky (music) fans show strongest brand affinity for Combat sport (1.71×), Grinch (2.96×), and Historic site (3.1×) over the country average.

Where do Wonky (music) fans live in United States?

Wonky (music) fans in United States are most concentrated in California (reach 765,294), Texas (reach 451,435), and New York (reach 392,781). These three regions account for the largest share of the active audience.

What other brands do Wonky (music) fans also like?

Beyond Wonky (music) itself, the audience over-indexes on Grinch (2.96×), Historic site (3.1×), Staycation (1.98×), and Electrolyte (2.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wonky (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.