World AIDS Day Audience in United States

World AIDS Day logo

World AIDS Day has an estimated audience of 340,935 people in United States. 41.7% are female, 58.3% are male, average age 42.0. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Regional styles of Mexican music, Hebe, Mathcore, Google Home.

The average World AIDS Day fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Regional styles of Mexican music, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the World AIDS Day audience skews more male with an average age of 42.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Event

Demographics of World AIDS Day fans

Demographic split for World AIDS Day audience in United States
MetricValue
Female41.7%
Male58.3%
Average age42.0
Estimated audience size340,935

Audience persona

The typical World AIDS Day fan in United States is more male, around 42.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for World AIDS Day in United States
RegionReachAffinity
California42,2831.13×
New York32,6131.71×
Florida22,5450.98×
Texas21,1000.72×
Illinois12,9491.14×
Pennsylvania10,7800.94×
Georgia10,5591.01×
Virginia10,3521.25×
New Jersey10,0651.16×
North Carolina9,7140.95×
Massachusetts8,9281.33×
Maryland8,0931.38×
Ohio8,0530.77×
Michigan6,9780.78×
Washington6,0910.89×
Arizona4,9170.71×
Tennessee4,7210.69×
Indiana4,5040.72×
Oregon4,3851.12×
Washington, District of Columbia4,2504.15×
Louisiana4,0840.93×
Missouri3,9990.73×
Colorado3,9500.74×
South Carolina3,8520.75×
Minnesota3,7930.78×
Connecticut3,4361×
Alabama3,2580.68×
Wisconsin3,2120.63×
Kentucky3,1560.74×
Mississippi2,4610.88×
Oklahoma2,2800.6×
Nevada2,1130.64×
Arkansas1,9670.7×
Kansas1,8760.7×
Iowa1,6620.59×
Utah1,5420.5×
Maine1,5081.23×
Hawaii1,4340.98×
West Virginia1,4220.9×
Rhode Island1,3471.24×
Nebraska1,3110.77×
Delaware1,3031.38×
New Mexico1,2500.73×
Idaho1,1250.66×
Alaska1,0811.48×
New Hampshire1,0600.79×
Montana9421×
South Dakota8371.06×
Vermont7951.33×
North Dakota7361.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World AIDS Day audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Regional styles of Mexican music20×Music & Radio
Hebe16.76×Home & Garden
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Layne Staley9.64×Music & Radio
Tiara13.5×Politics & Society
Elsword20×Games
Asajj Ventress14.6×Movies & TV
The Historian16.48×Literature
Whataburger1.68×Food & Beverages
Nationality1.95×Politics & Society
Stamp collecting4.26×Home & Garden
Natural rubber1.74×Cars & Mobility
Buying and Selling Real Estate6.41×Home & Garden
Eurail16.57×Cars & Mobility
St. Ives10.31×Travel & Leisure
Historic site3×Arts & Culture
Parral, Chihuahua8.99×Travel & Leisure
Kendra Scott1.74×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World AIDS Day audience
TraitClusterScore
LGBTQ+ IdentityOPEN9.8
Family OrientationCONSERVATISM1.98
Need for SecurityCONSERVATISM1.65
SustainabilityBALANCE1.64
Career OrientationPOWER1.64
Design AffinityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for World AIDS Day
CountryShare
United States54.8%
India10.5%
United Kingdom8.3%

See World AIDS Day audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does World AIDS Day have in United States?

World AIDS Day has an estimated audience of 340,935 people in United States, concentrated in California and New York.

What is the gender split and age of World AIDS Day fans?

41.7% of World AIDS Day fans are female, 58.3% are male, with an average age of 42.0 years.

Which brands do World AIDS Day fans like most?

World AIDS Day fans show strongest brand affinity for Keene, New Hampshire (675×), Regional styles of Mexican music (20×), and Hebe (16.76×) over the country average.

Where do World AIDS Day fans live in United States?

World AIDS Day fans in United States are most concentrated in California (reach 42,283), New York (reach 32,613), and Florida (reach 22,545). These three regions account for the largest share of the active audience.

What other brands do World AIDS Day fans also like?

Beyond World AIDS Day itself, the audience over-indexes on Regional styles of Mexican music (20×), Hebe (16.76×), Mathcore (18.06×), and Google Home (11.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World AIDS Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.