Rascasse Audience Intelligence

X-Men: Apocalypse Audience in United States

A data profile of the people who buy, follow and care about X-Men: Apocalypse in United States — modelled from more than twelve digital signal sources. X-Men: Apocalypse has an estimated audience of 809,788 people in United States.

#65among Action in United States#2255among Movie / TV Show / Series in United States#5059in Movies & TV

The average X-Men: Apocalypse fan in United States is 33.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Goth subculture, Henry Cavill, with strongest over-indexing on FedEx (5.52× the country average).

Demographically, the X-Men: Apocalypse audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical X-Men: Apocalypse fan in United States is more male, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X-Men: Apocalypse profile in United States.

Audience size
810K
in United States
Gender
24.2%♀
75.8% male
Age
33.2
average years
Country rank
#27247
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of X-Men: Apocalypse viewers

24.2% are female, 75.8% are male, average age 33.2.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for X-Men: Apocalypse audience in United States
MetricValue
Female24.2%
Male75.8%
Average age33.2
Estimated audience size809,788
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the X-Men: Apocalypse audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3923%
40-4917%
50+6%
Fig. 04

Worldwide distribution

28.1%

of the worldwide X-Men: Apocalypse audience comes from United States.

Worldwide audience distribution share by country for X-Men: Apocalypse
CountryShare
United States28.1%
India14.8%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X-Men: Apocalypse audience in United States is strongest.

Fig. 05

Top regions by affinity

X-Men: Apocalypse fans by region: top regions in United States
#RegionReachAffinity×
01Texas~90K1.21×
02Oklahoma~10K1.21×
03California~100K1.16×
04Arizona~20K1.15×
05New Mexico~5K1.15×
06Idaho~5K1.14×
07Utah~9K1.13×
08Arkansas~8K1.11×
09Tennessee~20K1.10×
10Missouri~10K1.08×
11Alaska~2K1.08×
12Kentucky~10K1.07×
13Nevada~9K1.07×
14Oregon~10K1.06×
15Kansas~7K1.06×
16Hawaii~4K1.06×
17Georgia~30K1.05×
18Indiana~20K1.05×
19Mississippi~7K1.05×
20Washington~20K1.04×
21Illinois~30K1.02×
22Florida~60K1.01×
23Nebraska~4K1.01×
24West Virginia~4K1.01×
25North Dakota~2K1.01×
26Ohio~30K1.00×
27North Carolina~30K0.99×
28Maryland~10K0.99×
29Colorado~10K0.98×
30South Carolina~10K0.98×
31Louisiana~10K0.98×
32Iowa~7K0.98×
33Michigan~20K0.97×
34Virginia~20K0.97×
35Alabama~10K0.97×
36New York~50K0.96×
37South Dakota~2K0.95×
38Pennsylvania~30K0.94×
39Montana~2K0.94×
40New Jersey~20K0.93×
41Connecticut~8K0.92×
42Rhode Island~2K0.92×
43Delaware~2K0.92×
44Minnesota~10K0.90×
45Wisconsin~10K0.89×
46New Hampshire~3K0.88×
47Maine~3K0.88×
48Massachusetts~10K0.83×
49Vermont~1K0.82×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — X-Men: Apocalypse, United States
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X-Men: Apocalypse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X-Men: Apocalypse audience
#·InterestCategoryAffinity×
01Chris PineMovies & TV10.21×
02Goth subcultureFashion & Accessoires10.08×
03Henry CavillMovies & TV9.06×
04Rotten TomatoesMovies & TV7.30×
05Ryan ReynoldsMovies & TV7.04×
06Jennifer LawrenceMovies & TV6.58×
07George ClooneyMovies & TV6.54×
08Chris PrattMovies & TV6.32×
09FedExBusiness & Career5.52×
10Anne HathawayMovies & TV5.03×
11DC ComicsLiterature4.81×
12Broadway theatreTravel & Leisure4.62×
13KFCFood & Beverages4.26×
14Britney SpearsMusic & Radio3.54×
15RedditInternet & Social Media3.39×
16Pizza HutFood & Beverages3.26×
17McDonald'sFood & Beverages3.17×
18SubwayFood & Beverages3.09×
19RadioTechnology & Electronics2.82×
20Wendy'sFood & Beverages2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X-Men: Apocalypse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by X-Men: Apocalypse audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.57×
SpiritualityBALANCE2.55×
Quality AwarenessPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by X-Men: Apocalypse audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.38×
DIY MentalityTHRILL0.39×
Luxury OrientationPREMIUM0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does X-Men: Apocalypse have in United States?

X-Men: Apocalypse has an estimated audience of 809,788 people in United States, concentrated in California and Texas.

02

What is the gender split and age of X-Men: Apocalypse viewers?

24.2% of X-Men: Apocalypse fans are female, 75.8% are male, with an average age of 33.2 years.

03

Which brands do X-Men: Apocalypse fans like most?

X-Men: Apocalypse fans show strongest brand affinity for FedEx (5.52×), Goth subculture (10.08×), and Henry Cavill (9.06×) over the country average.

04

Where do X-Men: Apocalypse fans live in United States?

X-Men: Apocalypse fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do X-Men: Apocalypse fans also like?

Beyond X-Men: Apocalypse itself, the audience over-indexes on Goth subculture (10.08×), Henry Cavill (9.06×), Reddit (3.39×), and McDonald's (3.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for X-Men: Apocalypse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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