X-Men: Apocalypse Audience in United States

X-Men: Apocalypse logo

X-Men: Apocalypse has an estimated audience of 846,060 people in United States. 24.2% are female, 75.8% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Dog breed, Pot roast, Winemaking, Saving.

The average X-Men: Apocalypse fan in United States is 33.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Dog breed, Pot roast, with strongest over-indexing on Monogram (6.32× the country average). Demographically, the X-Men: Apocalypse audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of X-Men: Apocalypse fans

Demographic split for X-Men: Apocalypse audience in United States
MetricValue
Female24.2%
Male75.8%
Average age33.2
Estimated audience size846,060

Audience persona

The typical X-Men: Apocalypse fan in United States is more male, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for X-Men: Apocalypse in United States
RegionReachAffinity
California120,7971.3×
Texas92,7611.28×
Florida60,0111.05×
New York44,1250.93×
Illinois30,1561.07×
Pennsylvania27,0010.95×
North Carolina26,4941.04×
Georgia26,3311.01×
Ohio25,4910.98×
Michigan22,8071.03×
Virginia21,1261.03×
Arizona20,9931.22×
New Jersey20,4930.95×
Washington18,5921.1×
Tennessee18,0491.06×
Indiana17,1751.11×
Missouri15,7521.16×
Massachusetts14,5270.87×
Maryland13,9500.96×
Colorado13,7821.03×
South Carolina12,0240.94×
Wisconsin11,7340.92×
Kentucky11,5141.09×
Oregon11,1821.15×
Oklahoma11,0521.18×
Minnesota10,9960.91×
Louisiana10,8721×
Alabama10,4910.89×
Nevada8,8941.09×
Utah8,8151.16×
Arkansas7,8031.12×
Connecticut7,6760.9×
Kansas7,3231.1×
Iowa7,1301.02×
Mississippi6,5540.94×
New Mexico4,5161.06×
Idaho4,4681.05×
Nebraska4,1420.98×
West Virginia3,6990.94×
Hawaii3,4540.95×
New Hampshire2,9260.88×
Maine2,5160.83×
Rhode Island2,3460.87×
Montana2,2870.97×
Delaware1,9690.84×
South Dakota1,7650.9×
Washington, District of Columbia1,7540.69×
Alaska1,7510.97×
North Dakota1,6260.94×
Wyoming1,1850.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for X-Men: Apocalypse audience
BrandAffinityCategory
Monogram6.32×Home & Garden
Dog breed1.86×Pets & Animals
Pot roast9.43×Food & Beverages
Winemaking3.41×Food & Beverages
Saving1.77×Business & Career
Zach Ertz4.79×Sports
Ural Mountains7.78×Travel & Leisure
Ironmongery5.28×Home & Garden
Mike Conley, Jr.3.97×Sports
Temple Grandin3.33×Literature
IS (Infinite Stratos)1.65×Literature
Nielsen Corporation7.35×Business & Career
Temple Grandin2.74×Literature
Pendleton, Oregon5.47×Travel & Leisure
Mortgage insurance1.56×Business & Career
Atkins diet1.8×Health
Monroe Carell Jr. Children's Hospital at Vanderbilt6.47×Travel & Leisure
Monroe Carell Jr. Children's Hospital at Vanderbilt6.12×Travel & Leisure
Eindhoven1.83×Travel & Leisure
Hypertext1.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by X-Men: Apocalypse audience
TraitClusterScore
ExtroversionTHRILL1.54
SpiritualityBALANCE1.43
Social Media UsageJOY1.37
Early Adopter MentalityPOWER1.26
Convenience OrientationPREMIUM1.17
IndividualismJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for X-Men: Apocalypse
CountryShare
United States30.4%
India14.9%
Brazil9.3%

See X-Men: Apocalypse audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does X-Men: Apocalypse have in United States?

X-Men: Apocalypse has an estimated audience of 846,060 people in United States, concentrated in California and Texas.

What is the gender split and age of X-Men: Apocalypse fans?

24.2% of X-Men: Apocalypse fans are female, 75.8% are male, with an average age of 33.2 years.

Which brands do X-Men: Apocalypse fans like most?

X-Men: Apocalypse fans show strongest brand affinity for Monogram (6.32×), Dog breed (1.86×), and Pot roast (9.43×) over the country average.

Where do X-Men: Apocalypse fans live in United States?

X-Men: Apocalypse fans in United States are most concentrated in California (reach 120,797), Texas (reach 92,761), and Florida (reach 60,011). These three regions account for the largest share of the active audience.

What other brands do X-Men: Apocalypse fans also like?

Beyond X-Men: Apocalypse itself, the audience over-indexes on Dog breed (1.86×), Pot roast (9.43×), Winemaking (3.41×), and Saving (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for X-Men: Apocalypse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.