You're Next Audience in United States
You're Next has an estimated audience of 445,861 people in United States. 42.9% are female, 57.1% are male, average age 37.2. Top brand affinities: Hemnet, Nia Jax, Dog breed, Personalised Gifts, Clonakilty.
Top brand affinities include Hemnet, Nia Jax, Dog breed, with strongest over-indexing on Hemnet (32.49× the country average). Demographically, the You're Next audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of You're Next fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 37.2 |
| Estimated audience size | 445,861 |
Audience persona
The typical You're Next fan in United States is more male, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hemnet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hemnet | 32.49× | Home & Garden |
| Nia Jax | 15.45× | Sports |
| Dog breed | 1.72× | Pets & Animals |
| Personalised Gifts | 6.24× | Home & Garden |
| Clonakilty | 68.86× | Travel & Leisure |
| Wok | 8.89× | Food & Beverages |
| Google Photos | 3.11× | Technology & Electronics |
| Elsword | 20× | Games |
| Grace Slick | 10.66× | Music & Radio |
| Goop | 5.04× | Internet & Social Media |
| Grinch | 3.53× | Movies & TV |
| JDSU | 2.35× | Business & Career |
| Hocus Pocus | 3.16× | Movies & TV |
| Captain America (1990 film) | 2.97× | Movies & TV |
| headspace | 5.79× | Health |
| Corona (band) | 3.54× | Music & Radio |
| Jarabacoa | 20× | Travel & Leisure |
| Theocracy | 4.76× | Music & Radio |
| Home staging | 3.05× | Home & Garden |
| Winemaking | 2.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Extroversion | THRILL | 1.22 |
| Travelling | THRILL | 1.21 |
| Creativity | OPEN | 1.2 |
| Price Sensitivity | PREMIUM | 1.17 |
| Risk Appetite | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 8.1% |
| Germany | 7.6% |
See You're Next audiences in other countries
More Horror audiences in United States
- The Conjuring (11,040,903)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
How to read this data
Audience size is the estimated number of people in United States who actively search for You're Next. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.