Rascasse Audience Intelligence

You're Next Audience in United States

A data profile of the people who buy, follow and care about You're Next in United States — modelled from more than twelve digital signal sources. You're Next has an estimated audience of 460,097 people in United States.

#56among Horror in United States#3385among Movie / TV Show / Series in United States#7127in Movies & TV

The average You're Next fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harvey Keitel, Obsessed (2009 film), Jennifer's Body, with strongest over-indexing on Harvey Keitel (346.2× the country average).

Demographically, the You're Next audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical You're Next fan in United States is more male, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Harvey Keitel.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the You're Next profile in United States.

Audience size
460K
in United States
Gender
42.9%♀
57.1% male
Age
37.2
average years
Country rank
#38449
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of You're Next viewers

42.9% are female, 57.1% are male, average age 37.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for You're Next audience in United States
MetricValue
Female42.9%
Male57.1%
Average age37.2
Estimated audience size460,097
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the You're Next audience in United States
Age bracketShare%
16-1914%
20-2927%
30-3933%
40-4913%
50+13%
Fig. 04

Worldwide distribution

48.4%

of the worldwide You're Next audience comes from United States.

Worldwide audience distribution share by country for You're Next
CountryShare
United States48.4%
United Kingdom8.0%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the You're Next audience in United States is strongest.

Fig. 05

Top regions by affinity

You're Next fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~9K1.26×
02Kentucky~7K1.25×
03Oregon~6K1.21×
04West Virginia~3K1.21×
05Illinois~20K1.15×
06Pennsylvania~20K1.14×
07Oklahoma~6K1.14×
08Ohio~20K1.12×
09Texas~40K1.08×
10Tennessee~10K1.07×
11Indiana~9K1.07×
12Arkansas~4K1.07×
13North Carolina~10K1.05×
14Mississippi~4K1.05×
15Louisiana~6K1.04×
16Kansas~4K1.04×
17California~50K1.03×
18Washington~9K1.03×
19Alabama~6K1.03×
20Rhode Island~1K1.03×
21Arizona~9K1.02×
22New Hampshire~2K1.02×
23Michigan~10K1.01×
24Virginia~10K1.01×
25Nevada~4K1.01×
26Nebraska~2K1.01×
27South Carolina~7K1.00×
28Iowa~4K1.00×
29Delaware~1K1.00×
30Maryland~8K0.99×
31New Mexico~2K0.99×
32Georgia~10K0.98×
33Wisconsin~7K0.98×
34Maine~2K0.97×
35New York~20K0.96×
36Massachusetts~8K0.96×
37Colorado~7K0.96×
38North Dakota<1K0.96×
39Alaska<1K0.95×
40Minnesota~6K0.93×
41Connecticut~4K0.93×
42South Dakota<1K0.93×
43Vermont<1K0.92×
44New Jersey~10K0.91×
45Idaho~2K0.91×
46Montana~1K0.91×
47Utah~4K0.90×
48Washington, District of Columbia~1K0.84×
49Florida~20K0.82×
50Hawaii~1K0.78×
Fig. 06

Affinity by region

Affinity by region — You're Next, United States
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the You're Next audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for You're Next audience
#·InterestCategoryAffinity×
01Harvey KeitelMovies & TV346.20×
02Obsessed (2009 film)Movies & TV69.94×
03Jennifer's BodyMovies & TV43.80×
04SuspiriaMovies & TV37.53×
05The Butterfly EffectMovies & TV33.37×
06The LobsterMovies & TV28.70×
07Basic InstinctMovies & TV26.41×
0828 Days LaterMovies & TV21.99×
09Requiem for a DreamMovies & TV20.09×
10Black Panther (film)Movies & TV20.08×
11Werner HerzogMovies & TV20.00×
12The Strangers (2008 film)Movies & TV17.53×
13It's Always Sunny in PhiladelphiaMovies & TV15.03×
14Eyes Wide ShutMovies & TV13.94×
15Christina RicciMovies & TV11.15×
16Owen WilsonMovies & TV10.92×
17Black Mirror (TV series)Movies & TV10.54×
18Lane BryantFashion & Accessoires6.41×
19Black comedyMovies & TV5.73×
20Pizza HutFood & Beverages2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the You're Next audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by You're Next audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
Price SensitivityPREMIUM1.42×
TravellingTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by You're Next audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does You're Next have in United States?

You're Next has an estimated audience of 460,097 people in United States, concentrated in California and Texas.

02

What is the gender split and age of You're Next viewers?

42.9% of You're Next fans are female, 57.1% are male, with an average age of 37.2 years.

03

Which brands do You're Next fans like most?

You're Next fans show strongest brand affinity for Harvey Keitel (346.2×), Obsessed (2009 film) (69.94×), and Jennifer's Body (43.8×) over the country average.

04

Where do You're Next fans live in United States?

You're Next fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do You're Next fans also like?

Beyond You're Next itself, the audience over-indexes on Obsessed (2009 film) (69.94×), Jennifer's Body (43.8×), 28 Days Later (21.99×), and Black Panther (film) (20.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See You're Next audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for You're Next. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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