Rascasse Audience Intelligence

Zadie Smith Audience in United States

A data profile of the people who buy, follow and care about Zadie Smith in United States — modelled from more than twelve digital signal sources. Zadie Smith has an estimated audience of 260,418 people in United States.

#227among Author in United States#12985among Person in United States#1364in Literature

The average Zadie Smith fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Good Will Hunting, Hellboy (film), Hawkers Co., with strongest over-indexing on Good Will Hunting (41.11× the country average).

Demographically, the Zadie Smith audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zadie Smith fan in United States is more female, around 36.9 years old, with strong Spirituality tendencies and a notable affinity for Good Will Hunting.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zadie Smith profile in United States.

Audience size
260K
in United States
Gender
73.6%♀
26.4% male
Age
36.9
average years
Country rank
#51809
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zadie Smith fans

73.6% are female, 26.4% are male, average age 36.9.

Fig. 02

Gender split

73.6%
Female
26.4%
Male
Demographic split for Zadie Smith audience in United States
MetricValue
Female73.6%
Male26.4%
Average age36.9
Estimated audience size260,418
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Zadie Smith audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3914%
40-4914%
50+22%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Zadie Smith audience comes from United States.

Worldwide audience distribution share by country for Zadie Smith
CountryShare
United States31.7%
United Kingdom29.3%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zadie Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Zadie Smith fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.70×
02New York~40K2.48×
03Massachusetts~10K2.21×
04Vermont~1K2.21×
05Maine~2K1.94×
06Oregon~5K1.63×
07Connecticut~4K1.52×
08Rhode Island~1K1.47×
09New Jersey~9K1.42×
10Washington~7K1.36×
11Maryland~6K1.33×
12California~40K1.28×
13New Hampshire~1K1.17×
14Colorado~5K1.16×
15Virginia~7K1.12×
16Illinois~10K1.10×
17Minnesota~4K1.09×
18North Carolina~8K1.05×
19Pennsylvania~9K1.02×
20New Mexico~1K1.00×
21Montana<1K0.96×
22Hawaii<1K0.88×
23Alaska<1K0.88×
24Delaware<1K0.87×
25Michigan~6K0.85×
26South Dakota<1K0.82×
27North Dakota<1K0.82×
28Georgia~7K0.81×
29Wisconsin~3K0.80×
30Louisiana~3K0.78×
31Utah~2K0.76×
32Tennessee~4K0.75×
33Iowa~2K0.75×
34Idaho<1K0.75×
35Missouri~3K0.73×
36West Virginia<1K0.73×
37Ohio~6K0.72×
38Kansas~1K0.72×
39Nebraska<1K0.72×
40Arkansas~1K0.68×
41Kentucky~2K0.67×
42Mississippi~1K0.67×
43Indiana~3K0.65×
44Oklahoma~2K0.64×
45South Carolina~2K0.63×
46Alabama~2K0.63×
47Nevada~2K0.62×
48Arizona~3K0.60×
49Texas~10K0.55×
50Florida~9K0.50×
Fig. 06

Affinity by region

Affinity by region — Zadie Smith, United States
0.50×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zadie Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zadie Smith audience
#·InterestCategoryAffinity×
01Hawkers Co.Fashion & Accessoires87.73×
02Hellboy (film)Movies & TV62.67×
03Good Will HuntingMovies & TV41.11×
04Brokeback MountainMovies & TV21.07×
05ZootopiaMovies & TV20.00×
06Alison BrieMovies & TV20.00×
07Mariska HargitayMovies & TV20.00×
08Kat DenningsMovies & TV20.00×
09Avan JogiaMovies & TV20.00×
10Ron PerlmanMovies & TV20.00×
11Kristen SchaalMovies & TV20.00×
12Hugh LaurieMovies & TV18.81×
13Alan TudykMovies & TV17.05×
14La La Land (film)Movies & TV15.92×
15Donnie DarkoMovies & TV14.02×
16Olivia WildeMovies & TV14.00×
17Book discussion clubLiterature12.64×
18Lil DuvalMovies & TV11.85×
19Web serverTechnology & Electronics7.72×
20CNNMovies & TV2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zadie Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zadie Smith audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.11×
Healthy LifestyleBALANCE2.00×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zadie Smith audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zadie Smith have in United States?

Zadie Smith has an estimated audience of 260,418 people in United States, concentrated in California and New York.

02

What is the gender split and age of Zadie Smith fans?

73.6% of Zadie Smith fans are female, 26.4% are male, with an average age of 36.9 years.

03

Which brands do Zadie Smith fans like most?

Zadie Smith fans show strongest brand affinity for Good Will Hunting (41.11×), Hellboy (film) (62.67×), and Hawkers Co. (87.73×) over the country average.

04

Where do Zadie Smith fans live in United States?

Zadie Smith fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Zadie Smith fans also like?

Beyond Zadie Smith itself, the audience over-indexes on Hellboy (film) (62.67×), Hawkers Co. (87.73×), Zootopia (20×), and Alison Brie (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zadie Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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