Zadie Smith Audience in United States

Zadie Smith has an estimated audience of 261,743 people in United States. 73.6% are female, 26.4% are male, average age 36.9. Top regions: New York, California, Massachusetts. Top brand affinities: Good Will Hunting, Hellboy (film), Hawkers Co., Brokeback Mountain, La La Land (film).

The average Zadie Smith fan in United States is 36.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Good Will Hunting, Hellboy (film), Hawkers Co., with strongest over-indexing on Good Will Hunting (41.49× the country average). Demographically, the Zadie Smith audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Zadie Smith fans

Demographic split for Zadie Smith audience in United States
MetricValue
Female73.6%
Male26.4%
Average age36.9
Estimated audience size261,743

Audience persona

The typical Zadie Smith fan in United States is more female, around 36.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Good Will Hunting.

Top regions in United States

Top regions ranked by reach for Zadie Smith in United States
RegionReachAffinity
New York40,3002.76×
California40,2921.4×
Massachusetts12,4052.41×
Texas12,1830.54×
Illinois10,2741.18×
Pennsylvania9,2421.05×
Washington7,7851.48×
Florida7,6900.43×
Virginia7,6601.2×
New Jersey7,1701.08×
North Carolina6,6270.84×
Georgia6,6260.82×
Michigan6,0760.89×
Maryland6,0741.35×
Oregon5,4261.81×
Ohio5,1900.64×
Colorado4,6021.12×
Minnesota4,3831.17×
Connecticut4,2961.64×
Washington, District of Columbia3,4244.35×
Tennessee3,2170.61×
Wisconsin3,2160.82×
Missouri2,9140.69×
Arizona2,7320.51×
Indiana2,6700.56×
Louisiana2,2690.67×
Maine2,1122.25×
South Carolina1,9200.49×
Kentucky1,7500.53×
Utah1,6460.7×
Alabama1,5100.41×
Iowa1,3830.64×
New Mexico1,3401.02×
Kansas1,3070.63×
Rhode Island1,2961.56×
Oklahoma1,2850.44×
New Hampshire1,1821.15×
Vermont1,1712.55×
Nevada1,1480.45×
Hawaii8170.73×
Arkansas8100.38×
Idaho7420.57×
Mississippi7270.34×
Montana6640.91×
Nebraska6400.49×
Delaware4930.68×
West Virginia4680.38×
Alaska3550.63×
Wyoming1890.49×
North Dakota1700.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zadie Smith audience
BrandAffinityCategory
Good Will Hunting41.49×Movies & TV
Hellboy (film)62.82×Movies & TV
Hawkers Co.109.35×Fashion & Accessoires
Brokeback Mountain25.94×Movies & TV
La La Land (film)21.07×Movies & TV
Olivia Wilde29.72×Movies & TV
Zootopia20×Movies & TV
Alan Tudyk23.26×Movies & TV
Kat Dennings19.38×Movies & TV
Kia Sportage29.06×Cars & Mobility
Book discussion club13.48×Literature
Alison Brie16.38×Movies & TV
El Clásico31.8×Sports
Donnie Darko18.14×Movies & TV
Avan Jogia20×Movies & TV
Ron Perlman19.52×Movies & TV
Alexis Bledel14.64×Movies & TV
Hugh Laurie20×Movies & TV
Mariska Hargitay11.75×Movies & TV
Ed O'Neill19.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zadie Smith audience
TraitClusterScore
Healthy LifestyleBALANCE1.86
LGBTQ+ IdentityOPEN1.8
Design AffinityPREMIUM1.76
Urban LifestyleOPEN1.56
SpiritualityBALANCE1.54
CreativityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Zadie Smith
CountryShare
United States32.4%
United Kingdom30.1%
Germany6.7%

See Zadie Smith audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Zadie Smith have in United States?

Zadie Smith has an estimated audience of 261,743 people in United States, concentrated in New York and California.

What is the gender split and age of Zadie Smith fans?

73.6% of Zadie Smith fans are female, 26.4% are male, with an average age of 36.9 years.

Which brands do Zadie Smith fans like most?

Zadie Smith fans show strongest brand affinity for Good Will Hunting (41.49×), Hellboy (film) (62.82×), and Hawkers Co. (109.35×) over the country average.

Where do Zadie Smith fans live in United States?

Zadie Smith fans in United States are most concentrated in New York (reach 40,300), California (reach 40,292), and Massachusetts (reach 12,405). These three regions account for the largest share of the active audience.

What other brands do Zadie Smith fans also like?

Beyond Zadie Smith itself, the audience over-indexes on Hellboy (film) (62.82×), Hawkers Co. (109.35×), Brokeback Mountain (25.94×), and La La Land (film) (21.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zadie Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.