A data profile of the people who buy, follow and care about History in South Africa — modelled from more than twelve digital signal sources. History has an estimated audience of 2,169,520 people in South Africa.
History has an estimated audience of 2,169,520 people in South Africa. 52.4% are female, 47.6% are male, average age 38.5. Top brand affinities: Sandra Bullock, Robbie Williams, Organic chemistry, Vietnam Airlines, Dunkin' Donuts.
Top brand affinities include Sandra Bullock, Robbie Williams, Organic chemistry, with strongest over-indexing on Sandra Bullock (1.51× the country average).
Demographically, the History audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Tradition.
The typical History fan in South Africa is balanced, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Sandra Bullock.
The key figures that characterise the History profile in South Africa.
52.4% are female, 47.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 38.5 |
| Estimated audience size | 2,169,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide History audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Copa América | Sports | 1.84× | ||
| 02 | Freedom of thought | Politics & Society | 1.68× | ||
| 03 | New England Revolution | Sports | 1.67× | ||
| 04 | 23andMe | Health | 1.62× | ||
| 05 | Osteopathy | Health | 1.60× | ||
| 06 | Food intolerance | Food & Beverages | 1.60× | ||
| 07 | Deutsche Welle | Music & Radio | 1.59× | ||
| 08 | Jean-Michel Jarre | Music & Radio | 1.59× | ||
| 09 | Blumenfans | Home & Garden | 1.55× | ||
| 10 | Vietnam Airlines | Travel & Leisure | 1.54× | ||
| 11 | Fritos | Food & Beverages | 1.53× | ||
| 12 | Dunkin' Donuts | Food & Beverages | 1.52× | ||
| 13 | Alanis Morissette | Music & Radio | 1.52× | ||
| 14 | Sandra Bullock | Movies & TV | 1.51× | ||
| 15 | Robbie Williams | Music & Radio | 1.51× | ||
| 16 | Organic chemistry | Business & Career | 1.51× | ||
| 17 | America's Cup | Sports | 1.51× | ||
| 18 | Dallas Stars | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.17× | |
| Sustainability | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.79× | |
| Risk Appetite | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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