Rascasse Audience Intelligence

History Audience in Switzerland

A data profile of the people who buy, follow and care about History in Switzerland — modelled from more than twelve digital signal sources. History has an estimated audience of 1,982,145 people in Switzerland.

#104among Topic in Switzerland
#5in Literature

History has an estimated audience of 1,982,145 people in Switzerland. 53.3% are female, 46.7% are male, average age 44.9. Top brand affinities: Nature, Psychology, Hornbach, Dogs, Happiness.

Top brand affinities include Nature, Psychology, Hornbach, with strongest over-indexing on Nature (1.58× the country average).

Demographically, the History audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

The typical History fan in Switzerland is balanced, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the History profile in Switzerland.

Audience size
2M
in Switzerland
Gender
53.3%
46.7% male
Age
44.9
average years
Country rank
#173
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of History fans

53.3% are female, 46.7% are male, average age 44.9.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for History audience in Switzerland
MetricValue
Female53.3%
Male46.7%
Average age44.9
Estimated audience size1,982,145
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the History audience in Switzerland
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4926%
50+31%
Fig. 04

Worldwide distribution

0.5%

of the worldwide History audience comes from Switzerland.

Worldwide audience distribution share by country for History
CountryShare
United States22.4%
Brazil5.4%
Italy5.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the History audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for History audience
#·InterestCategoryAffinity×
01Subscription business modelShopping2.30×
02VolunteeringPolitics & Society1.91×
03HornbachShopping1.90×
04PsychologyBusiness & Career1.81×
05Charity and causesBusiness & Career1.80×
06DrawingHome & Garden1.79×
07High-definition televisionTechnology & Electronics1.70×
08WikipediaInternet & Social Media1.69×
09Real propertyHome & Garden1.68×
10LodgingTravel & Leisure1.67×
11HappinessHealth1.66×
12DogsPets & Animals1.64×
13ConcertsMusic & Radio1.63×
14ElectronicsTechnology & Electronics1.59×
15Mobile gameGames1.59×
16NatureHome & Garden1.58×
17FestivalMusic & Radio1.55×
18CanadaTravel & Leisure1.54×
19KitchenHome & Garden1.52×
20HairstyleBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the History audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by History audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.53×
Convenience OrientationPREMIUM1.46×
MindfulnessBALANCE1.45×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by History audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Price SensitivityPREMIUM0.94×
Healthy LifestyleBALANCE0.96×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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