A data profile of the people who buy, follow and care about History in Switzerland — modelled from more than twelve digital signal sources. History has an estimated audience of 1,982,145 people in Switzerland.
History has an estimated audience of 1,982,145 people in Switzerland. 53.3% are female, 46.7% are male, average age 44.9. Top brand affinities: Nature, Psychology, Hornbach, Dogs, Happiness.
Top brand affinities include Nature, Psychology, Hornbach, with strongest over-indexing on Nature (1.58× the country average).
Demographically, the History audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical History fan in Switzerland is balanced, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Nature.
The key figures that characterise the History profile in Switzerland.
53.3% are female, 46.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.9 |
| Estimated audience size | 1,982,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide History audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription business model | Shopping | 2.30× | ||
| 02 | Volunteering | Politics & Society | 1.91× | ||
| 03 | Hornbach | Shopping | 1.90× | ||
| 04 | Psychology | Business & Career | 1.81× | ||
| 05 | Charity and causes | Business & Career | 1.80× | ||
| 06 | Drawing | Home & Garden | 1.79× | ||
| 07 | High-definition television | Technology & Electronics | 1.70× | ||
| 08 | Wikipedia | Internet & Social Media | 1.69× | ||
| 09 | Real property | Home & Garden | 1.68× | ||
| 10 | Lodging | Travel & Leisure | 1.67× | ||
| 11 | Happiness | Health | 1.66× | ||
| 12 | Dogs | Pets & Animals | 1.64× | ||
| 13 | Concerts | Music & Radio | 1.63× | ||
| 14 | Electronics | Technology & Electronics | 1.59× | ||
| 15 | Mobile game | Games | 1.59× | ||
| 16 | Nature | Home & Garden | 1.58× | ||
| 17 | Festival | Music & Radio | 1.55× | ||
| 18 | Canada | Travel & Leisure | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.52× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Mindfulness | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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