A data profile of the people who buy, follow and care about History in Indonesia — modelled from more than twelve digital signal sources. History has an estimated audience of 2,965,820 people in Indonesia.
History has an estimated audience of 2,965,820 people in Indonesia. 39.9% are female, 60.1% are male, average age 36.6. Top brand affinities: Telegram, Indonesian cuisine, Viu (streaming media), Radio, Board games.
Top brand affinities include Telegram, Indonesian cuisine, Viu (streaming media), with strongest over-indexing on Telegram (2.21× the country average).
Demographically, the History audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical History fan in Indonesia is more male, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the History profile in Indonesia.
39.9% are female, 60.1% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 36.6 |
| Estimated audience size | 2,965,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide History audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subscription business model | Shopping | 3.14× | ||
| 02 | Indonesian cuisine | Food & Beverages | 2.68× | ||
| 03 | Telegram | Internet & Social Media | 2.21× | ||
| 04 | Michael Jackson | Music & Radio | 2.03× | ||
| 05 | Reggaeton | Music & Radio | 2.01× | ||
| 06 | Viu (streaming media) | Movies & TV | 1.88× | ||
| 07 | Radio | Technology & Electronics | 1.83× | ||
| 08 | Investment management | Business & Career | 1.78× | ||
| 09 | romantic comedies | Movies & TV | 1.77× | ||
| 10 | Self-employment | Business & Career | 1.75× | ||
| 11 | Innovation | Business & Career | 1.71× | ||
| 12 | Electric motorcycles and scooters | Cars & Mobility | 1.60× | ||
| 13 | Lottery | Games | 1.58× | ||
| 14 | Projectors | Technology & Electronics | 1.58× | ||
| 15 | Board games | Games | 1.56× | ||
| 16 | NASDAQ | Business & Career | 1.56× | ||
| 17 | Retail banking | Business & Career | 1.53× | ||
| 18 | Casual game | Games | 1.53× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 20 | Detective fiction | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.53× | |
| Spirituality | BALANCE | 1.32× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.76× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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