A data profile of the people who buy, follow and care about History in Australia — modelled from more than twelve digital signal sources. History has an estimated audience of 7,437,510 people in Australia.
History has an estimated audience of 7,437,510 people in Australia. 55.6% are female, 44.4% are male, average age 44.5. Top brand affinities: Aldi, Wikipedia, Bored Panda, Jason Momoa, Jason Bateman.
Top brand affinities include Aldi, Wikipedia, Bored Panda, with strongest over-indexing on Aldi (1.51× the country average).
Demographically, the History audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Extroversion.
The typical History fan in Australia is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the History profile in Australia.
55.6% are female, 44.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.5 |
| Estimated audience size | 7,437,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide History audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Momoa | Movies & TV | 1.91× | ||
| 02 | Wikipedia | Internet & Social Media | 1.90× | ||
| 03 | Sharon Stone | Movies & TV | 1.77× | ||
| 04 | Italo disco | Music & Radio | 1.77× | ||
| 05 | New Testament | Politics & Society | 1.73× | ||
| 06 | Aubrey Plaza | Movies & TV | 1.72× | ||
| 07 | Alexandra Daddario | Movies & TV | 1.62× | ||
| 08 | Nathan Fillion | Movies & TV | 1.62× | ||
| 09 | Infographic | News | 1.62× | ||
| 10 | Bill Nighy | Movies & TV | 1.60× | ||
| 11 | Norwegian Cruise Line | Travel & Leisure | 1.59× | ||
| 12 | Bored Panda | Internet & Social Media | 1.58× | ||
| 13 | Jason Bateman | Movies & TV | 1.57× | ||
| 14 | Olivia Colman | Movies & TV | 1.57× | ||
| 15 | Individualism | Politics & Society | 1.56× | ||
| 16 | Banana bread | Food & Beverages | 1.56× | ||
| 17 | Michael Caine | Movies & TV | 1.54× | ||
| 18 | Isla Fisher | Movies & TV | 1.52× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | Mick Jagger | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.22× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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