A data profile of the people who buy, follow and care about Invention in South Africa — modelled from more than twelve digital signal sources. Invention has an estimated audience of 878,412 people in South Africa.
Invention has an estimated audience of 878,412 people in South Africa. 46.9% are female, 53.1% are male, average age 36.6. Top brand affinities: Used car, Solar energy, Family car, Air pollution, Electric vehicle.
Top brand affinities include Used car, Solar energy, Family car, with strongest over-indexing on Used car (1.66× the country average).
Demographically, the Invention audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Invention fan in South Africa is balanced, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Used car.
The key figures that characterise the Invention profile in South Africa.
46.9% are female, 53.1% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.6 |
| Estimated audience size | 878,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Invention audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 2.44× | ||
| 02 | Electric vehicle | Cars & Mobility | 2.19× | ||
| 03 | Alfa Romeo | Cars & Mobility | 2.14× | ||
| 04 | DAX | Business & Career | 2.10× | ||
| 05 | Solar energy | Home & Garden | 2.01× | ||
| 06 | Toyota RAV4 | Cars & Mobility | 1.98× | ||
| 07 | BMW X5 | Cars & Mobility | 1.93× | ||
| 08 | Carcare | Cars & Mobility | 1.91× | ||
| 09 | BMW 3 Series | Cars & Mobility | 1.87× | ||
| 10 | Volkswagen Amarok | Cars & Mobility | 1.76× | ||
| 11 | Opel | Cars & Mobility | 1.74× | ||
| 12 | Automobile repair shop | Cars & Mobility | 1.71× | ||
| 13 | Toyota Land Cruiser | Cars & Mobility | 1.69× | ||
| 14 | Volkswagen Tiguan | Cars & Mobility | 1.67× | ||
| 15 | Used car | Cars & Mobility | 1.66× | ||
| 16 | Toyota Corolla | Cars & Mobility | 1.64× | ||
| 17 | Toyota Hilux | Cars & Mobility | 1.62× | ||
| 18 | Hyundai i20 | Cars & Mobility | 1.61× | ||
| 19 | Family car | Cars & Mobility | 1.60× | ||
| 20 | Mercedes-AMG | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.11× | |
| Quality Awareness | PREMIUM | 1.10× | |
| Sustainability | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Mindfulness | BALANCE | 0.81× | |
| Creativity | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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