A data profile of the people who buy, follow and care about Invention in Australia — modelled from more than twelve digital signal sources. Invention has an estimated audience of 2,325,169 people in Australia.
Invention has an estimated audience of 2,325,169 people in Australia. 48.9% are female, 51.1% are male, average age 42.7. Top brand affinities: Wikipedia, Solar energy, Air pollution, Electric vehicle, Radio.
Top brand affinities include Wikipedia, Solar energy, Air pollution, with strongest over-indexing on Wikipedia (2.91× the country average).
Demographically, the Invention audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Invention fan in Australia is balanced, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Invention profile in Australia.
48.9% are female, 51.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 42.7 |
| Estimated audience size | 2,325,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Invention audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 3.44× | ||
| 02 | Natalie Portman | Movies & TV | 3.44× | ||
| 03 | Jake Gyllenhaal | Movies & TV | 3.44× | ||
| 04 | Rachel McAdams | Movies & TV | 3.44× | ||
| 05 | Kate Hudson | Movies & TV | 3.24× | ||
| 06 | Demi Moore | Movies & TV | 2.99× | ||
| 07 | Wikipedia | Internet & Social Media | 2.91× | ||
| 08 | Jim Carrey | Movies & TV | 2.83× | ||
| 09 | Scarlett Johansson | Movies & TV | 2.78× | ||
| 10 | Electric motorcycles and scooters | Cars & Mobility | 2.78× | ||
| 11 | Electric vehicle | Cars & Mobility | 2.69× | ||
| 12 | Solar energy | Home & Garden | 2.14× | ||
| 13 | Racing games | Games | 1.92× | ||
| 14 | Nicole Kidman | Movies & TV | 1.73× | ||
| 15 | Innovation | Business & Career | 1.67× | ||
| 16 | Used car | Cars & Mobility | 1.60× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | Radio | Technology & Electronics | 1.51× | ||
| 20 | EB Games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Pet Ownership | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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