A data profile of the people who buy, follow and care about Universe in South Africa — modelled from more than twelve digital signal sources. Universe has an estimated audience of 979,041 people in South Africa.
Universe has an estimated audience of 979,041 people in South Africa. 55.6% are female, 44.4% are male, average age 37.7. Top brand affinities: Henry Cavill, Tom Hardy, Buddhism, Global warming, Emma Watson.
Top brand affinities include Henry Cavill, Tom Hardy, Buddhism, with strongest over-indexing on Henry Cavill (1.51× the country average).
Demographically, the Universe audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Universe fan in South Africa is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Henry Cavill.
The key figures that characterise the Universe profile in South Africa.
55.6% are female, 44.4% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 979,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 22% |
of the worldwide Universe audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kippah | Fashion & Accessoires | 1.72× | ||
| 02 | Organic chemistry | Business & Career | 1.70× | ||
| 03 | Vietnam Airlines | Travel & Leisure | 1.66× | ||
| 04 | Subway | Food & Beverages | 1.63× | ||
| 05 | Medicinal plants | Health | 1.60× | ||
| 06 | Tom Hardy | Movies & TV | 1.59× | ||
| 07 | Global warming | Politics & Society | 1.59× | ||
| 08 | Chris Pine | Movies & TV | 1.59× | ||
| 09 | Buddhism | Health | 1.58× | ||
| 10 | Malaysia Airlines | Travel & Leisure | 1.57× | ||
| 11 | Multiple sclerosis awareness | Health | 1.57× | ||
| 12 | Los Angeles Dodgers | Sports | 1.56× | ||
| 13 | Stephen King | Literature | 1.55× | ||
| 14 | Alanis Morissette | Music & Radio | 1.55× | ||
| 15 | SpaceX | Cars & Mobility | 1.54× | ||
| 16 | Robbie Williams | Music & Radio | 1.53× | ||
| 17 | Crowdsourcing | Business & Career | 1.53× | ||
| 18 | Henry Cavill | Movies & TV | 1.51× | ||
| 19 | Emma Watson | Movies & TV | 1.50× | ||
| 20 | Miami Dolphins | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.19× | |
| Sustainability | BALANCE | 1.18× | |
| Pet Ownership | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Risk Appetite | THRILL | 0.81× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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