A data profile of the people who buy, follow and care about Universe in Switzerland — modelled from more than twelve digital signal sources. Universe has an estimated audience of 988,768 people in Switzerland.
Universe has an estimated audience of 988,768 people in Switzerland. 56.7% are female, 43.3% are male, average age 40.7. Top brand affinities: Hornbach, Real property, Psychology, Transfermarkt, Foot Mercato.
Top brand affinities include Hornbach, Real property, Psychology, with strongest over-indexing on Hornbach (2.24× the country average).
Demographically, the Universe audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Universe fan in Switzerland is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Universe profile in Switzerland.
56.7% are female, 43.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 40.7 |
| Estimated audience size | 988,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Universe audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foot Mercato | Sports | 4.29× | ||
| 02 | Real property | Home & Garden | 2.96× | ||
| 03 | Western Union | Business & Career | 2.63× | ||
| 04 | Transfermarkt | Sports | 2.41× | ||
| 05 | Viral video | Internet & Social Media | 2.30× | ||
| 06 | Hornbach | Shopping | 2.24× | ||
| 07 | Volunteering | Politics & Society | 1.96× | ||
| 08 | Charity and causes | Business & Career | 1.92× | ||
| 09 | Drawing | Home & Garden | 1.80× | ||
| 10 | Instant messaging | Internet & Social Media | 1.79× | ||
| 11 | Psychology | Business & Career | 1.64× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 13 | Happiness | Health | 1.57× | ||
| 14 | Canada | Travel & Leisure | 1.55× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 16 | Dogs | Pets & Animals | 1.54× | ||
| 17 | Wikipedia | Internet & Social Media | 1.54× | ||
| 18 | Toys | Games | 1.53× | ||
| 19 | Festival | Music & Radio | 1.52× | ||
| 20 | Concerts | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Spirituality | BALANCE | 1.52× | |
| Mindfulness | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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