A data profile of the people who buy, follow and care about Universe in Australia — modelled from more than twelve digital signal sources. Universe has an estimated audience of 3,751,849 people in Australia.
Universe has an estimated audience of 3,751,849 people in Australia. 57.4% are female, 42.6% are male, average age 41.6. Top brand affinities: EB Games, Wikipedia, Anthropology, Blanket, Jason Bateman.
Top brand affinities include EB Games, Wikipedia, Anthropology, with strongest over-indexing on EB Games (2.25× the country average).
Demographically, the Universe audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Individualism.
The typical Universe fan in Australia is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for EB Games.
The key figures that characterise the Universe profile in Australia.
57.4% are female, 42.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.6 |
| Estimated audience size | 3,751,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Universe audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 2.25× | ||
| 02 | Jason Bateman | Movies & TV | 2.25× | ||
| 03 | Demi Moore | Movies & TV | 2.25× | ||
| 04 | Michelle Pfeiffer | Movies & TV | 2.25× | ||
| 05 | Google News | News | 2.25× | ||
| 06 | Keira Knightley | Movies & TV | 2.25× | ||
| 07 | Sourdough | Food & Beverages | 2.25× | ||
| 08 | Brendan Fraser | Movies & TV | 2.25× | ||
| 09 | Liam Neeson | Movies & TV | 2.25× | ||
| 10 | Jim Carrey | Movies & TV | 2.02× | ||
| 11 | Jason Momoa | Movies & TV | 1.94× | ||
| 12 | Bored Panda | Internet & Social Media | 1.92× | ||
| 13 | Wikipedia | Internet & Social Media | 1.91× | ||
| 14 | Charlie Hunnam | Movies & TV | 1.90× | ||
| 15 | DeviantArt | Internet & Social Media | 1.76× | ||
| 16 | Blanket | Home & Garden | 1.63× | ||
| 17 | Anthropology | Business & Career | 1.59× | ||
| 18 | ABC | Movies & TV | 1.56× | ||
| 19 | Nicole Kidman | Movies & TV | 1.55× | ||
| 20 | Democracy | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| Individualism | JOY | 1.21× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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