Rascasse Audience Intelligence

Wendy's Target Market in United States

Wendy's has an estimated audience of 63M people in United States.

#3among Fast food restaurants in United States#18among brands in United States#22in Food & Beverages

The average Wendy's fan in United States is 36.6 years old, balanced, and lives primarily in Florida.

By number of fans, Wendy's ranks #3 among the 89 objects in Fast food restaurants in United States — 121.2× the group median.

Its fans are 2.7 years younger than the group average of 39.3.

Women make up 52.3% of the fan base, 2.8 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Wendy's fans stand out for their interest in Ronald McDonald, CiCi's Pizza and Casey's General Stores.

Most fans live in Florida, California, Ohio.

Top affinities include Ronald McDonald, CiCi's Pizza, Casey's General Stores, with strongest over-indexing on Ronald McDonald (7.94× the country average).

Demographically, the Wendy's audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

The typical Wendy's fan in United States is balanced, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Ronald McDonald.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
63M
in United States
Gender
52.3%♀
47.7% male
Age
36.6
average years
Country rank
#252
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Wendy's

52.3% are female, 47.7% are male, average age 36.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Wendy's audience in United States
MetricValue
Female52.3%
Male47.7%
Average age36.6
Estimated audience size63M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Wendy's audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4419%
45-5416%
55+14%
Fig. 04

Worldwide distribution

75.4%

of the worldwide Wendy's audience comes from United States.

Worldwide audience distribution share by country for Wendy's
CountryShare
United States75.4%
Canada8.8%
Puerto Rico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wendy's customers by region in United States
#RegionReachAffinity×
01Ohio~3.5M1.66×
02West Virginia~500K1.45×
03Mississippi~800K1.41×
04Utah~800K1.38×
05Kentucky~1M1.35×
06Indiana~1.5M1.29×
07Colorado~1.5M1.27×
08South Carolina~1.5M1.27×
09Florida~5M1.26×
10New Jersey~2M1.26×
11Wyoming~100K1.26×
12Georgia~2.5M1.24×
13Rhode Island~200K1.22×
14North Carolina~2.5M1.21×
15Michigan~2.5M1.19×
16Tennessee~1.5M1.19×
17Pennsylvania~3M1.17×
18Virginia~2M1.12×
19New Mexico~400K1.08×
20Louisiana~900K1.07×
21Kansas~600K1.07×
22New Hampshire~300K1.06×
23Montana~200K1.05×
24Missouri~1M1.04×
25Connecticut~700K1.03×
26Massachusetts~1.5M1.02×
27Arkansas~600K1.02×
28Idaho~300K1.01×
29Washington~1.5M0.99×
30Illinois~2.5M0.97×
31Alabama~900K0.96×
32New York~3.5M0.94×
33Arizona~1.5M0.91×
34Maryland~1M0.91×
35Delaware~200K0.89×
36Nevada~500K0.83×
37Oregon~700K0.82×
38Oklahoma~600K0.80×
39Texas~3.5M0.79×
40Nebraska~300K0.79×
41Wisconsin~800K0.74×
42Minnesota~800K0.74×
43Iowa~400K0.74×
44Maine~200K0.71×
45Alaska~90K0.69×
46South Dakota~100K0.62×
47California~4.5M0.59×
48North Dakota~80K0.57×
49Hawaii~100K0.54×
50Vermont~60K0.51×
Fig. 06

Affinity by region

Affinity by region — Wendy's, United States
0.51×1.00×1.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wendy's audience vs. the country average
#·InterestCategoryAffinity×
01Ronald McDonaldFood & Beverages7.94×
02CiCi's PizzaFood & Beverages7.76×
03Casey's General StoresFood & Beverages7.23×
04Sonic Drive-InFood & Beverages4.37×
05Popeyes Louisiana KitchenFood & Beverages4.28×
06QuikTripShopping4.24×
077-ElevenShopping4.15×
08Circle KShopping4.09×
09Little CaesarsFood & Beverages3.87×
10Burger KingFood & Beverages3.74×
11Jack in the BoxFood & Beverages3.67×
12Arby'sFood & Beverages3.56×
13Papa John's PizzaFood & Beverages3.53×
14Chipotle Mexican GrillFood & Beverages2.96×
15Pizza HutFood & Beverages2.90×
16Panda ExpressFood & Beverages2.87×
17McDonald'sFood & Beverages2.67×
18Taco BellFood & Beverages2.66×
19Domino's PizzaFood & Beverages2.55×
20Chick-fil-AFood & Beverages2.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wendy's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wendy's audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.49×
Social Media UsageJOY1.18×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wendy's audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wendy's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wendys-14624” · Methodology