Rascasse Audience Intelligence

New Jersey Devils Fan Demographics in United States

New Jersey Devils has an estimated audience of 1.8M people in United States.

#39among Ice hockey in United States
#250among teams in United States#1362in Sports

The average New Jersey Devils fan in United States is 44.1 years old, more male, and lives primarily in New Jersey.

By number of fans, New Jersey Devils ranks #28 among the 33 NHL teams in United States — 0.5× the group median.

Its fans are 5.9 years older than the group average of 38.2.

Women make up 29.9% of the fan base, 4.9 percentage points fewer than the group average.

Compared with the other 32 NHL teams, New Jersey Devils fans stand out for their interest in Jack Hughes, PK Subban and Luke Hughes.

In Q2/2026, search interest was −29.0% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: March, April and November account for 37% of the year's searches, August is the quietest month.

Most fans live in New Jersey, New York, Pennsylvania.

Top affinities include Jack Hughes, Connor McDavid, Calgary Flames, with strongest over-indexing on Jack Hughes (251.6× the country average).

Demographically, the New Jersey Devils audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical New Jersey Devils fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Jack Hughes.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
29.9%♀
70.1% male
Age
44.1
average years
Country rank
#15069
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New Jersey Devils fans

29.9% are female, 70.1% are male, average age 44.1.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for New Jersey Devils audience in United States
MetricValue
Female29.9%
Male70.1%
Average age44.1
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the New Jersey Devils audience in United States
Age bracketShare%
16-2412%
25-3415%
35-4419%
45-5424%
55+30%
Fig. 04

Worldwide distribution

61.7%

of the worldwide New Jersey Devils audience comes from United States.

Worldwide audience distribution share by country for New Jersey Devils
CountryShare
United States61.7%
Canada21.7%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New Jersey Devils fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~500K8.98×
02New York~300K2.28×
03Pennsylvania~100K1.96×
04Delaware~9K1.68×
05Connecticut~30K1.50×
06Vermont~5K1.49×
07Maine~9K1.13×
08Rhode Island~7K1.11×
09New Hampshire~8K1.10×
10Massachusetts~40K1.08×
11North Carolina~60K1.06×
12South Carolina~30K1.06×
13Florida~100K1.04×
14Washington, District of Columbia~4K1.03×
15Nevada~20K1.02×
16Montana~6K0.97×
17Minnesota~30K0.96×
18Michigan~50K0.93×
19Virginia~40K0.93×
20Colorado~30K0.92×
21Maryland~30K0.90×
22Ohio~60K0.86×
23Utah~10K0.83×
24Washington~30K0.81×
25South Dakota~4K0.81×
26North Dakota~3K0.79×
27Idaho~8K0.77×
28Iowa~10K0.73×
29West Virginia~7K0.73×
30Alaska~3K0.73×
31Tennessee~30K0.71×
32Missouri~20K0.68×
33Wisconsin~20K0.65×
34Mississippi~10K0.65×
35Illinois~40K0.63×
36Arizona~30K0.62×
37Kansas~10K0.62×
38Indiana~20K0.61×
39Nebraska~7K0.61×
40Kentucky~10K0.55×
41New Mexico~6K0.51×
42Georgia~30K0.50×
43Alabama~10K0.50×
44Oregon~10K0.50×
45Louisiana~10K0.49×
46Hawaii~4K0.48×
47Oklahoma~10K0.45×
48California~100K0.44×
49Arkansas~7K0.44×
50Texas~50K0.42×
Fig. 06

Affinity by region

Affinity by region — New Jersey Devils, United States
0.42×1.00×8.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New Jersey Devils audience vs. the country average
#·InterestCategoryAffinity×
01Jack HughesSports251.60×
02Connor McDavidSports104.35×
03Calgary FlamesSports100.00×
04PK SubbanSports56.95×
05Florida PanthersSports35.29×
06Winnipeg JetsSports35.29×
07Montreal CanadiensSports35.06×
08Luke HughesSports34.13×
09New York IslandersSports32.60×
10New York RangersSports25.23×
11NHL (video game series)Games23.51×
12Buffalo SabresSports23.12×
13Edmonton OilersSports23.09×
14Stanley Cup playoffsSports23.02×
15USA HockeySports21.94×
16Sidney CrosbySports21.21×
17Hurricanes (rugby union)Sports20.00×
18Dallas StarsSports19.09×
19Colorado AvalancheSports17.31×
20Wawa Inc.Shopping7.18×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New Jersey Devils audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New Jersey Devils audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Risk AppetiteTHRILL1.24×
Sports ActivityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New Jersey Devils audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
MindfulnessBALANCE0.86×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New Jersey Devils over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/new-jersey-devils-14759” · Methodology