Rascasse Audience Intelligence

Florida Panthers Fan Demographics in United States

Florida Panthers has an estimated audience of 3.2M people in United States.

#27among Ice hockey in United States
#186among teams in United States#863in Sports

The average Florida Panthers fan in United States is 39.3 years old, more male, and lives primarily in Florida.

By number of fans, Florida Panthers ranks #20 among the 33 NHL teams in United States.

Its fans are 1.0 years older than the group average of 38.3.

Women make up 31.4% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Florida Panthers fans stand out for their interest in Matthew Tkachuk, Sergei Bobrovsky and Sam Bennett.

In Q2/2026, search interest was −88.8% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: April, May and June account for 57% of the year's searches, August is the quietest month.

Most fans live in Florida, New York, California.

Top affinities include Connor McDavid, Calgary Flames, Matthew Tkachuk, with strongest over-indexing on Connor McDavid (158.7× the country average).

Demographically, the Florida Panthers audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

The typical Florida Panthers fan in United States is more male, around 39.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Connor McDavid.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.2M
in United States
Gender
31.4%♀
68.6% male
Age
39.3
average years
Country rank
#9700
among all objects in United States
Fig. 01

Search interest · 12-month trend

-89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Florida Panthers fans

31.4% are female, 68.6% are male, average age 39.3.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Florida Panthers audience in United States
MetricValue
Female31.4%
Male68.6%
Average age39.3
Estimated audience size3.2M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Florida Panthers audience in United States
Age bracketShare%
16-2424%
25-3418%
35-4418%
45-5420%
55+21%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Florida Panthers audience comes from United States.

Worldwide audience distribution share by country for Florida Panthers
CountryShare
United States59.0%
Canada19.9%
Finland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Florida Panthers fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M8.83×
02New Hampshire~30K2.28×
03Massachusetts~100K2.12×
04Maine~30K1.96×
05Rhode Island~20K1.60×
06Vermont~9K1.45×
07New York~200K1.22×
08North Carolina~100K1.20×
09Michigan~100K1.19×
10Connecticut~40K1.14×
11Pennsylvania~100K1.13×
12Colorado~60K1.09×
13Nevada~30K1.07×
14New Jersey~90K1.03×
15South Carolina~50K0.94×
16North Dakota~7K0.90×
17Minnesota~50K0.88×
18Georgia~90K0.86×
19Missouri~50K0.85×
20Washington, District of Columbia~5K0.84×
21Illinois~100K0.83×
22Tennessee~60K0.82×
23Ohio~90K0.78×
24Virginia~60K0.75×
25Montana~8K0.73×
26Alaska~5K0.73×
27Wisconsin~40K0.72×
28Delaware~7K0.69×
29Maryland~40K0.68×
30South Dakota~6K0.68×
31West Virginia~10K0.67×
32Indiana~40K0.65×
33Alabama~30K0.64×
34Iowa~20K0.64×
35Utah~20K0.62×
36Kentucky~30K0.61×
37Arizona~40K0.60×
38Louisiana~30K0.59×
39Mississippi~20K0.57×
40Nebraska~10K0.53×
41Texas~100K0.51×
42Washington~40K0.50×
43Idaho~9K0.50×
44Kansas~10K0.48×
45Hawaii~6K0.47×
46New Mexico~9K0.46×
47Oregon~20K0.43×
48Oklahoma~20K0.43×
49Arkansas~10K0.43×
50California~200K0.42×
Fig. 06

Affinity by region

Affinity by region — Florida Panthers, United States
0.42×1.00×8.83×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Florida Panthers audience vs. the country average
#·InterestCategoryAffinity×
01Connor McDavidSports158.70×
02Calgary FlamesSports146.67×
03Matthew TkachukSports107.99×
04Sergei BobrovskySports107.99×
05Sam BennettSports107.99×
06Sam ReinhartSports107.99×
07Seth JonesSports107.99×
08Aaron EkbladSports107.99×
09Paul MauriceSports107.99×
10Montreal CanadiensSports47.14×
11Winnipeg JetsSports45.59×
12New Jersey DevilsSports36.67×
13New York IslandersSports32.87×
14Dallas StarsSports32.00×
15Colorado AvalancheSports29.29×
16Stanley Cup playoffsSports25.82×
17Buffalo SabresSports25.30×
18Jewel-OscoShopping20.82×
19NHL (video game series)Games20.47×
20Jack HughesSports19.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Florida Panthers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Florida Panthers audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.43×
Community OrientationOPEN1.42×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Florida Panthers audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
CreativityOPEN0.99×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Florida Panthers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/florida-panthers-8903” · Methodology