Rascasse Audience Intelligence

Snapchat Audience Demographics in United States

Snapchat has an estimated audience of 32.7M people in United States.

#9among Social media in United States
#21among websites & media in United States
#22in Internet & Social Media

The average Snapchat fan in United States is 37.7 years old, balanced, and lives primarily in California.

By number of fans, Snapchat ranks #8 among the 36 objects in Social media in United States — 13.2× the group median.

Women make up 52.5% of the fan base, 4.5 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, Snapchat fans stand out for their interest in Azienda Trasporti Milanesi, Music of Nigeria and Sabrina Carpenter.

Most fans live in California, Texas, Florida.

Top affinities include Azienda Trasporti Milanesi, Music of Nigeria, TikTok, with strongest over-indexing on Azienda Trasporti Milanesi (7.77× the country average).

Demographically, the Snapchat audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.

The typical Snapchat fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Azienda Trasporti Milanesi.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
32.7M
in United States
Gender
52.5%♀
47.5% male
Age
37.7
average years
Country rank
#793
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Snapchat

52.5% are female, 47.5% are male, average age 37.7.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Snapchat audience in United States
MetricValue
Female52.5%
Male47.5%
Average age37.7
Estimated audience size32.7M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Snapchat audience in United States
Age bracketShare%
16-2425%
25-3422%
35-4418%
45-5417%
55+18%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Snapchat audience comes from United States.

Worldwide audience distribution share by country for Snapchat
CountryShare
United States23.3%
United Kingdom6.0%
France5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Snapchat fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K1.59×
02South Dakota~100K1.44×
03Arkansas~400K1.41×
04Mississippi~400K1.31×
05Iowa~400K1.29×
06Oklahoma~500K1.28×
07Kentucky~600K1.26×
08Kansas~300K1.22×
09West Virginia~200K1.22×
10Missouri~700K1.18×
11Louisiana~500K1.16×
12Maine~200K1.15×
13Alabama~600K1.14×
14Nebraska~200K1.14×
15Ohio~1.5M1.11×
16Minnesota~600K1.10×
17Connecticut~400K1.10×
18New Mexico~200K1.10×
19Michigan~1M1.09×
20Indiana~700K1.08×
21Montana~100K1.08×
22Rhode Island~100K1.06×
23Wisconsin~600K1.04×
24Tennessee~700K1.02×
25New Hampshire~100K1.02×
26Virginia~800K1.01×
27Massachusetts~700K1.01×
28Idaho~200K1.01×
29Illinois~1M0.99×
30Alaska~70K0.99×
31Pennsylvania~1M0.96×
32South Carolina~500K0.94×
33North Carolina~1M0.92×
34Vermont~60K0.91×
35Georgia~1M0.90×
36Wyoming~50K0.88×
37Florida~2M0.86×
38New Jersey~800K0.86×
39Washington~600K0.86×
40Colorado~500K0.86×
41Oregon~400K0.86×
42Texas~2M0.84×
43Arizona~600K0.84×
44New York~1.5M0.80×
45Utah~300K0.79×
46Maryland~500K0.76×
47Delaware~60K0.66×
48California~2.5M0.63×
49Nevada~200K0.56×
50Hawaii~60K0.44×
Fig. 06

Affinity by region

Affinity by region — Snapchat, United States
0.44×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Snapchat audience vs. the country average
#·InterestCategoryAffinity×
01Azienda Trasporti MilanesiCars & Mobility7.77×
02Music of NigeriaMusic & Radio4.66×
03TikTokInternet & Social Media3.06×
04Sabrina CarpenterMusic & Radio2.37×
05BarbieMovies & TV2.36×
06South KoreaTravel & Leisure2.29×
07Lace wigBeauty & Wellness1.97×
08RedditInternet & Social Media1.87×
09Hair ExtensionsBeauty & Wellness1.86×
10Yahoo! NewsNews1.72×
11Taco BellFood & Beverages1.64×
12BeautyBeauty & Wellness1.63×
13Hobby LobbyHome & Garden1.60×
14Burger KingFood & Beverages1.59×
15Chipotle Mexican GrillFood & Beverages1.58×
16SubwayFood & Beverages1.56×
17Harry PotterMovies & TV1.55×
18Wendy'sFood & Beverages1.52×
19TMZInternet & Social Media1.52×
20Mobile gameGames1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Snapchat audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Snapchat audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Urban LifestyleOPEN1.35×
Social Media UsageJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Snapchat audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
SustainabilityBALANCE0.87×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

See Snapchat audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Snapchat over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/snapchat-20156” · Methodology