Rascasse Audience Intelligence

D.C. United Fan Demographics in United States

D.C. United has an estimated audience of 702,441 people in United States.

#236among Soccer in United States
#459among Team in United States#2854in Sports

The average D.C. United fan in United States is 37.1 years old, more male, and lives primarily in Virginia.

Its fans are 2.7 years older than the group average of 34.4.

Women make up 26.0% of the fan base, 9.7 percentage points fewer than the group average.

Compared with the other 13398 objects in Soccer, D.C. United fans stand out for their interest in Toronto FC, Minnesota United FC and Portland Timbers.

Interest is seasonal: March, May and July account for 38% of the year's searches, December is the quietest month.

Most fans live in Virginia, Maryland, Washington, District of Columbia.

Top affinities include Toronto FC, Minnesota United FC, Los Angeles FC, with strongest over-indexing on Toronto FC (162.59× the country average).

Demographically, the D.C. United audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical D.C. United fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Toronto FC.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
702K
in United States
Gender
26.0%♀
74.0% male
Age
37.1
average years
Country rank
#29868
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of D.C. United fans

26.0% are female, 74.0% are male, average age 37.1.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for D.C. United audience in United States
MetricValue
Female26.0%
Male74.0%
Average age37.1
Estimated audience size702,441
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the D.C. United audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4420%
45-5417%
55+16%
Fig. 04

Worldwide distribution

37.2%

of the worldwide D.C. United audience comes from United States.

Worldwide audience distribution share by country for D.C. United
CountryShare
United States37.2%
Brazil6.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

D.C. United fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K19.51×
02Maryland~100K8.65×
03Virginia~100K6.75×
04Delaware~2K1.16×
05West Virginia~3K0.79×
06Vermont<1K0.62×
07Alaska<1K0.61×
08North Dakota<1K0.58×
09Rhode Island~1K0.56×
10South Dakota~1K0.56×
11New Jersey~10K0.55×
12Pennsylvania~10K0.53×
13North Carolina~10K0.53×
14Montana~1K0.53×
15Georgia~10K0.52×
16Florida~20K0.50×
17Maine~1K0.49×
18New Hampshire~1K0.48×
19New York~20K0.45×
20Tennessee~7K0.45×
21Massachusetts~7K0.45×
22Hawaii~1K0.45×
23Nebraska~2K0.44×
24Idaho~2K0.44×
25Connecticut~3K0.43×
26New Mexico~2K0.42×
27South Carolina~5K0.41×
28Kentucky~4K0.41×
29Kansas~2K0.41×
30Ohio~10K0.40×
31Mississippi~2K0.40×
32Arkansas~2K0.38×
33Nevada~2K0.36×
34Iowa~2K0.36×
35Utah~2K0.35×
36Illinois~9K0.34×
37Oregon~3K0.34×
38Indiana~5K0.33×
39Alabama~3K0.33×
40Louisiana~3K0.33×
41Oklahoma~3K0.33×
42California~30K0.31×
43Missouri~4K0.31×
44Colorado~4K0.31×
45Minnesota~4K0.30×
46Washington~5K0.29×
47Texas~10K0.28×
48Wisconsin~3K0.28×
49Arizona~4K0.27×
50Michigan~5K0.25×
Fig. 06

Affinity by region

Affinity by region — D.C. United, United States
0.25×1.00×19.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the D.C. United audience vs. the country average
#·InterestCategoryAffinity×
01Toronto FCSports162.59×
02Minnesota United FCSports100.00×
03Los Angeles FCSports74.59×
04Portland TimbersSports72.64×
05San Jose EarthquakesSports72.58×
06Colorado RapidsSports70.54×
07Atlanta United FCSports63.87×
08Wayne RooneySports56.88×
09Ligue 1Sports55.56×
10Real Salt LakeSports55.47×
11Sporting Kansas CitySports55.31×
12Brandon AubreySports55.11×
13Philadelphia UnionSports54.63×
14James RodríguezSports51.44×
15Seattle Sounders FCSports40.33×
16Christian PulisicSports24.44×
17Trinity RodmanSports21.64×
18National Women's Soccer LeagueSports11.90×
19FIFA World Cup 2026Sports7.23×
20FIFA World CupSports5.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the D.C. United audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the D.C. United audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Risk AppetiteTHRILL1.39×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the D.C. United audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
DIY MentalityTHRILL0.77×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in D.C. United over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dc-united-18353” · Methodology