Rascasse Audience Intelligence

Vancouver Canucks Fan Demographics in United States

Vancouver Canucks has an estimated audience of 1.8M people in United States.

#40among Ice hockey in United States
#254among teams in United States#1395in Sports

The average Vancouver Canucks fan in United States is 37.3 years old, more male, and lives primarily in California.

By number of fans, Vancouver Canucks ranks #29 among the 33 NHL teams in United States — 0.5× the group median.

Its fans are 1.1 years younger than the group average of 38.4.

Women make up 32.3% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Vancouver Canucks fans stand out for their interest in New York–Penn League, Evgeni Malkin and Observer-Dispatch.

In Q2/2026, search interest was −17.6% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: January, March and November account for 37% of the year's searches, August is the quietest month.

Most fans live in California, New York, Washington.

Top affinities include Toronto Maple Leafs, New York–Penn League, Evgeni Malkin, with strongest over-indexing on Toronto Maple Leafs (101.95× the country average).

Demographically, the Vancouver Canucks audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Need for Security, Community Orientation.

The typical Vancouver Canucks fan in United States is more male, around 37.3 years old, with strong Need for Security tendencies and a notable affinity for Toronto Maple Leafs.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
32.3%♀
67.7% male
Age
37.3
average years
Country rank
#15422
among all objects in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Vancouver Canucks fans

32.3% are female, 67.7% are male, average age 37.3.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Vancouver Canucks audience in United States
MetricValue
Female32.3%
Male67.7%
Average age37.3
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Vancouver Canucks audience in United States
Age bracketShare%
16-2429%
25-3419%
35-4418%
45-5419%
55+16%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Vancouver Canucks audience comes from United States.

Worldwide audience distribution share by country for Vancouver Canucks
CountryShare
Canada53.7%
United States19.6%
China2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vancouver Canucks fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.82×
02Minnesota~80K2.73×
03Washington~100K2.55×
04Nevada~30K1.89×
05North Dakota~7K1.70×
06Montana~10K1.64×
07Arizona~60K1.42×
08Alaska~5K1.38×
09Wyoming~4K1.29×
10Oregon~30K1.26×
11Rhode Island~7K1.23×
12Massachusetts~50K1.22×
13Colorado~40K1.22×
14South Dakota~6K1.18×
15Michigan~60K1.17×
16Utah~20K1.09×
17New Hampshire~8K1.07×
18California~200K1.03×
19New York~100K1.03×
20Pennsylvania~70K1.02×
21Missouri~30K0.98×
22Nebraska~10K0.98×
23New Jersey~50K0.93×
24Idaho~9K0.93×
25Maine~7K0.93×
26Illinois~60K0.87×
27Vermont~3K0.84×
28Iowa~10K0.82×
29Delaware~4K0.80×
30Florida~90K0.76×
31Ohio~50K0.76×
32Wisconsin~20K0.76×
33Connecticut~10K0.76×
34West Virginia~7K0.73×
35North Carolina~40K0.71×
36Tennessee~30K0.69×
37Mississippi~10K0.67×
38Kansas~10K0.62×
39Indiana~20K0.60×
40New Mexico~7K0.60×
41Arkansas~10K0.59×
42Virginia~30K0.56×
43Maryland~20K0.55×
44Texas~70K0.54×
45South Carolina~20K0.54×
46Kentucky~10K0.53×
47Louisiana~10K0.52×
48Oklahoma~10K0.51×
49Alabama~10K0.49×
50Georgia~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Vancouver Canucks, United States
0.43×1.00×2.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vancouver Canucks audience vs. the country average
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports101.95×
02New York–Penn LeagueSports96.29×
03Evgeni MalkinSports93.18×
04Calgary FlamesSports88.89×
05Observer-DispatchNews87.00×
06Connor McDavidSports83.23×
07Ottawa SenatorsSports76.19×
08Slap Shot (film)Movies & TV75.97×
09Rome, New YorkShopping70.27×
10Winnipeg JetsSports34.73×
11Montreal CanadiensSports28.57×
12Edmonton OilersSports22.58×
13Florida PanthersSports21.57×
14Harriet TubmanPolitics & Society18.55×
15Buffalo SabresSports16.30×
16Stanley Cup playoffsSports14.89×
17Hurricanes (rugby union)Sports14.84×
18NHL (video game series)Games13.92×
19Dallas StarsSports13.33×
20Colorado AvalancheSports12.20×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vancouver Canucks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vancouver Canucks audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
Community OrientationOPEN1.37×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vancouver Canucks audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.82×
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vancouver Canucks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/vancouver-canucks-12282” · Methodology