Rascasse Audience Intelligence

Lipton Ice Tea Target Market in United States

Lipton Ice Tea has an estimated audience of 50,889 people in United States.

#40among Soft drinks in United States#10686among Brand in United States#4538in Food & Beverages

The average Lipton Ice Tea fan in United States is 31.4 years old, more female, and lives primarily in California.

By number of fans, Lipton Ice Tea ranks #41 among the 73 objects in Soft drinks in United States — 0.4× the group median.

Its fans are 3.5 years younger than the group average of 34.9.

Women make up 61.1% of the fan base, 8.3 percentage points more than the group average.

Compared with the other 72 objects in Soft drinks, Lipton Ice Tea fans stand out for their interest in UConn Women's Basketball, Baldur's Gate 3 and Caitlin Clark.

Most fans live in California, Texas, New York.

Top affinities include UConn Women's Basketball, Baldur's Gate 3, Caitlin Clark, with strongest over-indexing on UConn Women's Basketball (27.89× the country average).

Demographically, the Lipton Ice Tea audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

The typical Lipton Ice Tea fan in United States is more female, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for UConn Women's Basketball.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
51K
in United States
Gender
61.1%♀
38.9% male
Age
31.4
average years
Country rank
#99126
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Lipton Ice Tea

61.1% are female, 38.9% are male, average age 31.4.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Lipton Ice Tea audience in United States
MetricValue
Female61.1%
Male38.9%
Average age31.4
Estimated audience size50,889
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Lipton Ice Tea audience in United States
Age bracketShare%
16-2443%
25-3424%
35-4415%
45-5411%
55+8%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Lipton Ice Tea audience comes from United States.

Worldwide audience distribution share by country for Lipton Ice Tea
CountryShare
France13.0%
United States10.7%
Turkey9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Lipton Ice Tea customers by region in United States
#RegionReachAffinity×
01Nebraska<1K1.43×
02Minnesota~1K1.37×
03New York~4K1.30×
04Iowa<1K1.29×
05Illinois~2K1.28×
06South Dakota<1K1.25×
07Wisconsin~1K1.20×
08Michigan~2K1.17×
09Texas~4K1.15×
10New Jersey~2K1.15×
11Connecticut<1K1.14×
12California~7K1.11×
13Kansas<1K1.09×
14Vermont<1K1.09×
15Florida~4K1.07×
16Pennsylvania~2K1.07×
17Indiana~1K1.07×
18Alaska<1K1.07×
19Maryland<1K1.06×
20Maine<1K1.05×
21Ohio~2K1.04×
22New Hampshire<1K1.04×
23North Dakota<1K1.03×
24Massachusetts~1K1.02×
25Nevada<1K1.02×
26Rhode Island<1K1.02×
27Delaware<1K1.02×
28Hawaii<1K1.01×
29Montana<1K1.01×
30Oregon<1K0.99×
31West Virginia<1K0.99×
32New Mexico<1K0.98×
33Washington, District of Columbia<1K0.98×
34Washington~1K0.97×
35Louisiana<1K0.97×
36Arkansas<1K0.97×
37Idaho<1K0.96×
38Colorado<1K0.93×
39Kentucky<1K0.93×
40Oklahoma<1K0.92×
41South Carolina<1K0.90×
42Mississippi<1K0.90×
43Utah<1K0.89×
44North Carolina~1K0.86×
45Virginia~1K0.86×
46Tennessee<1K0.85×
47Alabama<1K0.81×
48Missouri<1K0.76×
49Arizona<1K0.75×
50Georgia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Lipton Ice Tea, United States
0.70×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Lipton Ice Tea audience vs. the country average
#·InterestCategoryAffinity×
01UConn Women's BasketballSports27.89×
02Baldur's Gate 3Games24.32×
03Caitlin ClarkSports15.48×
04USA BaseballSports14.83×
05Sportswear (fashion)Fashion & Accessoires11.71×
06Popeyes Louisiana KitchenFood & Beverages11.64×
07Energy barFood & Beverages11.46×
08A Knight of the Seven KingdomsMovies & TV8.42×
09WNBASports8.06×
10NBA playoffsSports7.91×
11Miami HeatSports7.20×
12Sneaker collectingFashion & Accessoires7.00×
13BulldogPets & Animals6.02×
14Golf equipmentSports5.99×
15Chipotle Mexican GrillFood & Beverages5.96×
16Panera BreadFood & Beverages5.93×
17NBA FinalsSports5.73×
18Macy'sShopping5.47×
19Chick-fil-AFood & Beverages5.44×
20Google DocsInternet & Social Media4.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Lipton Ice Tea audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Lipton Ice Tea audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER5.38×
Price SensitivityPREMIUM5.02×
Convenience OrientationPREMIUM2.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Lipton Ice Tea audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.03×
Social Media UsageJOY0.04×
CreativityOPEN0.22×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Lipton Ice Tea over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/lipton-ice-tea-19182” · Methodology