Rascasse Audience Intelligence

King Soopers Target Market in United States

King Soopers has an estimated audience of 6.4M people in United States.

#23among Supermarket in United States#593among brands in United States#140in Shopping

The average King Soopers fan in United States is 42.5 years old, more female, and lives primarily in Colorado.

By number of fans, King Soopers ranks #24 among the 224 objects in Supermarket in United States — 4.5× the group median.

Its fans are 3.3 years older than the group average of 39.2.

Women make up 65.7% of the fan base, 3.0 percentage points more than the group average.

Compared with the other 223 objects in Supermarket, King Soopers fans stand out for their interest in Uno Chicago Grill, DeMoulas Market Basket and WinCo Foods.

Most fans live in Colorado, Wyoming, California.

Top affinities include Uno Chicago Grill, DeMoulas Market Basket, Fred Meyer, with strongest over-indexing on Uno Chicago Grill (166.52× the country average).

Demographically, the King Soopers audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

The typical King Soopers fan in United States is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Uno Chicago Grill.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.4M
in United States
Gender
65.7%♀
34.3% male
Age
42.5
average years
Country rank
#5370
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of King Soopers

65.7% are female, 34.3% are male, average age 42.5.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for King Soopers audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.5
Estimated audience size6.4M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the King Soopers audience in United States
Age bracketShare%
16-2418%
25-3416%
35-4417%
45-5420%
55+30%
Fig. 04

Worldwide distribution

98.3%

of the worldwide King Soopers audience comes from United States.

Worldwide audience distribution share by country for King Soopers
CountryShare
United States98.3%
Japan0.4%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

King Soopers customers by region in United States
#RegionReachAffinity×
01Colorado~4.5M44.98×
02Wyoming~40K3.88×
03Vermont~7K0.57×
04Rhode Island~10K0.50×
05Delaware~9K0.50×
06West Virginia~10K0.43×
07Maine~10K0.39×
08New Hampshire~10K0.39×
09North Dakota~6K0.38×
10Alaska~5K0.35×
11Mississippi~20K0.28×
12Hawaii~7K0.27×
13Montana~5K0.27×
14South Dakota~4K0.26×
15Arkansas~10K0.20×
16Louisiana~20K0.19×
17Connecticut~10K0.19×
18New Mexico~8K0.19×
19Idaho~7K0.19×
20Nebraska~7K0.18×
21Alabama~20K0.17×
22Wisconsin~20K0.15×
23Kentucky~10K0.15×
24Oklahoma~10K0.15×
25Iowa~9K0.15×
26Nevada~9K0.15×
27Kansas~9K0.15×
28South Carolina~20K0.14×
29Utah~9K0.14×
30Maryland~10K0.12×
31Oregon~10K0.12×
32Massachusetts~10K0.11×
33Indiana~10K0.11×
34Missouri~10K0.11×
35Tennessee~10K0.10×
36Arizona~10K0.10×
37Minnesota~10K0.10×
38Michigan~20K0.09×
39New Jersey~20K0.09×
40Pennsylvania~20K0.08×
41Ohio~20K0.08×
42North Carolina~20K0.08×
43Georgia~20K0.08×
44Virginia~10K0.08×
45Washington~10K0.08×
46Illinois~20K0.07×
47Texas~30K0.06×
48Florida~20K0.05×
49New York~20K0.05×
50California~30K0.04×
Fig. 06

Affinity by region

Affinity by region — King Soopers, United States
0.04×1.00×44.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the King Soopers audience vs. the country average
#·InterestCategoryAffinity×
01Uno Chicago GrillFood & Beverages166.52×
02DeMoulas Market BasketBusiness & Career41.13×
03Fred MeyerShopping32.04×
04VonsShopping30.01×
05Stater Bros.Shopping28.85×
06RalphsShopping23.38×
07WinCo FoodsFood & Beverages22.05×
08Cub FoodsShopping21.58×
09Food LionShopping20.27×
10Big YShopping15.24×
11Giant EagleShopping14.47×
12Harris TeeterShopping14.01×
13AlbertsonsShopping13.93×
14Hy-VeeShopping13.19×
15Food 4 LessShopping11.99×
16Stop & ShopShopping11.97×
17ShopRite (United States)Food & Beverages11.09×
18MeijerShopping4.98×
19PublixShopping4.50×
20AldiShopping3.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the King Soopers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the King Soopers audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.70×
Urban LifestyleOPEN1.55×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the King Soopers audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.99×
MindfulnessBALANCE1.04×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in King Soopers over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/king-soopers-120261” · Methodology