Rascasse Audience Intelligence

Wendy's Target Market in United States

Wendy's has an estimated audience of 56.2M people in United States.

#5among Fast food restaurants in United States#39among brands in United States#30in Food & Beverages

The average Wendy's fan in United States is 36.6 years old, balanced, and lives primarily in Florida.

By number of fans, Wendy's ranks #5 among the 87 objects in Fast food restaurants in United States — 109.8× the group median.

Its fans are 2.7 years younger than the group average of 39.3.

Women make up 52.3% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 86 objects in Fast food restaurants, Wendy's fans stand out for their interest in CiCi's Pizza, Casey's General Stores and Tim Horton.

Most fans live in Florida, California, Ohio.

Top affinities include CiCi's Pizza, Casey's General Stores, Tim Horton, with strongest over-indexing on CiCi's Pizza (7.76× the country average).

Demographically, the Wendy's audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

The typical Wendy's fan in United States is balanced, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for CiCi's Pizza.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
56.2M
in United States
Gender
52.3%♀
47.7% male
Age
36.6
average years
Country rank
#331
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Wendy's

52.3% are female, 47.7% are male, average age 36.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Wendy's audience in United States
MetricValue
Female52.3%
Male47.7%
Average age36.6
Estimated audience size56.2M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Wendy's audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4419%
45-5416%
55+14%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Wendy's audience comes from United States.

Worldwide audience distribution share by country for Wendy's
CountryShare
United States77.9%
Canada8.9%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wendy's customers by region in United States
#RegionReachAffinity×
01Ohio~3.5M1.66×
02West Virginia~400K1.45×
03Mississippi~700K1.41×
04Utah~800K1.38×
05Kentucky~1M1.35×
06Indiana~1.5M1.29×
07Colorado~1M1.27×
08South Carolina~1M1.27×
09Florida~4.5M1.26×
10New Jersey~2M1.26×
11Wyoming~100K1.26×
12Georgia~2.5M1.24×
13Rhode Island~200K1.22×
14North Carolina~2M1.21×
15Michigan~2M1.19×
16Tennessee~1.5M1.19×
17Pennsylvania~2.5M1.17×
18Virginia~1.5M1.12×
19New Mexico~400K1.08×
20Louisiana~800K1.07×
21Kansas~500K1.07×
22New Hampshire~200K1.06×
23Montana~200K1.05×
24Missouri~1M1.04×
25Connecticut~600K1.03×
26Massachusetts~1M1.02×
27Arkansas~500K1.02×
28Idaho~300K1.01×
29Washington~1.5M0.99×
30Illinois~2M0.97×
31Alabama~800K0.96×
32New York~3M0.94×
33Arizona~1M0.91×
34Maryland~900K0.91×
35Delaware~100K0.89×
36Nevada~400K0.83×
37Oregon~600K0.82×
38Oklahoma~500K0.80×
39Texas~3M0.79×
40Nebraska~300K0.79×
41Wisconsin~700K0.74×
42Minnesota~700K0.74×
43Iowa~400K0.74×
44Maine~200K0.71×
45Alaska~80K0.69×
46South Dakota~90K0.62×
47California~4M0.59×
48North Dakota~70K0.57×
49Hawaii~100K0.54×
50Vermont~50K0.51×
Fig. 06

Affinity by region

Affinity by region — Wendy's, United States
0.51×1.00×1.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wendy's audience vs. the country average
#·InterestCategoryAffinity×
01CiCi's PizzaFood & Beverages7.76×
02Casey's General StoresFood & Beverages7.23×
03Tim HortonSports4.81×
04Popeyes Louisiana KitchenFood & Beverages4.28×
05QuikTripShopping4.24×
067-ElevenShopping4.15×
07Circle KShopping4.09×
08Little CaesarsFood & Beverages3.87×
09Burger KingFood & Beverages3.74×
10Jack in the BoxFood & Beverages3.67×
11Arby'sFood & Beverages3.56×
12Papa John's PizzaFood & Beverages3.53×
13Chipotle Mexican GrillFood & Beverages2.96×
14Pizza HutFood & Beverages2.90×
15Panda ExpressFood & Beverages2.87×
16McDonald'sFood & Beverages2.67×
17Taco BellFood & Beverages2.66×
18Domino's PizzaFood & Beverages2.55×
19Chick-fil-AFood & Beverages2.47×
20Texas RoadhouseFood & Beverages2.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wendy's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wendy's audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.49×
Social Media UsageJOY1.18×
Family OrientationCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wendy's audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wendy's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/wendys-14624” · Methodology